Asia/Singapore Thursday, 1st January 2026
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[PERSPECTIVES] Corporate travel trends that shape the world

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CORPORATE travel has long been an important cornerstone of the travel industry, signifying a large revenue stream for its industry players. The boon and bane of the industry is dependent on a multitude of factors, the most significant being oil prices and the safety of travel.

However, as we progress towards an increasingly global economy, corporate travel has become inevitable. As such, it is vital for organisations to equip themselves on the latest corporate travel trends in order to make informed decisions before embarking on their next destination.

Mild turbulence
In light of the economic slowdown in 2016, the Global Business Travel Association (GBTA) predicts a 12 per cent growth in total business travel spend in 2016, a decrease from the 14.2 per cent experienced in 2015 .

However, the Asia-Pacific region is experiencing a boom. China is expected to overtake the US and clinch pole position in terms of business travel spending in the 2016. Closer to home, Singapore is set to register a higher growth for its business Ttavel and MICE industry. The Singapore Tourism Board has also decided to extend its In Singapore Incentives & Rewards (INSPIRE) programme to Europe and North America in a bid to attract the anticipated rise in international outbound travel.

Business or pleasure?
The rise of Bleisure is the latest trend to take hold of this industry. The portmanteau Bleisure, refers to the mixing of business with leisure. As a perk to business travellers, companies have recognised the benefits of accommodating employees to travel with their families during corporate trips, at the expense of the employee. Coupled with the increasing use of technology to manage their business travel, employees are beginning to better integrate their work-lives, instead of merely trying to achieve a balance of two separate entities.

Duty-free not
Conventionally, an employer is legally obliged to educate their staff on the inherent risks in business travel. However, the rise of Bleisure travel has blurred the distinction between work and leisure, raising new issues in the area of Workplace Safety and Health (WSH). Until companies can strike a balance between Bleisure and WSH, they will have to be mindful in giving their employees more leeway.

Technology take-off
Technology has disrupted every aspect of our lives, including business travel. Today’s business travellers have the world at their fingertips; once their itinerary is booked, they are able to access a plethora of information and real-time updates that will help make their trip a seamless experience. Along with the rise of Bleisure, technology allows business travellers to be more productive, ranging from the ability to make real-time expense claims, to immediately reacting to unforeseeable circumstances at their destinations.

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bertrand-saillet_general-manager_fcm-travel-solutions-singapore

Bertrand Saillet is the general manager of FCM Travel Solutions, responsible for the South-east Asia region. As a veteran in the travel and technology industry, Saillet brings with him a wealth of extensive knowledge and experience. He is tasked to take FCM to the 3.0 travel management sphere – making sure the company delivers amazing travel experience and meeting the needs of all travellers across all generations.

Prior to joining the FCM family, Saillet held various management positions with Amadeus.

Article by Bertrand Saillet

Talks underway for an updated Philippine TPB role, MICE brand

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THE Philippine destination marketing arm, Tourism Promotions Board (TPB), is looking into tweaking its current Fun Works MICE brand to create a new campaign by the end of this year as well as “reinventing” its role as more destinations across the country, such as Davao/Mindanao, Cebu and northern Luzon, are taking the initiative to promote their own business events products.

In consultation with the private sector, TPB will discuss these changes with incoming tourism secretary Wanda Tulfo Teo, according to TPB COO Domingo Ramon Enerio III on the sidelines of the second Asia Premium Travel Mart.

Enerio told TTGmice e-Weekly that some destinations had formed the equivalent of a convention and visitors bureau in an aggressive bid to attract business events.

He added: “Now is the golden opportunity for the regions (those proactive destinations) to be responsible for their own (destination) marketing. We can create more noise with more players.”

Enerio said the TPB could cooperate with these destinations in international marketing activities and would, at the same time, reach out to other destinations that required guidance.

Commenting on the Fun Works brand, Enerio shared that a clearer explanation was needed to show what it stood for.

He said that while the brand highlighted the Philippines as a destination for relaxed, fruitful and productive business events, it also got misinterpreted as the name of a theme park, like DreamWorks.

Thailand wins the heart of wedding planners congress

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(From left) Yuthasak Supasorn, governor of TAT, and Ackash Jain, director of QNA International, exchange a warm handshake after the agreement signing ceremony

THE Tourism Authority of Thailand (TAT) has successfully won the bid from QNA International to host the 4th Annual Destination Wedding Planners Congress 2017.

