Asia/Singapore Saturday, 17th January 2026
Page 846

Taiwan’s MICE industry begins southward push

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The Taiwan government has established a New Southbound Policy for the country’s MICE Industry Promotion Program.

The programme calls for more cooperation on investment, trade, industrial development, tourism, culture, and talent exchange with 18 countries. The countries are the 10 ASEAN members, six South Asian countries, as well as Australia and New Zealand.


Credit: www.meettaiwan.com

Under the initiative, Taiwan will invite more international buyers from the target regions to join or visit trade shows in Taiwan, launch buyer subsidy initiatives, and streamline visa procedures.

Also, the country wants to attract company representatives from the target regions for international conferences or company meetings/incentive tours, and loosen visa application procedures or grant visa-free entry for certain South-east Asian countries. Taiwanese companies are also encouraged to join trade shows in ASEAN countries and South Asia.

In addition, Taiwan hopes to bring in more Muslim buyers and visitors from countries such as Indonesia and Malaysia, by sharing information on the country’s Halal-certified food, restaurants, and facilities.

Other initiatives include fostering the development and exchange of talent, where internships in Taiwan will be provided to students from South-east Asia; working with major business events organisations to establish green standards; and strengthening cooperation and exchanges with relevant organisations and associations.

Celebrity Cruises tests waters for more Asia-based MICE clients

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Celebrity Cruises has declared its intention to pursue more business events groups based in Asia from industries such as insurance, banking, global corporate groups.

At an event held in Hong Kong yesterday, Alexis Puma, its manager for international charter sales, said: “Cruising as an incentive has just started getting popular and we are keen to spread the word about our sailings.”


Magic Carpet platform

However, Puma acknowledged that most of the company’s cruises in Asia are 10 days or longer, and are too long for most of their business events clients. Regardless, she indicated that the company was able create something to suit their needs, via a ship charter, as well as a customised itinerary.

“However, the corporate group has to be fairly large given that our fleet capacity in double occupancy varies between 2,100 to 2,800 guests. Currently, we have two charters booked in Asia operating out of Japan with 2,160 guests. For this group, we took an existing deployment and tailor-made a seven-night journey for them,” Puma shared.

In Asia, Celebrity Cruises is currently courting Japan, Indonesia, Philippines, South Korea, Malaysia, Hong Kong and Singapore.

The company will launch new vessels to further grow this segment.

The 2,918-guest Celebrity Edge, setting sail on December 16 next year, will sport the Magic Carpet platform cantilevered from the side of the 16-deck ship. The size of a tennis court, the platform will transform into a different venue depending on the deck it is located – a restaurant for 90 guests on Deck 16, an open-air expansion of the main pool area on Deck 14, an al fresco extension for a restaurant on Deck 5, and a luxury embarkation station at Deck 2. For groups, the space can be transformed into a bar, space for live music performances, or a private dinner function.

Two additional yachts – the 48-guest Celebrity Xperience and 16-guest Celebrity Xploration – will give planners 65 extra capacity and charter options for Galapagos Islands.

Puma said: “This is definitely a bucket list opportunity. For the MICE segment, it’d be an ultimate reward experience for super performers.”

Apart from team building events and group shore excursions, Celebrity Cruises is able to offer other perks such as complimentary meeting rooms, an all-inclusive beverage package, an onboard photographer, high-speed Internet at sea, and a complimentary daily programme.

JW Marriott Bangkok offers special rates for June events

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JW Marriott Hotel Bangkok is offering a rate of 5,500++ baht (US$153++) per room per night for any event held in June.

The rate includes superior deluxe accommodation for single occupancy, daily international buffet breakfast at Marriott Café, complimentary meeting package or group dinner arrangements as well as high-speed Internet connectivity throughout the entire stay.

On top of the rate, event planners can select three of the five following perks: five per cent off master-billed rooms, meeting package and room rental; complimentary Internet in meeting room; triple points on eligible revenue; one complimentary room night for every 25 paid room nights; or one complimentary room upgrade for one night for every 25 paid room nights.

As well, event planners can earn a signing bonus of 1,000 extra points for every event booked.

Booking is open now for meetings to be held from June 1-30, 2017.

Terms and conditions apply.

To enquire, email Sivaporn.C@marriott.com.

Regal Airport Hotel rolls out 2017 meeting rates

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Hong Kong’s Regal Airport Hotel has published its 2017 Residential Meeting Package rates, which are from HK$1,380 (US$177.60) per person per day.

The package includes one night’s accommodation (on twin sharing basis) with in-room Internet access, full-day meeting package with Wi-Fi access (one IP access per person) for one day, and free daily buffet breakfast.


Regal Airport Hotel’s ballroom

Planners can also access rewards such as a 30-minute stretching exercise during meeting, a 3km run or hike down Wisdom Path in Lantau, and use of MICEAPP+ to stay in touch with event delegates.

