An amalgam of new meeting hardware, unique venues, Michelin-star dining and natural landscapes in the Asian metropolis promises extraordinary opportunities for event organisers.
Tea terrace in Hangzhou
The MICE Department of the Hangzhou Tourism Promotion Centre, Hangzhou Tourism Commission, has produced its first incentive planner in English and Mandarin.
Roger Shu, MICE manager, said it is also the first incentive guide to be produced by any tourism department or convention bureau in China.
Some 2,000 hard copies have been produced, and only the Mandarin version will be mailed out, while English copies will be distributed at MICE shows such as IMEX, IT&CM China and CIBTM. The English version can also be downloaded at www.micehangzhou.com/en.
Shu commented: “The incentive planner is targeted at international meeting planners, incentive houses, the media and end-users based in China. Outside of China, our incentive target markets are Greater China, and South-east Asia. It showcases Hangzhou products that focus on interactive activities.”
The planner has 56 recommended products under five categories. These products allow incentive groups to experience Hangzhou’s culture, nature, water attractions, nightlife, and options for teambuilding, he added.
– Caroline Boey