The event, scheduled to be held in Thailand from May 2-4, 2017, is expected to attract 450 delegates from around the world. The previous three editions took place in Greece, Mauritius and Italy.

Ackash Jain, director of QNA International, said: “Thailand has been a very strong contender; the country is already very popular among travellers and leisure seekers, and is also on the radar as a coveted destination for weddings and honeymoons.’’

Moreover, according to a survey conducted by QNA International, Thailand was listed as the top destination of choice in Asia for destination weddings and honeymoons.

Yuthasak Supasorn, governor of TAT, said: “Weddings can raise a great deal of revenue for Thailand. The average spend for a wedding is around five (US$142,000) to 20 million baht depending on how many guests attend. It is estimated that 400 couples come from India alone to get married in Thailand, with Europe and the US being strong markets.”

MCB chalks up two conference wins

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Melbourne Convention and Exhibition Centre

THE past week has seen Melbourne Convention Bureau (MCB) securing two conference wins – the 11th World Congress on Developmental Origins of Health and Disease 2019 (DOHaD 2019), and the 2020 Meeting of the International Federation of Orthopaedic Manipulative Physical Therapists (IFOMPT 2020).

The biennial DOHaD, touted as the only gathering worldwide for specialists in the field of research in prevention of disease in early life, will be held in Melbourne for the first time.

The four-day event will take place at Melbourne Convention and Exhibition Centre (MCEC) and is expected to attract over 800 scientists, clinical researchers, obstetricians, paediatricians, public health professionals and policy leaders in the discipline of foetal and developmental disease.

Minister for Tourism and Major Events, John Eren, said: “Events of this calibre put Melbourne and Victoria (state) on a world stage, and contribute significantly to our economy. Business events are the highest yielding sector of the Victorian visitor economy, delivering an economic contribution of A$9.98 billion (US$7.5 billion) and 65,000 jobs annually.”

Come October 2020, MCEC will also play host to the world’s leading musculoskeletal physiotherapists, who will exchange knowledge, share research and celebrate innovation in the neuromusculoskeletal physiotherapy sector, during IFOMPT 2020.

MCB said that this meeting would generate A$5.5 million for Victoria, and attract 1300 international and local delegates.

Eren added: “Staging the big international conferences provides valuable returns for all Victorians. It means more business for our hotels, restaurants and other small businesses – and that means more jobs for locals.”

‘Exceptional growth’ in forward MICE bookings for refurbished Sheraton

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SHERATON Mirage Port Douglas Resorts is seeing strong forward bookings ahead of completing its $40 million (US$29.9 million) renovations this month.

Key upgrades include newly transformed guestrooms and refurbished function facilities such as the ballroom, breakout rooms and pre-function area.

The enhanced poolside features more functional spaces for receptions and dinners, and boasts a new deck area designed to seat 120 people under a louvered roof. In addition, a bridge now links the fully refurbished Mirage Island to other poolside areas.

The property also received a new Lobby Café which is suitable for business meetings.

“Feedback has been incredibly positive from our MICE customers and interest is strong from the domestic market, in particular Melbourne, Sydney and Brisbane, as well as our neighbours in New Zealand,” said Nathan Gadd, director of sales and marketing.

“They are excited about the new and upgraded facilities and the creative ways (in which) we can host large-scale events down to small teambuilding incentives,” Gadd added.

The hotel’s pipeline of upcoming conferences hails from a range of industry sectors including telecommunications, finance and medical.

PCAAE births own member magazine, prepares for fourth Summit

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THE Philippine Council of Associations and Association Executives (PCAAE) will debut its first member magazine this November along with the fourth edition of its two-day Associations Summit.

Association World Magazine will be distributed to PCAAE’s members, which number more than 200 individuals from 86 professional associations across the Philippines. Its content will address “key issues affecting the development of associations” and seek to “raise public awareness on the role associations play in
the larger scheme of things”.

Meanwhile, preparations for the Associations Summit 4 is underway, according to PCAAE’s president and CEO, Octavio B Peralta.

He shared with TTGmice e-Weekly that his association is partnering the Philippine Association of Conference and Event Organizers and Suppliers to build a much stronger exhibition of association service providers at the Summit this year.

Taking on the theme, Race to Innovation: Winning in the age of disruption, Associations Summit 4 will be held on November 23 and 24 at the Philippine International Convention Center. Contact inquiries@adfiap.org for registration information.

