Asia/Singapore Monday, 19th January 2026
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Korea MICE Bureau touts new website upgrades, offers prizes

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koreaconvention

THE Korea MICE Bureau (KMB) has relaunched its website with upgrades to help business event organisers along the planning process.

First launched in 2009, KoreaConvention.org is a resource for anyone interested in holding meetings, incentives, and other business events in South Korea.

The redesign provides an enhanced planning experience with an updated database of venues and accommodation, MICE events calendar, and free downloadable guides.

One main highlight is a new Request for Proposal page, which allows planners to submit event specifications and track the progress of their application.

“We want the new website to be the ultimate planning tool for all events in Korea,” said Hee Jin Cho, head of the Korea MICE promotion team.

“We aim to make life as easy as possible for organisers, along with showing them that Korea is an accessible, friendly meetings destination,” he added.

To promote the upgraded website, KMB is offering prizes to 54 winners, who will be rewarded as follows:

  • Top prize: roundtrip flights to South Korea + 4D3N stay at a five-star hotel (one winner)
  • Samsung Gear 360 (three winners)
  • US$20 Amazon gift card (50 winners)

To enter, participants need to answer one question about the official KMB website and supply their personal details.

Entries will be accepted from September 1 to November 30 and winners will be announced on December 9.

For more details, visit the event page at http://koreaconvention.org/eng/event/servey.kc.

South Korea to welcome largest Japanese incentive group

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MORE than 10,000 employees of an association that arranges funerals and weddings in Japan are to take part in an incentive tour to Seoul and Busan, the largest Japanese incentive group to ever visit South Korea.

The Tokyo-based mutual fund society, Zengokyo, has 229 member companies and 2.4 million clients. Its staff will visit South Korea over a period spanning six months between this autumn and next spring, said the Busan Tourism Organisation (BTO).

“This is the first time that over 10,000 employees will visit Korea on an incentive trip from Japan. We see this as a clear indication that Japanese firms are considering Busan as a destination for their incentive trips again,” Yoon Joong-hwa, convention marketing manager for the BTO, told TTGmice e-Weekly.

“This is a mega event that will bring enormous benefits to the local economy. (Moreover), the period from December to March is the off-season for Busan’s MICE industry, so this will serve as a solution to our off-season issues,” he added.

Groups bound for Busan will also explore nearby tourist destinations, including the picturesque coastal cities of Gyeongju, Tongyeong and Geoje. Those who are scheduled to be in Busan in October will also get to attend the Busan One Asia Festival, one of South Korea’s largest music, culture performance and food festivals.

A further 1,000 employees are scheduled to visit Seoul, with shopping expeditions and casino visits high up on the list of things to do.

The Habitat Penang Hill

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The Habitat Penang Hill, a 10-minute stroll from the top station of Penang Hill, opened in January. The owner and management company, Flagstaff Holdings, invested RM32 million (US$7.8 million) to transform this four-hectare site into a new tourism product for Penang. Works included refurbishing a stable that can take events with up to 60 people inside or 80 in the briefing area, building a tree-tops walk, and installing zip lines along a 1.6km nature trail. These are surrounded by a 130 million-year-old rainforest which is gazetted and protected since 1911.

Concept This eco-tourism attraction puts an interesting spin on nature trails by placing many educational and interpretive signage on the rainforest’s flora and fauna and supports it with a complimentary guided tour led by an in-house naturalist who gives participants a peek into the various species of birds, insects, small creatures and plant life that thrive there. Participants may even spot a ratufa bicolour squirrel.

The latest attraction is the Curtis Crest Treetop Walk which opened in August. There are multiple viewing platforms and participants can walk along the Canopy Walk bridges that span approximately 230m in length. While the Canopy Walk offers spectacular views across the Straits of Malacca to Kedah State, it is the views from Curtis Crest that will take one’s breathe away. The latter is the highest viewing platform in Penang and promises spectacular 360-degree views of Penang. On a clear day, the islands of Langkawi can be sighted in the distance.

MICE application The Habitat Penang Hill makes a good pre/post tour option for groups attending conferences and meetings in town, as it is only a 20-minute drive from George Town to Bukit Bendera station where visitors will then take a five to eight-minute funicular train ride.

The nature trail is mostly shaded and the pathway is wheelchair friendly even during wet weather, thanks to the use of a pervious concrete material known as LaFarge hydro-media.

MICE groups will have more to do from this month on, with the launch of Canopy Discovery Tour which is perfect for teambuilding. Participants have to conquer low and high ropes and climb trees.

Service I was impressed with the naturalist guide’s depth of knowledge. Time flew past even though the nature walk was a slow tour with many stops.

