Creative stimulation is the focus of Radisson Blu’s new Experience Meetings programme, which was rolled out in August across the brand’s properties in Asia-Pacific, following its implementation in other regions last year.
Designed to improve the effectiveness of meetings, the programme emphasises innovations in F&B, changes to the spatial environment as well as advancements in meeting technology.
“We want to offer something different and edgy with our Experience Meetings programme, to give meeting planners a bigger bang for their buck,” said Sandy Russell, vice president, commercial operations, Carlson Rezidor Hotel Group, Asia-Pacific.
Experience Meetings features Brain Box, a breakout room concept which creates a stimulating atmosphere through the use of bright colours and flexible furniture to boost creativity, encourage active participation and enhance delegate interaction.
Flexibility will be a key tenet of Brain Box, according to Russell, allowing different room set-ups. For example, swings hanging from the ceiling could pave for conflict resolution while participants are encouraged to write and draw during meetings to foster discussion. Meeting sizes should not exceed 50 pax in order to harness the creative room concept effectively, she added.
Another key feature of Experience Meetings is Brain Food, a culinary concept developed in consultation with nutrition experts and chefs to emphasise the use of fresh, locally-sourced ingredients while maintaining great taste, low fat content and lessened sugar. The result is food that helps delegates experience optimal concentration and minimal fatigue during meetings.
Experience Meetings offers free Internet access as well and automatically purchases carbon credits to offset the estimated carbon footprint of every event. – Xinyi Liang-Pholsena
