The embattled Philippine travel trade is using every avenue to improve the destination’s image, following the latest attack of a heavy indebted gambler at the casino of Resorts World Manila (RWM) last Friday after a series of unfortunate events in recent months.
The RWM casino attack, which claimed 38 lives including the gambler’s, came on the heels of ongoing clashes between the military and ISIS affiliated terrorists in Marawi that led to the imposition of martial law in Mindanao. An earlier failed terrorist attack in Bohol and terrorist threats in central Visayas had also led to travel advisories from various countries.
Marlene Insigne, tours division manager, Southeast Travel Corp, said they immediately sent assurance to their clients and counterparts abroad, attaching the letter of Benjamin Santiago, director, National Capital Region (including Manila) on the Department of Tourism addressed to tourism stakeholders.
Santiago in his letter urged Philippine stakeholders to assure their counterparts abroad that Manila and the nearby regions remain a safe destination for visitors, emphasising accurate information dissemination is critical.
“We continue to work closely with you by providing you with reliable updates on matters that may affect tourism and your businesses and assist in minimising any adverse effect that may arise because of lack of information or worse, inaccurate reporting in the media,” he wrote.
Insigne said that a group of eight from the US has not cancelled their booking for this week at Belmont Hotel, part of the RWM complex, which she expects to have tighter security.
Bernadette de Leon, general manager, Amiable Intertours, said that while they can only “wait and see until things get better”, the Philippines still has time to recover its image.
De Leon said that the RWM attack is “an isolated case” and not an act of terrorism, adding that martial law in Mindanao is only for 60 days and will be lifted once the terrorists are defeated in Marawi.
Fe Abling-Yu, one of the founders of the Asia Premium Travel Mart (APTM) which will be held in Manila on June 20, said the mart is hit by some cancellations “but that this is also the best time to promote the Philippines”. She is also encouraged that there are over 10 APTM buyers and media who will go on a Davao fam trip.
On Facebook, travel agents began challenging their friends here and abroad to post pictures of the Philippines to show it as a great place. “Let’s counteract the negativity and help ourselves,” said Rajah Tours president Jojo Clemente.
