Asia/Singapore Saturday, 3rd January 2026
Page 862

Michael Robinson

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Caravelle Saigon in Ho Chi Minh City is now helmed by Robinson, who has been promoted from his former position as director of rooms.

Le Meridien Kuala Lumpur

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LeMeridienKLLeMeridienKLlounge

Le Meridien Kuala Lumpur had recently completed major refurbishments and renovations carried out in phases over the course of four years and to the tune of RM100 million. The result is a better guest experience for in-house meetings and stays.

Rooms All 420 rooms are now better prepared for the modern traveller. More universal power sockets, two USB socket charges and speedier in-room Wi-Fi (8mbps) are available, along with a 48-inch smart HD LED TV.

My room on the top-most floor, level 35, and on the Club Floor, offered me panoramic views of the city and boasts a convenient layout. For instance, the safe sits under the work table and shelves are built into the tiled wall by the sink for toiletries. And speaking of toiletries, I love that Cinq Mondes, a luxurious line of botanical spa products from Paris, are provided for guests.

MICE facilities I’ve attended several press conferences and meetings at Le Meridien Kuala Lumpur, and have always been impressed by the thoughtfulness that went into the design of the property’s event facilities.

Meeting spaces are clustered for convenience on level six, on a floor called Metropolis. They sit right above Latest Recipe all-day dining restaurant and is serviced by a set of escalators from the fifth floor.

The collection comprises six meeting rooms and a pillarless ballroom. The latter can accommodate up to 600 delegates in a theatre setting, or be divided into two for smaller gatherings.

The refurbishments have given the Metropolis foyer a brighter and more contemporary look. Two interactive kitchens strategically located at the foyer, provide a permanent pantry station where delegates can enjoy limitless variety of snacks, coffee and tea throughout their meetings.

Other facilities In-house facilities include six F&B outlets, a freeform swimming pool, a well-equipped gym and spa facilities.

The Club Lounge on level 33 features an open kitchen with live cooking, a private meeting room for a dozen people and a lounge.

There are also shower rooms for guests who need to freshen up after an early morning arrival, before the usual check-in time, or have a late flight to catch after checking out.

For groups, a dedicated check-in counter can be arranged.

The hotel also provides off-site catering and teambuilding programmes within the Klang Valley.

LeMeridienRoomcount

Matt Brennan

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Carlson Wagonlit Travel has named Brennan its vice president of hotel operations. He most recently served as vice president of field partner management of QSI Facilities.

MattBrennan

Jean-Yong Pittion

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Pittion is now executive assistant manager of F&B for Sheraton Grand Macao Hotel, Cotai Central and The St. Regis Macao, Cotai Central, having moved from Mandarin Oriental, Hong Kong where he was director of F&B.

JeanYongPittion

Ian McKie

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Oakwood Asia Pacific has appointed McKie as the new general manager of Oakwood Premier Cozmo Jakarta. He was most recently general manager of Nine Dragons HNA Hotels in Zhejiang, China and was responsible for the Nine Dragons Resort Complex. His extensive career spans 20 years.

IanMcKie

Andrew Tan

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Tan now leads Pan Pacific Hotel and Serviced Suites, Ningbo as general manager, having moved from Copthorne Tara Hotel London Kensington where he was also general manager.

Andrew Moore

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Conrad Seoul has named Moore its director of business development. He joins from Hilton Beijing where he held the same title.

The call of the Nordics: Finland

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FinlandFrom left: An event in Helsinki; a Finnish sauna

While Finland is no stranger to MICE groups, it has been dealing mainly with a European clientele. This, however, is set to change with a recent heightening of efforts to court Asian markets. Rachel AJ Lee reports

F
inland wants more Asian MICE groups to visit, a message that inbound players are broadcasting through their recent efforts.

This is evident in the 90 per cent increase in exhibition space taken by Finland at ITB Asia in October 2016, where various local destination bureaus, hotels and DMCs were in attendance.


Heli-MendeHeli Mende, head of global sales promotion, Visit Finland, said: “We also organised our own roadshows in China in May, and in South Korea, Japan and Taiwan in September, bringing Finnish companies along with us.

“(While these roadshows are leisure focused) we’re seeing more MICE (buyers) in attendance and showing interest in Finland as a destination. (As such), in 2017 we will invite both leisure and MICE buyers.”

When asked if there was a specific campaign to court MICE groups, Mende said there was none at the moment as the bureau was “monitoring the situation and talking to individual incentive companies”, seeing that there were already “some MICE groups from Asia”.

While Finland is no stranger to MICE groups, the clientele has mostly been European. It was not until recently that companies began courting and handling Asian MICE groups.

