Even when faced with space and time constraints, an ambitious idea can be realised when organisers have a crystal-clear overview of the event.
Event brief
Last August, WRG Creative Communication (Asia) Ltd was invited to manage the House of Chivas – The Icon Launch.
WRG handled the entire project from start to finish, which encompassed the initial conceptualisation, design, build, production and event management. The end product was a four-day experience which culminated in a night of fun and celebration at the Chivas party. It was the first-ever Chivas house in Hong Kong that reached multiple audience groups.
Challenges
It was an ambitious event, as there were 15 initiatives conducted over the span of four days, with four events taking place each day. Events included a trade lunch, media-blending session, corporate lunch, VIP dinner and numerous parties.
WRG staff had to use their time efficiently, as well as work with the space and design of the venue. As each event focused on a different line of products within the brand, multiple changeovers were required over the four days.
The venue was about 370m2 with a standing capacity of 200. It was limited in the sense that the layout was fixed. Space constraint was a challenge that WRG faced both during the design of the area and the actual event itself.
Solutions
To ensure smooth delivery and first class service in this new venue, the WRG team worked very closely with venue staff.
From designing the menu to physically serving guests, WRG made sure everyone brought their A-game and was well informed of the event happenings.
Working with such a small space, WRG devised solutions where private rooms could also be utilised. The hallways were also sculpted to be part of the experience, helping guests transition from one space to another smoothly.
To bring out the heritage of Chivas, the space was decorated with fresh misting moss and riverbed pebble ornaments, the sight and smell helping guests think of the brand’s Scottish origins.
Key takeaways
An ambitious goal can be achieved when extreme attention to detail is given. WRG was dedicated from the start, during the actual event, and to the dismantling. This contributed to the smooth running of an event that resonated well with its audience.
In reality, there will always be possibilities of the unexpected happening, regardless of whether they are good or bad. That is why pre-event planning, experience, and the ability to think on one’s feet is crucial to a successful event.
Event: House of Chivas – The Icon Launch
Organiser: WRG Creative Communication (Asia)
Venue: Foxglove
Date: November 30 – December 3, 2015
Number of participants: More than 700 guests