Habitatcontact

G Hotel Gurney

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G-Hotel-Gurney-byG-HOTEL

This eight-year-old property recently underwent its first major renovations to a tune of RM35 million (US$8.5 million). Works completed in February 2016 and the result is an ultra chic property with good hardware and software.

Rooms Before renovations, the walls of guestrooms were painted but bare. Today, they sport a beautiful wallpaper and have wood panellings. Furniture has also been upgraded for greater comfort. For example, the work chair is a back-friendly Herman Miller designer piece.

My executive suite on the topmost floor on level 18 granted me bird’s-eye view of Gurney Drive and the sea beyond, plus spectacular sunrise in the mornings.

Environmentally conscious guests will appreciate the provision of Appelles bath products, which are paraben free, against animal testing and use biodegradable packaging.

MICE facilities Meeting spaces are all located on the first and second floors. After renovations, five new function spaces were added on level one, bringing the total number of function rooms in the hotel to 11. I like how all function rooms came with large windows to let in natural light.

Planners who require more break-out rooms for their event can supplement their needs with five function rooms at sister property G Hotel Kelawai, which is within walking distance. A buggy service is provided to shuttle guests between the two hotels.

The main ballroom at G Hotel Gurney can seat 500 people for a banquet and be divided into two for smaller gatherings. This venue’s investment in quality Bose sound systems has resulted in crisp, clear sounds during an event hosted here.

Other facilities A dedicated private check-in counter can be arranged for group check-in.

There are three stylish dining areas, a 24 hour gym, an infinity pool, a spa, a hair salon, a business centre and an executive lounge that offers exclusive guests breakfast service and evening cocktails from 18.00 to 20.00 daily.

GHotelGurneyRoomcount

Pacha Macau

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PachaMacaubyPachaElcielo
Opened on the first level of Studio City in January this year, the 278.7m2 Pacha Macau is the first mega Ibizan-style nightclub in the region.

Concept Originating from the beach town of Sitges, Portugal in 1967, the Pacha brand has evolved with changing trends and brought new ideas to the nightlife scene over the years.

As the first North American-operated nightclub and the largest single-space nightclub in Macau, Pacha Macau is designed for up to 2,500 people, with a 92.9m2 dance floor, four KTV VIP Suites and an outdoor patio. DJ and dancer performances are available upon request.

MICE application For out-of-the-box meetings, event planners can use Pacha as a general session space for up to 450 people with four separate private breakout rooms each with capacity for 25.

It is also suitable for after-event parties, casual dinners or even catered barbecue events in fine weather.

Private parties and cocktails for about 850 or buffet dinners for about 380 with live entertainment and themed parties can be catered for.

For corporate buyout, Pacha has a minimum charge of HK$50,000 (US$6,444) or more depending on group size and requirements, and this can be achieved with F&B consumption.

The standard entertainment package includes DJ and dancer hire as well as audiovisual systems, while optional hire of emcees and live bands can be arranged upon request.

The El Cielo outdoor lounge connected to Pacha is ideal for networking events in its six cabanas with approximately 120 seats. Cocktail tables can also be made available. The venue is connected to the pool area of Studio City, which clients can choose to integrate into their events.

Panchacontact

Planet J

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Planet J is the city’s first theme park emphasising a live-action-role-play theme. Located at Sands Cotai Central, it offers an indoor venue filled with action and fun for groups of up to 2,000 people.

Concept Designed to feature eight zones and over 200 game installations, the  9,290m2 park breaks free from traditional theme park concepts. Visitors embark on a live-action challange as they take an electronic “Magic Scroll” connecting to all games. Based on levels of challenge, they are tasked with rescuing the magic kingdom using their intelligence and skills. To enhance the experience and stimulate the senses, sound effects, special lighting, and theatrical smoke and fog effects are deployed.

MICE application Event planners may leverage this unique venue to organise teambuilding challenges and private parties. For instance, team challenges are set with team tasks based on over 100 existing quests at various levels of difficulty. This fosters team spirit, with the solving of each quest requiring 20-30 minutes of cooperative action. Game searching (observation, search and find), battle (motion control fight against evil creatures), characters (story-telling, interactive) to physical (physical interactive, instant reaction).

The venue is also suitable for corporate buyout for events such as private parties and award ceremonies. Rental hire can be calculated based on an hourly basis.

The park offers custom programmes on a case-by-case basis with discounts and gifts included. 

Optional components can be arranged for, such as a welcome by mascot, photo ops, or even dancing with cosplayers. There is also a bazaar set-up sporting a mini flea market concept offering snack food, handicraft and street performances.

