Changi Airport Group, Singapore Tourism Board (STB) and Singapore Airlines have enhanced their Singapore MICE Advantage Programme (SMAP) with new partners luxury airport terminal JetQuay and ride-sharing giant Uber, as well as more benefits for event organisers.
With SMAP’s new and improved benefits, qualified events can enjoy features such as customised support through STB’s Business Events in Singapore (BEiS) Scheme and facilitation for event organisers; more value fares to Singapore offered by Singapore Airlines, SilkAir, Scoot and Tigerair; arrival into JetQuay for VIP delegates; ride discounts on Uber services.
Singapore’s Clarke Quay area
The first edition of SMAP, launched in 2013 and concluded in December 2016, secured over 85 events, and brought in close to 140,000 visitor arrivals to Singapore.
One event that benefitted from the initial programme is the 2017 Pacific Rim International Conference on Lasers and Electro-optics (CLEO). The conference steering committee was won over by the SMAP offerings, which addressed some of the issues commonly faced by meeting attendees.
SMAP applies to qualified events which are considering Singapore as a host destination. Applications can be sent in from now till December 31, 2019 and all events should take place before December 31, 2025.
At the same time, STB has extended its In Singapore Incentives & Rewards (INSPIRE) Programme for Europe and North America for an additional year until December 31, 2018.
The enhanced SMAP and INSPIRE Programmes are expected to further augment Singapore’s standing as a leading meetings destination.
Melissa OW, deputy chief executive, STB, said in a media release: “Even as Singapore retains its top Asian city ICCA ranking (it took top spot in ICCA 2016 top convention city in Asia-Pacific of the 15th consecutive year), we are constantly looking for ways to stay ahead of the curve by enhancing the Singapore MICE experience.
“We are pleased to be able to enhance the existing SMAP and INSPIRE Programmes with like-minded partners to meet the industry’s evolving needs and to make their business events experience in Singapore more seamless and memorable. We are confident that such efforts will help sharpen Singapore’s value proposition in today’s competitive tourism landscape.”