TCEB intensifies courtship of mega-size events

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THE Thailand Convention and Exhibition Bureau (TCEB) has unveiled its strategic direction for 2016, highlighting key strategies to attract more large-scale meetings and incentives (M&I) by allocating a sales promotion budget under the Thailand Big Thanks! campaign

Nooch Homrossukhon, director of meetings and incentives, TCEB, said: “The emergence of mega-size M&I has been our new target over the past three years. We have put in place strategic plans, from raising awareness of Thailand as a premiere destination for M&I travel in Asia, to increasing marketing development activities through products and services promotions, and VIP receptions to event logistics and facilitation.”

The Thailand Big Thanks! campaign was created to help drive the M&I travel sector through a financial subsidy scheme of up to two million baht (US$257,740) for eligible events with more than 2,000 international delegates staying at least three nights in Thailand. The package started on October 1, 2015 and will run through to September 30, 2017, but travel must take place between October 1, 2015 until December 31, 2017.

Nopparat Maythaveekulchai, TCEB president, said: “With high spending power, every mega-size event can help inject healthy MICE revenue into our economy.”

While China is a major contributor, other key source markets for Thailand’s M&I drive include other Asian countries. Secondary markets include the US, Europe and Oceania.

“We believe that the effectiveness of the mega-size strategy for M&I sector, along with support for (other mega events), will play a vital role driving the Thai MICE industry to achieve this year’s target of 1,060,000 MICE travellers, and help to generate 92,000 million baht in MICE revenue for our economy,” Nopparat concluded.

In 2015, Thailand welcomed a total of 1,095,995 MICE travellers from around the world, generating 95,857 million baht in MICE revenue. Of these, 516,663 travellers and 44,533 million baht were from the M&I sector.

Sea World expands MICE offering with new Plaza

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SEA WORLD on Australia’s Gold Coast is gearing up for the launch of its new Plaza venue this August, just over a year on from the opening its Conference Centre.

Located in the heart of the theme park, adjacent to a number of rides and animals exhibits, the Plaza will be an al fresco venue with shelter, good for 800 delegates.

Speaking to TTGmice e-Weekly, Village Roadshow Theme Parks’ sales manager – conferences and events, Caroline Duveau-Clayton, said the Plaza had been designed to attract larger events looking for a unique venue.

“The Sea World Plaza venue can be themed to any formal or casual occasion, which will leave delegates with a lasting impression,” she said.

Duveau-Clayton also added that the Conference Centre, which celebrates its first birthday this month, has exceeded expectations and continues to grow.

“Being able to do business on a much larger scale has had a positive impact in all areas of our business including special events at our sister properties.”

ACTE names Jill Jefferis as director of global engagement

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THE Association of Corporate Travel Executives (ACTE) has appointed Jill Jefferis as director of global engagement. She will be succeeding Amber Kelleher, who is leaving the association to launch a non-profit serving global communities in need.

Since June 13, 2016, Jefferis has assumed responsibility for the association’s global education and member engagement programmes, which has 35 events in 18 countries for the remainder of 2016.

The 20-year business travel industry veteran’s most recent appointment was director of API Management for Carey International. Her background spans travel automation, data management, multi-channel distribution strategies and sales support.

Suntec Singapore to enliven events with new projection tech

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The Panorama105 screen

NEW projection equipment and technology were unveiled at Suntec Singapore Convention and Exhibition Centre last week, the result of the centre’s partnership with Active Visual and Digimagic Communications.

The Panorama105, one of the two products that form the new ImmersiveAV Suite, is a wide-format projection screen spanning up to 105m by 5m and powered by high-end 20,000 lumen projectors.

Completing the suite, The Float3D uses holographic projection technology to present still images with a depth of field. Suspended at 4.5m above ground, the display could become the illuminated centrepiece in an event.

“Conferences and events have to be more like an experience than a lecture. It has to be immersive, emotional and informative. The new products have been designed to deliver the ultimate event experience at an affordable price,” said Donald Lim, managing director of Digimagic Communications.

Arun Madhok, CEO of Suntec Singapore Convention and Exhibition Centre, added: “The ImmersiveAV Suite also helps organisers meet their sustainability requirements by providing an alternative to the use of physical backdrops and branding structures that are costly to build and often for one-time use.”

From now till September 30, 2016, The Panorama105 packages are priced from S$33,000+(US$24,340+) and come with customised backdrops, panoramic scenes with accompanying motion graphics effects and choice of Powerpoint templates for presentations. Use of The Float 3D is priced from S$9,500+.

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