Service Cosplayers and staff stroll around the site, greeting guests and readily offering immediate assistance and advice. MICE planners are advised to book three months in advance.

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Flame Restaurant

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Opened in June, Discovery Primea Hotel and Residences’ Flame Restaurant is fast creating a name for good food and ambience, thanks to the tandem of David Pardo de Ayala, the hotel’s general manager who is also an award-winning chef and executive chef Luis Chikiamco who was trained and had worked in France.

Concept Flame offers unforgettable dining experiences by serving modern European food with Asian flavours.

Located on the 16th floor of the hotel and enclosed in glass, the restaurant offers a sweeping view of Makati skyline and is therefore best experienced at night.

A marble-top open kitchen surrounds the restaurant and there’s an area called The Hub, akin to a bar for those who enjoy meeting and conversing with other diners.

Being a foie gras fanatic, I find the pan-seared delicacy creamy and up to my standards. After all, it came from the French Rougie duck, one of the best in the world.

The appetizer quezo de bola and hamon (edam cheese and ham) – traditional Christmas fares on Filipino tables – was served with great panache and with twists such as cheese foam and asparagus. It’s comforting and surprising, transporting me back to Christmas at home.

MICE application Flame can be hired entirely for events with up to 80 pax, and offers two private rooms that can each can seat 20 guests.

Event planners may order off the menu or work with the chef to design one that reflects both Flame’s cuisine and guest preferences. Rates vary depending on the day of the week; lunch or dinner; duration of event.

Flame-Ops

The Henry Manila

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TheHenryHotelManila
The Henry Manila isn’t your typical cookie-cutter hotel, and therein lies its charm. It occupies several stately post-World War II houses in a spacious tree-lined compound in the heart of Manila which have been repurposed into a comfortable accommodation that evokes nostalgia and old world charm.

Rooms While all 34 spacious suites sport modern vintage design, each has a unique interior. Community sustainability considerations were taken in decorating and furnishing the rooms – non-profit, urban poor, women’s groups and the like provide many of the furnishings, linens, curtains, rugs, napkin dispenser and trash can (made from recycled paper) and toiletries. Coffee and snacks supplied are made in the Philippines.

MICE facilities The entire hotel can be reserved for a group of up to 100 people. Old world, Spanish era or Old Manila theme come naturally with the ambience. The huge garden can be spruced up for al fresco events such as a themed dinner with music, theater and other forms of entertainment. The gated compound offers privacy and exclusivity.

Planners can also choose to use The Library meeting room.

Other facilities There is a small restaurant in the hotel that can provide catering for group events and small garden pool. Wi-Fi connection is available in all rooms, and a shuttle service is provided to nearby malls.

Hotel guests can browse and shop in the showroom of furniture and interior designer Eric Paras, the atelier of couturier Jojie Lloren, and Albert Avellana’s art gallery, which are all in the building.

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In strong standing: Penang

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Penang’s newly formed CVB has hit the ground running, building marketing materials and an experienced team to raise the destination’s status as a MICE city. S Puvaneswary reports

Kapitan-Kelling-Mosque
Kapitan Kelling Mosque

Business events have always been an important source of tourism revenue for Penang, but it is only recently that the MICE courtship got far more serious with the establishment of a dedicated convention and exhibition bureau early this year.

Penang Convention & Exhibition Bureau (PCEB), a state bureau led by Ashwin Gunasekeran, quickly put in motion its game plan, which included publishing destination marketing materials by April. The Destination Experience Brochure and the Penang MICE Guide 2016-2017 are part of PCEB’s exercise to position and promote Penang as the preferred MICE destination in the region.

The Destination Experience Brochure showcases Penang’s rich culture, heritage, colonial, nature and artistic aspects while highlighting the diverse conventional and unique venues for events. Complementing that is the Penang MICE Guide 2016-2017, a detailed listing of over 50 venues across the state, ranging from luxurious hotels and grand convention centres to distinctive venues that capture the contemporary cosmopolitan and cultural heritage aspects of Penang.

PCEB also launched a three-year brand campaign, Experiences Unfiltered. Ashwin explained: “It is meant to add value to a meeting or incentive by drawing on the island’s unique heritage, local gastronomy, multiracial festivals, vibrant music and arts scene, and fusion of old and new buildings which offer a myriad unique venues for delegates to sample.”

With collaterals, a brand campaign, sales and marketing team and support staff in place, the bureau has taken off on a marketing blitz at key MICE tradeshows such as IMEX in Frankfurt, IT&CM Asia in Bangkok and IBTM in Barcelona.

