Malaysia intensifies courtship of association events with new initiative

MALAYSIA Convention & Exhibition Bureau (MyCEB) has launched the Association Development Programme (ADP) to support the development of the country’s associations and encourage the hosting of international conventions.

Under the new programme, member associations are entitled to a variety of strategic initiatives such as financial and non-financial bid support and international engagements. A series of association management and conference planning seminars will provide training for association officers.

Commenting on MyCEB’s latest initiative, Yap Sook Ling, director of AOS Conventions & Events Malaysia, said: “ADP is good as it will help associations to better understand the bidding process, which in turn will make it easier for PCOs and DMCs to work with them. It will also help associations understand that there are many opportunities available for them to bid for world and regional meetings.

“Many associations still think that the job of DMCs merely involves booking of hotels and ballrooms. ADP will dispel that notion and create a better awareness of what is involved in making an international conference successful and the tools that are available, such as specialised software that can be used for the entire event, from registration to session booking to delegate payment.”

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