Partnership is key to Sydney’s A$360 million success: BESydney

Business Events Sydney (BESydney) has reported a strong A$360 million (US$274.6 million) pipeline of meetings, conventions and incentives secured for Sydney at the company’s Annual General Meeting (AGM) and is celebrating the city’s status as Australia’s leading destination for business events.

To date, BESydney has secured over 82 international events that will deliver more than A$360 million in direct expenditure to New South Wales (NSW). These events will arrive in the city between 2017 and 2023.

At the AGM, held as a test event at the new International Convention Centre Sydney (ICC Sydney), chairman Colin Hughes said partnerships have been essential to the strong results.

Hughes elaborated: “The results that BESydney has secured during the construction of ICC Sydney, are remarkable. This success is credit to the team’s determination and the support of our stakeholders including the NSW Government, City of Sydney, our partners and members, and of course our broad network of passionate Sydney supporters who work with us to build strategic business cases to take to global clients.

From January 1, 2015 to June 30, 2016, the organisation secured 120 events worth over A$300 million in business for NSW. Some of these events were also delivered in this timeframe, given the short lead nature of the Asian incentive business.

The AGM also saw two new Member Directors being elected into BESydney: Scott Boyes, vice president operations for NSW/ACT at AccorHotels and Andrea Werner, senior sales manager – meeting & events at Emirates One&Only Wolgan Valley. They will draw on their extensive knowledge to help ensure Sydney continues to be the place where the world chooses to connect, collaborate and innovate.

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