ALICIA Yao Hong has added one more to her many hats with her latest appointment to the board of the Society of Incentive Travel Excellence (SITE) – International Board.
Effective January 1, 2015, Yao’s service term will span three years. In her new role, Yao will be SITE’s key contact for Chinese incentive travel and business event buyers keen to know more about professionalising their incentive travel business.
Yao is currently a team member at GainingEdge China, which offers consulting services for the international conventions and meetings industry; general manager of IME Consulting Beijing; deputy secretary general of China MICE Committee;and a member of ICCA China Committee.
She and her team also function as the China sales representative for the South Africa National Convention Bureau.