Ashwin

Ashwin said: “Penang is comfortable handling group sizes of up to 15,000 which incidentally was also the number of attendees at the largest MICE group to Penang this year.”

This mega event was organised by QNET, an Asian direct selling company. Held from May 3 to 7 at the Subterranean Penang International Convention and Exhibition Centre (SPICE) Arena, V-Malaysia 2016 was attended by 15,000 distributors from all over the world.

Another major MICE win for Penang this year was the inaugural WTM Connect Asia, a travel trade event in May. Organised by Reed Travel Exhibitions with support from the Ministry of Tourism and Culture, Malaysia Convention & Exhibition Bureau and Penang Global Tourism, WTM Connect Asia saw a gathering of 70 hosted buyers from 25 countries, as well as 50 exhibitors, some from as far as Iceland, Peru and Italy.

Though this was a leisure show, Ashwin said the event generated “some good leads” for MICE which are being followed up on for conversions in 2017 and 2018.

“It was also a good opportunity for us to show agents all the new tourism products in Penang that can enhance the delegate experience. Familiarisation tours organised by Penang Global Tourism included the very popular heritage walking tour in George Town; a food trail to try some of Penang’s best local food; Hills and Temple tours that included iconic sites, Kek Lok Si Temple and the new tourism product on Penang Hill known as The Habitat Penang Hill; and Penang Garden tour took visitors to Entopia, a butterfly conservatory.”

Commenting on Penang’s development, Saini Vermeulen, executive director of Within Earth Holidays, said: “Penang has always been a popular MICE destination with all markets. Now with a bureau in place, and staffed with experienced people who understand the business and the needs of players, it makes it easier to get support when organising MICE events.

“It also makes it easier for us to market Penang to our overseas clients as they know there is a dedicated bureau to provide support.”

Ally Bhoonee, executive director of World Avenues, agrees. He commented: “With PCEB, the state is in a better position to bid for international events and to compete with neighbouring islands such as Phuket which offers similar products – beach, shopping and food.”

MALAYSIA3
Clockwise from above left: traditional street food in Penang; Cheong Fatt Tze Mansion; colourful rickshaw in George Town

{Talking Numbers}

91
The number of weekly flights between Penang and Singapore, the highest number of flights to Penang from any single city

7,000
The average spend in ringgit – equivalent to US$1,769 – by business travellers to Penang. Leisure tourist spend only RM2,000 in the state

Money

17,165
The number of hotel rooms in Penang, represented by 197 registered hotels. The state government estimates a five to 10 per cent increase come 2017

{Developments to Watch}

1The Subterranean Penang International Convention and Exhibition Centre (SPICE) will revolutionise Penang’s standing as a MICE destination when it opens in 1Q2017. It is capable of supporting large conventions with as many as 8,000 people in its 4,546m2 Grand Ballroom located at the subterranean floor. This space is joined by two VIP serviced rooms and 13 smaller function rooms, both on the lower and ground floors. The rooftop is a 2.8-hectare “green lung” which is capable of hosting outdoor events. SPICE will be the first purpose-built convention venue in the Malaysian destination.

2Joining Penang’s ongoing hardware transformation is the revitalisation of Komtar, Penang’s tallest building with 68 floors and the world’s sixth tallest building. The project, understaken by Only World Group, is scheduled to be completed in October 2016.

Business event planners will benefit from the addition of a large pillarless ballroom capable of accommodating 1,200 guests; a VIP holding room; Grand Imperial Chinese reataurant which can seat 500 guests and another 15 each in 10 private dining rooms; two levels of club floors which house private dining, meeting, recreation and entertainment facilities; a rooftop bar for up to 500 people; an observation deck that provides a stunning panoramic view of Penang; and 1,394m2 of events space.

For entertainment, there will be the Jurassic Research Centre indoor theme park where visitors can play palaeontologists for a day, as well as a 7D theatre resembling a submarine and a boutique aquarium showcasing tropical sea life.

3In early 2016, the Penang state government had approved a project to reclaim 53 hectares of land. The masterplan involves building a waterfront promenade, seafront dining facilities, a man-made 400m long sandy beach area with a a pier walk, landscaped water gardens and a skate park. This complete project is known as Gurney Wharf, and it will be an iconic destination in Penang when work is complete in 2018. Gurney Wharf will complement Gurney Drive’s renowned street food offerings at night and provide additional recreational facilities to MICE delegates looking for authentic experiences.

