MyCEB sweetens deal for planners

MALAYSIA Convention & Exhibition Bureau (MyCEB) launched Malaysia Twin Deal++ (MTD++) this week, aimed at supporting Tourism Malaysia’s objectives of increasing tourism arrivals to 28 million next year under the Visit Malaysia Year 2014 campaign.

Targeted at international corporate meeting and incentive groups, MTD++ entitles international groups of at least 50 delegates to enjoy various exciting value-added support. Following a similar concept as the Malaysia Twin Deal programme (MTD), MTD++ maintains the approach of having two deals, one to reward event participants and the other aimed at planners.

In addition to this, MTD++ is collaborating with 31 participating hotels in Kuala Lumpur, Penang, Langkawi, Sabah and Sarawak to provide value-added perks such as discounts on meeting packages, complimentary rooms with a minimum of 25 paying guestrooms and free welcome amenities.

Tailored to enhance the corporate meeting and incentive group experience in Malaysia, the privileges included in Deal 1 range from limited edition welcome gifts to a complimentary dinner for the group. Deal 2 offers various rewards for planners such as a vacation for two in Malaysia and an iPad mini. This is applicable for planners who bring in an accumulative 500 participants and more.

Ho Yoke Ping, general manager of sales & marketing, MyCEB, said: “Our aim is to provide more interesting options and ideas for planners, which would facilitate them to influence their clients in choosing Malaysia as their next destination (for) incentive programmes”.

MTD++ programme is limited to confirmed bookings made between August 1 and December 31 for arrival in 2014.

Commenting on the new initiative, Alex Lee, CEO of Ping Anchorage Travel & Tours, said MyCEB should also be flexible in their evaluation of support and consider offering incentives to small but high-yield international MICE groups.

Lee said: “MyCEB should look at the quality of the group rather than just the (number) of international participants. MTD++ should also not be limited to hotels from certain states but be more inclusive, as that MICE organisers (will be encouraged) to also explore other (parts of Malaysia) such as the East Coast of Peninsular Malaysia. This will indirectly benefit the rural communities.”

Arokia Das, senior manager at Luxury Tours Malaysia, added that MyCEB should also consider providing cash back deals to planners as that would incentivise them to further promote Malaysia as a venue for business events.

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