THE Indonesia Convention & Exhibition Bureau (INACEB) has launched in Jakarta on March 28, 2016 after much anticipation, and will be tasked with promoting different Indonesian cities as MICE destinations with a single aim to integrate the country’s MICE industry so as to compete in the international market.
INACEB’s committee was inaugurated by Arief Yahya, Indonesia Minister of Tourism, and will be chaired by Budi Tirtawisata, CEO of Panorama Group.
Budi said: “INACEB is a non-profit, independent private organisation. INACEB will play a role as a partner for the Ministry of Tourism in supporting the Wonderful Indonesia (campaign), especially in the promotion of MICE cities in the country.”
In his speech, Arief expects INACEB to accelerate the growth of the country’s MICE market from five per cent today to 10 per cent.
Partly funded by the government and industry participation, INACEB’s focus for the next five years is to strengthen the database of MICE destinations and their target markets, conduct promotional activities and win events through bids.
Other ambitions include placing Indonesia in eighth position on ICCA’s annual ranking of top meetings countries in Asia-Pacific by 2019, an improvement from its current 12th position; improving the rankings of Indonesian cities on ICCA and UIA charts to have them sit among the world’s top 30 cities; and contributing two million MICE arrivals or 10 per cent of the 20 million overall arrival target by 2019.