SPICEConventionCentreDayScene
Subterranean Penang International Convention and Exhibition Centre

Fantasy turns reality : Macau

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Macau may be challenged to meet demand for themed corporate events, but it is not looking about to fold, Prudence Lui writes

STUDIOCITY
New hotels reflect an aspiration to transform Macau beyond being just a
gaming destination; Studio City (pictured), boasts several event venues
on top of offering themed gala events

With there being tight restrictions on the use of government-owned unique sites in the territory, hotels and venues in Macau are increasingly having to cater to demand for corporate themed events.

Studio City, for example, has developed a forte in such events. It offers various conceptual venues such as the Event Garden, French Garden, Golden Reel and Pacha Macau. Its signature Hollywood themed dinner has been popular, as well as its Great Gatsby gala dinner – which involves a roaring twenties band, dance performers and themed décor and photo booths.

The resort recently organised the Hollywood Glamorous dinner for 2,000 participants at the multipurpose Studio City Event Center.

Grand Hyatt Macau is another property that has created parties based on themes, including Modern and Chic, Opulence Ball, Shanghai 1930s and Pool Party.

“The Dai Pai Dong-themed coffee break we recently introduced allows our clients to have a taste of local comfort foods while having a meeting. (Instead of giving delegates) a traditional coffee break, we invite a tea master to brew traditional ‘silk stocking’ milk tea, which is then served with Macau handmade egg rolls or a variety of street foods,” general manager, Paul Kwok, said.

On the appeal of themed events today, Grand Hyatt noted that participants are interested in their storytelling aspect and dynamicity, and want to broadcast these experiences via social media.

Kwok further pointed out that a key (motivation) of international MICE planners is to allow participants to explore local culture and experience something different from the normal setup. Companies almost always look for a theme for their welcome or farewell gala dinner to leave lasting memories for their participants, he continued. 

Adding to that, MCI’s managing director for Macau, Peter Hassall, said: “The days of large themed events seemed to have disappeared for the moment, with clients opting for more of a small touch of décor with entertainment or to experience an off-site meal somewhere that reflects the destination in a restaurant if the group is not too large.”

A Studio City spokesman said: “Demand is positive, especially from international attendees. We are also seeing more requests from China and Hong Kong.”

However, hosting a themed event can be daunting for some clients, as there are difficulties in amassing resources such as venue, creative manpower, time and hefty investments, opined Kwok.

Fortunately, this is looking set to improve, with Hassall pointing out that the city’s events hardware is evolving in a good way.

“With properties (keen on) changing the perception of Macau as just a gambling destination, the design of new buildings and renovations of existing properties are providing more choices for groups.”

Specifically, he pointed out that The Parisian Macao will spark interest throughout Asia-Pacific and on its own could see good business given the size and style of the property.

The Parisian Macao boasts a total area of 5,200m2 of meeting space catering to various uses, including a teambuilding event for 20 participants or a gala dinner for up to  2,600 guests.

A spokesman from the resort told TTGmice: “MICE groups can also enjoy views from the observation decks at levels seven and 37 of The Parisian Macao’s half-size recreation of the Eiffel Tower. Every evening there will be a lighting ceremony when the tower lights (up).

He added that for Paris-themed activities, the Parisian Streetmosphere offers live street performances that recreate some of the French capital’s most famous cultural and historical cameos. Performers range from high-kicking cancan dancers, to caricaturists and mimes to French cabaret singers.

MACAU2
Clockwise below: Macau Peninsula’s glittering structures;
traditional incense coils burning in A-Ma Temple; artist’s
impression of The Parisian Maca

{Talking Numbers}

21
Macau’s standing in the 2015 ICCA Asia-Pacific rankings, up 38 places from 2012, where it was in 59th place

108
The percentage growth in Macau’s exhibition space from 94,000m2 to 197,000m2 in the past five years

909
The number of conferences hosted in Macau in 2015, according to data from Macao’s Statistics and Census Service. Of this, 540 were corporate meetings, 173 were conferences or organisation/association meetings, 57 were major conference, and 78 were exhibitions

{Developments to Watch}

1The Hong Kong-Zhuhai-Macau Bridge is now under construction. When complete, It will shorten travel time for travellers. Those driving from Hong Kong to Macau, for example, would only take 30 minutes, making Macau a convenient add-on for business event programmes in Hong Kong.
HK-Zhuhai-Macau-bridge
picture by cozyta/shutterstock.com

2The number of hotel rooms is expected to increase to 50,000 in the next few years, which will substantially boost Macau’s capacity for business events and provide more choices for event planners.

3The four-storey north extension of the Macau International Airport passenger terminal building is slated to complete in 2Q2017. It will add 14,000m2 of floor space and increase the designated passenger capacity from six million to around 7.5 to 7.8 million persons.

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