Alexei Petrov, managing director of Levi-based Scandinavian Travel Group, told TTGmice: “We have been concentrating on the European markets, and only just started marketing to Asia. I was in Beijing in October 2015, and this is the second time I am meeting a lot of Asian buyers. But we’ve handled a lot of MICE groups from Europe, and we can offer the same experience, where the only difference is the addition of a Chinese-speaking guide. The Asian MICE market is one with a huge growth potential for us.”

Said Aurelie Martin, sales executive of Safartica, a full service safari house and DMC in Rovaniemi: “We’ve had one group of 100 pax from Citibank in Hong Kong. It was our first experience with Asian MICE.”

Seija Vesala, sales team manger, Rukan Salonki, added: “We are very strong in the domestic market but had only four Asian MICE groups. We are looking forward to more Asian groups in the future.”

Leisure travel, on the other hand, has been growing rapidly over the past few years.

Antti Karjalainen, director of sales, Scandi Hotels, added: “We have Asian groups, but these are mainly leisure. There are some incentives, and we see the MICE potential especially from China and Hong Kong. Overall, the Asian market is the fastest-growing market for Finland, with double-digit growth for 2016.”

Karjalainen believes that for Finland to succeed in its MICE quest, it must “tell clients what the opportunities and options are for MICE in Finland”.

One way is by highlighting unique and fresh itineraries, according to Martin. “We need to give clients proper information on what activities can be done in Finland. For example, we transferred the Hong Kong group to their hotel by reindeer, and they had dinner in a snow igloo. These are unusual and exotic activities for (Asian clients).”

While Martin reckons the Asian market “will be huge for Finland and Lapland”, she cautioned about the downsides of mass tourism.

She added: “While we want to welcome everybody, we need to handle them well and maintain quality, and not kill the reputation of the destination.”

Meanwhile, Helsinki attracted 275 international association meetings in 2015, which were attended by more than 35,200 people and generated 66.5 million euros (US$70.4 million) in tourism income for the capital city.

“Congress organisers are clearly interested in Helsinki, and there is a lot of demand for the coming years. We are already working on projects for congresses to be held in 2023,” commented Ines Antti-Poika, convention director, Helsinki Convention & Events Bureau.

Antti-Poika pointed to Helsinki’s reputation for security, high standards of education and technology, and unique tour offerings as other key selling points.

Upcoming international events include the European Academy of Allergy and Clinical Immunology in June 2017, and the annual congress of International Federation of Surveyors, FIG Working Week, in May/June 2017.

In 2015, Helsinki’s registered accommodation inventory was 17,074 rooms, 362 more than the previous year, according to statistics published by Visit Helsinki.

In October 2016, the Clarion Hotel Helsinki and the Clarion Hotel Helsinki Airport opened and added 425 and 258 rooms respectively to the capital region.

While no new conference centres are coming up at the moment, Clarion Hotel Helsinki offers 15 meeting rooms, while an old warehouse building adjacent to the hotel has been transformed into an event venue for 1,000 guests.

Northern-Light
The Northern Lights is a big draw for incentive
groups arriving in Finland

{Talking numbers}

4
The number of congress and exhibition venues in Helsinki. The largest is the Messukeskus Expo and Convention Centre (for 10,000 pax), while the smallest is the Scandic Marina Congress Center (700 pax)

80
The number of direct weekly flights to Finland from 17 Asian destinations

100
Finland will celebrate its centennial of the country’s declaration of independence on December 6, 2017

1,887
The average expenditure in euros, equivalent to US$2,094, of a single congress visitor to Helsinki

30,000
The number of people who attended international association meetings in Helsinki between May and August 2016

Restoran Rebung Dato Chef Ismail

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One of the best ways to introduce a destination and its culture is through the belly, and Restoran Rebung Dato Chef Ismail is just the place to charm international delegates.

Concept Celebrity chef Ismail Ahmad is famed for his delicious Malay cuisine, and he backs this restaurant located just opposite of Perdana Botanical Garden. He carefully plans the menu and monitors the food quality with an eagle eye.

There is a choice of buffet and a la carte for lunch and dinner, but I highly recommend the buffet as you get to sample more than 40 dishes for lunch and more than 50 for dinner. As these dishes are favourites from all over Malaysia, cooked using different styles and influenced by the different culture of each state, one gets to travel all around the country without ever leaving the restaurant.

MICE application There is an air-conditioned area for 180 diners, and two non-airconditioned areas, one of which is a veranda overlooking a herb and vegetable garden and the other at the back with a stage area where live music is offered at night. Four small private dining rooms of various sizes are available, seating 10 to 100 guests. These rooms have portable projectors and built-in screens.

Venue buy-out is possible and costs RM300,000 (US$71,327). Interior decorations and and seating arrangements can be customised for the event.

Event planners can also ask restaurant staff to introduce diners to the various dishes and their origins.

Restoran Rebung Dato Chef Ismail offers outdoor catering services.

