Corporate Alliance Group acquires M2T; forays into exhibition space

Gurugram-headquartered Corporate Alliance Group, a corporate business travel company, announced that it has acquired an 80 per cent stake in Meet 2 Travel (M2T) for an undisclosed amount.

As a result of this acquisition, Corporate Alliance Group has now entered the B2B and B2C exhibition and show space. M2T is now now a part of a newly created entity – YESPIRED – which will be headed by industry veteran and its original founder Vineet Gopal as CEO.

Kumria: the exhibition sector is new ground for Corporate Alliance Group

Gopal will continue to hold a 20 per cent stake in M2T. As per the acquisition, Gopal’s other two companies Representation World and Venuvi have also been merged with YESPIRED.

“We are now entering a new domain of representation and exhibition businesses with the formation of YESPIRED. We will begin with our maiden M2T consumer-focused show in September. It will be held at the Pacific Mall Tagore Garden in New Delhi, and we are expecting participation from travel consultants, tourism boards, airlines and consumer companies,” said Kapil Kumria, chief managing director, Corporate Alliance Group.

“We are looking at vertical representation, by leveraging our association with different hotels and destinations. We want to introduce some new destinations to the Indian market. As far as our exhibitions are concerned, we will be looking at offering customised solutions as per the need of different cities,” added Kumria.

Gopal added that the aim will be to organise about 10 to 12 B2B and B2C exhibitions pan India within a year.

“Under the aegis of Venuevi, we have also tied up with a two-hectare farmhouse which will be converted in an event venue. We are also partnering with other independent spaces to offer venues for corporate events,” shared Gopal.

Barun Gupta, vice president, sales strategy, business development & partnerships, India, Corporate Alliance Group, concluded: “This acquisition is start of new phase at Corporate Alliance Group, and we are planning and shortlisting other acquisitions in South Asia and South-east Asia in the near future.”

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