IFFS heads into 2016 with new branding, show features

THE International Furniture Fair Singapore 2016 / 33rd ASEAN Furniture Show (IFFS/AFS) will launch with a new brand identity and fresh show elements next year, furthering its commitment to promoting design within the furniture industry, and to forging relationships between exhibitors and buyers.

The event will spot a new tagline, Design, Inspiration, and Trade, which represents its mission to be the premier launch platform in Asia for the furniture industry, as well as a refreshed logo which depicts connections.

Ernie Koh, chairman of IFFS, said: “Good designs stem from inspirational experiences, and a company with a winning product understandably receives positive attention. This, in turn, leads to higher chances of success from a business standpoint. The three elements in the tagline share a synergistic relationship that ultimately promotes a thriving furniture industry. Here, IFFS plays the role of the connector that links design, inspiration and trade.”

Exhibitors and visitors attending IFFS 2016 can also look forward to a hall layout that presents both spatial and experiential elements that are specially crafted to enhance the tradeshow experience, a plethora of creative product displays that allow sellers to showcase the best of what they have through various touch points, and a series of thematic lounges for enhanced business networking experiences.

IFFS 2016 programme will feature design dialogues, business seminars and the Design STARS (formerly known as Asian STAR) showcase that spotlights a collection of pieces by rising designers worldwide.


Koh added: “IFFS 2016 will present the industry with an all-new experience, one that is not just design-centric and inspirational, but that still builds upon its traditional role as the choice business platform that connects exhibitors with buyers from across the world.”

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