HILTON Kuala Lumpur is optimistic of continued incremental growth in MICE business over the next three years, due in part to the hotel’s recent refurbishment that has given it new dining and entertainment outlets as well as efforts in targeting new markets.
Completed in August this year, the hotel’s five new dining and entertainment outlets – Vasco’s, Chambers Bar & Grill, Graze, Oro Cafe and The Lounge – feature new design concepts that engage diners. For instance, all-day dining restaurant, Vasco’s, offer four interactive show kitchens.
A dine-around concept has also been introduced to Hilton Kuala Lumpur’s stable of 11 F&B outlets to meet the needs of business event clients who desire variety in their dining options.
General manager, Daniel Welk, said: “We are aware that organisers are always looking for creative options that offer flexibility and unique experiences.
“Our extensive hotel refurbishment was designed to cater for the evolution of clients’ demand (which is indicating a growing preference) for more than the traditional boardroom-style space. We’re able to offer al fresco settings with natural lighting and an outdoor feel, cosy nooks for break-out sessions and a relaxed, lounge-like environment.”
Welk added that forward bookings for 1Q2014 and 2Q2014 have been encouraging.
He said: “Besides our traditional MICE markets which are domestic, Singapore, Hong Kong and Australia, we are also targeting new ones in the Middle East, especially the UAE and Doha due to direct air accessibility to Kuala Lumpur.
“We get leads from our distribution network which includes Hilton Worldwide sales offices as well as from incentive and meeting planners.”