Terms and conditions apply.

Email meet@airport.regalhotel.com.

Pacific World creates new emotion-centric experiences

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Pacific World foresees that emotional engagement will be a significant factor to consider when planning events for 2017, and has created new products and designed experiences to stir emotional engagement to enhance the effectiveness of meetings, incentives and event programmes.

Selina Chavry, Pacific World’s global managing director, said: “We believe that emotional engagement is key to the success of any event and will continue to develop products and services to achieve that.”


Traditional handicraft puppets being sold in Myanmar

As highlighted in its recently published Destination Index, the top emerging trend in 2017 – “Being Local / Go Local” – is reflective of this need. As such, meeting and event planners can look forward to experiences such as meeting with local craftsmen and artisans, engaging with local entrepreneurs, as well as becoming part of an eco-label community at an organic farm.

In addition, Pacific World has also identified the rise of CSR experiences as one of the ways to engage participants even more. The company has linked up with local small NGOs in destinations like Myanmar and Dominican Republic, allowing planners to work on tailored projects that help with sustainable development.

The last trend identified is “Events with a Purpose / Incentives with a Meaning”, and Pacific World wants to generate emotional engagement between the guests and the brands/companies, and also between the guests and the destination. For this, Pacific World product developers in each country and region will collaborate with their creative & marketing team to monitor industry needs.

Risk of double payment if travel policies aren’t properly conveyed

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When it comes to adhering to corporate travel policies, employees want to follow the rules.

This may come as a surprise but is found to be true, according to a recent study conducted by GBTA and HRS Global Hotel Solutions, where 79 per cent of business traveller respondents indicated that the company’s travel policy plays the largest role when deciding bookings.

Convenience (71 per cent) and cost (70 per cent) are close contenders for the traveller’s priority, but the results are painted on the wall: nothing is perceived more importantly in the decision-making process of the corporate traveller than the company’s travel policy.

This is good news for travel managers, who want nothing more than for the policies to be adhered to. However, the study also found that non-adherence is prevalent.

Roughly one-half of travellers report receiving an alert when a hotel (52 per cent) or airline (45 per cent) selection they have made is above the policy’s rate cap or seat class specifications, while 41 per cent get a similar message if they are booking with a non-preferred supplier.

But a significant number of respondents (20 per cent) say they never get these types of alerts at all when making an erroneous booking. It is also within reason to think that many more cases might have gone undetected due to lack of early-warning technology.

On why this happens, what our research has found is that there are a number of disconnects between travel managers and the travellers for whom they are responsible for.

Closing these gaps are not just paramount because of compliance, but because doing so could result in saving not just time spent on enforcement, but on real dollars as well.

Our findings show that major gaps exist between what amenities are valued by travellers and what they actually use; the use of amenities and what is frequently built into preferred vendor contracts; and the frequency which travellers are reimbursed for ancillary expenses and the amenity being pre-negotiated by the company.

What happens then is that certain pre-negotiated amenities between the travel manager and the supplier (hotel, airline, car rental etc.) becomes unknown to the business traveller.

For instance, some companies have negotiated for fee waivers when changing names on air tickets, but an employee may not be aware of this and purchases a new ticket instead. This can cost a company thousands of dollars per ticket booked even though it is easily remedied.

Another frequently cited case of what our industry terms as “leakage” is the payment of pre-negotiated Wi-Fi. Travel managers often find reimbursement requests for Wi-Fi use at a hotel even though there is already an agreement for its waiver or that it is already included in the booking cost.

This boils down to effective communication to the end-user what a company’s travel policy already entails. It is not always the travel manager’s responsibility to communicate such details either, but this depends on who you ask.

About one-third of business travellers say someone from the human resource department is responsible for communicating the company’s travel policy (36 per cent), followed by travel managers (26 per cent), direct supervisors (26 per cent), and department heads (26 per cent).

According to them, such information is most often disseminated by email (49 per cent) or a company’s intranet (48 per cent), followed by in-person meetings (40 per cent) and via the employee handbook (39 per cent).

But according to travel managers, one-half (54 per cent) say they hold an annual, in-person meeting to educate travellers on their travel policy and any updates to it, while only one-fifth (20 per cent) of those surveyed indicate that this was the case.

Whether they didn’t attend, don’t remember, or something else altogether is irrelevant – the communication strategy put forth by the travel manager was not effective.

Likewise, if travellers feel their travel managers are sending emails about their travel policy every time a trip is booked (41 per cent) – even though one-fourth as many travel professionals report doing this (12 per cent) – the reality is that travellers report they didn’t see them, probably because of the inundating volume of emails they receive, exacerbated by the prevalence of auto-response emails that often go ignored.

Business traveller perception is business traveller reality and as illustrated by our findings, disconnects between the travel manager and the traveller is happening too often to ignore.