Service Service is impeccable. Be sure to make reservations as the restaurant is busy for lunch.

Muscling up for Asia: Qatar

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middleeast

More programmes and mid-tier accommodation are surfacing in Qatar as the trade hones in on new and traditional MICE markets. By Caroline Boey

Qatar, host of the 2022 FIFA World Cup and the first country in the Middle East to clinch the event, is banking on MICE and events travel to fulfil the Qatar National Tourism Sector Strategy 2030 as the kingdom embarks on the diversification of its economy.

According to the Qatar Tourism Authority (QTA), MICE accounted for 70 per cent of the nearly three million visitors Qatar welcomed in 2015 and the number is expected to grow threefold to nine million in the next 15 years.

The opening of the new Doha Exhibition & Convention Center in 2015 along with the Qatar National Convention Centre are expected to attract a major increase in meetings, exhibitions and other events.

A senior spokesperson with QTA added that the destination’s tourism strategy is in place to secure long-term economic viability through an increase in hotel capacity to meet what’s required for the upcoming 2022 FIFA World Cup.

He said: “Now, 70 per cent of hotels are in the four- and five-star category. But there will also be a substantial increase in three-star and serviced residences opening in 2019 to meet the needs of the Gulf Cooperation Council (GCC) markets, which may also suit other markets,” he noted.

Qatar is investing an estimated US$45 billion on hotel and resort development until 2030 and the four- and five-star room boom kicked into high gear in 2015 with some 4,000 new keys added and more in the pipeline.

Another strategy the QTA is adopting is to market the culture and authenticity in the destination, which could enhance MICE experiences with a “sense of place”, added the spokesperson.

In Asia, QTA has been working on increasing the small base of MICE visitors from Singapore and Malaysia in the last two years and will begin to focus on China in 2017 to extend its reach beyond the traditional GCC countries and European markets like Germany, Austria, Switzerland, France and the UK.

The QTA spokesperson said: “We increased our B2B partnership in Singapore, Malaysia and Hong Kong over the last two years and there was a 14 per cent increase across the markets.”

And to tap China, Qatar has launched a visa-free scheme for Chinese travellers with up to four days in transit and will make available online visa applications in 2017 to leisure and MICE travellers.


DMC Arabian Adventures Qatar, established in 1987HassanHajji,
has been tapping the Asian market for almost a decade and CEO Hassan Hajji observed: “Currently, Europe is weak and I believe there is a lot of potential in China and India. For us, international MICE is still very small but with the improved visa facilities, incentives from Malaysia, Singapore, South Korea, Japan, Australia and New Zealand will be easier to manage.”

Other players interviewed expressed that Asia had not previously been a major focus, but is quickly gaining in importance.

Gulf Adventures, set up in 2000, has been handling small Asian incentives (25-30 pax) and larger corporate meeting groups from China and Singapore (60-65 pax).

Tare Helmy, director of sales, told TTGmice that business from Asia, comprising about 200 to 300 travellers a year, is quite a small part of its overall clientele, but the DMC has big plans for some of its promising markets.

“The outlook from Asia shows that China offers the biggest potential and we are planning to appoint a representative in Shanghai,” said Helmy.

He shared: “A unique productwe offer is an inland sea safari. Guests drive through the high sands of the desert just outside Doha on the way to a desert camp at the Inland Sea and enjoy a swim in the waters.”

Helmy added that the company has a campsite for 1,200 people to stage a gala dinner with falconry demonstration while live bands and overnight stays can also be arranged. Asian groups also have the option to play a round at the Doha Golf Club.

As well, The Ritz-Carlton Doha reopened in November 2016 after a total makeover and Bahaa Ghaith, cluster assistant director of sales, of the hotel and The Ritz-Carlton Sharq Village and Spa, said: “We don’t have MICE groups from Asia yet, but we have the space to accommodate Asian corporate meetings and events.

“There are many Japanese companies in Qatar and apart from them, we are also eyeing markets like India, Thailand, Singapore, Malaysia and Australia to prepare for the increased competition.”

{Talking numbers}

1The Qatar Tourism Authority unveiled the Qatar Destination Brand in November last year at World Travel Market in London, marking the first time a brand to represent destination Qatar was created.

2The Shangri-La, Double Tree by Hilton, Pullman, Adagio, Dusit, and Mondrian were some of the brands which planted their flags in Qatar in 2015, followed by the Waldorf Astoria, Mandarin Oriental and M Gallery in 2016 and Le Méridien and JW Marriott among the properties scheduled for 2017.

3One of the biggest developments for Qatar, the Doha Metro mass transit system will feature four lines extending across more than 300km of track and incorporate nearly 100 stations. The first phase is scheduled to be up and running by 2019 with completion of the whole network earmarked for 2026.

{Developments to Watch}

Talking-numbers

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