THAILAND Convention and Exhibition Bureau (TCEB) will introduce its new brand campaign Thailand CONNECT the World to the Japan market through an upcoming roadshow in Tokyo later this month.
The Thailand CONNECT the World: Japan Business Events Road Show 2015 will be held on April 21 at the Imperial Hotel, Tokyo, gathering more than 200 buyers, suppliers, international media and industry experts in a series of events including an international press conference, a showcase of Thailand’s MICE sector and a welcome dinner reception.
Nopparat Maythaveekulchai, president of TCEB, confirmed: “The event will provide new insights into Thailand’s MICE industry as well as the overview of trade and relations between Thailand and Japan, and the Thai government’s policy in building the confidence and moving forward to the ASEAN Economic Community.
“A new marketing promotion created especially for Japanese MICE market will also be announced.”
Meanwhile, the Tourism Authority of Thailand (TAT) has also pledged its support for TCEB’s Spice Up Your Business Agenda campaign to increase MICE visitor numbers and spending.
The campaign includes an aggressive digital marketing plan, development of an innovative Thai MICE web portal, and launch of a mobile application for MICE travellers and professionals to allow easy access to the Thai MICE database.
A series of online marketing promotion and PR campaigns will be conducted throughout 2015 in high-potential key markets.
Targeted at international business travellers, delegates, visitors and exhibitors attending trade exhibitions or organising meetings in Thailand from now until December 2015, the campaign also offers discounts, value-added services and complimentary facilities.
Chattan Kunjara Na Ayudhya, executive director of advertising and public relations, TAT, said: “MICE travellers have high-spending power. Their contribution to the Thai economy starts from making business deals and topped up by the recreational spending that follows.
“TAT aims to increase the number of quality tourists…It will accommodate and facilitate MICE travellers as well as attract them to come to Thailand and stay longer for leisure. Therefore, the benefits of the campaign are far beyond the MICE industry – it helps the tourism industry as a whole.”