Closing these gaps presents an opportunity to increase compliance and save money while doing so. Companies must take stock of their own programmes and traveller behaviour in order to devise customised, realistic approaches to improving their practices in a way that works for them.

This article is based on a white paper study conducted by HRS Global Hotel Solutions through conversations with corporate travel managers.

Emmanuel Ebray is the managing director of HRS Global Hotel Solutions, taking charge of South-east Asia, South Korea and India. HRS is a global hotel solutions provider with more than 40,000 corporate customers worldwide, including Fortune 500 companies. Ebray’s core responsibilities include setting the business direction, driving organic growth with new and existing customers across the markets, establishing strategic partnerships, and talent development.

This article is written by Emmanuel Ebray

Hyatt Regency returns to Sydney with new event services partner

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With the official launch of Hyatt Regency Sydney last month came the introduction of its 1,000-pax ballroom and the announcement of Staging Connections as its in-house event services partner.

The 892-key hotel was launched after a A$250 million (US$190.2 million) redevelopment of the former Four Points by Sheraton. Through its new partnership, it intends to “build on our commitment to delivering an enhanced customer experience for… functions, conferences and meetings”, according to general manager Malcolm Zancanaro.

The new partners worked together on a cocktail event in the hotel’s 1,000-pax Grand Ballroom, utilising AV capabilities to cast hexagon images representing the Hyatt brand and hive logo, in addition to other creative projections.

As well, the night’s aerial acrobatic performances made use of newly installed dynamic rigging points in the ballroom. Other entertainment highlights include an indigenous fusion act and music from MC, singer and radio personality, David Campbell, while kitchen stations featured a 50kg tuna carved on demand and cheese tasting.

Tim Morgan, general manager – strategic partnerships – Staging Connections, said: “The team went above and beyond, providing all audio visual, theming, digital products, projection mapping, lighting, additional room features and a special request Kombi Van dessert area.”

Hyatt Regency Sydney features 3,700m2 of meeting and event space, including two ballrooms and 21 meeting or breakout rooms.

TCEB’s new campaigns head to Beijing

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Thailand Convention and Exhibition Bureau (TCEB), together with allied Thai partners, kicked off Thailand’s MICE United IV campaign in Beijing, China, as well as launched the country’s brand campaign, Thailand CONNECT: Your Vibrant Journey to Business Success.

Both campaigns were presented to more than 150 business event players at the Thailand CONNECT: China Business Events Road Show 2017 last week.

Thailand’s MICE United IV, now in its fourth edition, features 10 alliances, two of which are new – Airport of Thailand Public Company (AOT) and King Power International Company. The two new partners contribute to the Thailand CONNECT Welcome Packages, through discounts and perks for business event delegates.

TCEB is currently targeting business event groups in major cities such as Beijing, Shanghai and Guangzhou, but is also reaching out to important secondary cities such as Shenzhen, Qingdao and Hangzhou. As well, Suzhou has been identified as an emerging source market.

The Bureau aims to grow Chinese business event delegate arrivals by five per cent this year.

China is a top source market for Thailand’s business events industry, contributing 127,390 travellers in fiscal year 2016 (from October 2015 to September 2016). These travellers generated 10,252.60 million baht (US$288 million) in revenue for the Kingdom.

Sabre enhances GetThere to better manage business travel

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Sabre has revamped GetThere, its online travel management solution, after conducting research sessions to evaluate what travellers and travel mangers wanted and needed out of a booking tool.

The newly redesigned GetThere features include a simplified and responsive design; an intuitive booking workflow powered by Sabre’s technology that is accessible and consistent on any device – desktop, tablet, and smartphone; and Sabre’s air merchandising capabilities to support airlines’ branded fares with existing travel policy.

Travel managers also have more options to use fare rules to identify Out-of-Policy fares and control whether certain flights are displayed within the search results. Business travellers now have access to the full breadth of available fares offered by the carrier, beyond the lowest airfare.

“Today’s business traveller wants the convenience of self-service solutions. Our new traveller-centric design in GetThere puts the user first with new mobile capabilities and relevant content that’s essential for a smarter travel programme,” said Wade Jones, interim president of Sabre Travel Network.

“Travel managers and travellers will also have access to more content and the ability to differentiate various fare offerings from airlines including branded fares – helping business travellers get the exact services and features that they need to be productive.”

CWT M&E ups travel security with International SOS partnership

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CWT Meetings & Events (M&E), a division of Carlson Wagonlit Travel, has launched the only global corporate meetings and events service to include International SOS services as part of its core customer offering.

While travelling to and attending meetings and events, CWT M&E customers can now access best-in-class pre-travel advice and integrate further International SOS Services such as Event Medical Support Plan into their programme.

Additionally, this agreement allows CWT M&E’s planners and customers to subscribe to medical and security alerts. Customers will also benefit from access to a bespoke Travel Risk Assessment Tool.

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