Starwood Hotels & Resorts has teamed up with CrowdCompass by Cvent and PSAV to offer a mobile app for planners who are holding meetings and events at its properties.
Through a newly forged referral partnership between Starwood, event management platform Cvent and technology service provider PSAV, planners can tailor an app specifically to the needs of their event attendees whether it is looking up information or networking.
Jonathan Kaplan, Starwood’s director of sales, new business and digital programming, explained: “With the option of having a customisable app with CrowdCompass by Cvent, attendees can go paperless and view real-time content like event agendas, speaker bios, presentations and property information right from their mobile device.
“Meeting attendees also may be able to use the app to create personalised schedules, share contact information with other attendees, connect with others via social media and receive push message communications instantly from onsite meeting planners.”
This follows Starwood’s introduction of the ProMeetings app, which allows meetings planners who are SPG or SPG Pro members to submit on-property requests directly to associates who can fulfill requests in real time. The app, which is expected to fully roll out in 2016, is currently in pilot at several Starwood hotels around the world, including W Singapore – Sentosa Cove, The Westin Singapore, Sheraton Atlanta Airport, W Atlanta Midtown, and The Westin Charlotte.
