The Flight Centre Travel Group has announced plans to merge its FCM and Corporate Traveller brands in Greater China, Malaysia and Singapore to support growing regional travel demand.
Previously operated alongside each other, the larger FCM business targeted national, regional and multi-national accounts while the Corporate Traveller brand targeted SMEs.
“This merger will simplify our structure in Asia and strengthen our brand presence in the corporate travel sector,” said FCM Asia’s general manager Bertrand Saillet.
He added: “With a renewed focus on a regional approach for the growing travel programmes of our national clients, this merger means we are more ready to quickly scale up any travel programme for our customers as their business expands.”
According to a Flight Centre statement, customers who were previously with Corporate Traveller can enjoy better integration of product roll-out and travel technology, account management and data consolidation as their travel programme regionalises.
The FCM Asia businesses will continue to operate alongside the Flight Centre brand offering, which also caters for small corporate accounts.
