Anantara Chiang Mai eyes bigger corporate pie slice

Boardroom setup

The 108-key Anantara Chiang Mai Resort is keen to further grow its burgeoning corporate events business by courting new geographical markets and highlighting fresh hardware.

In the past two years, the Chiang Mai resort has seen its business events segment grow from eight per cent to a double-digit number.

Pleased with their progress so far, Chompunut Israsena Na Ayudhya, director of sales & marketing, Anantara Chiang Mai Resort, shared with the Daily that she’s keen to target “young executives who want to mix work and relaxation, incentive groups and think tanks”.

To increase the property’s appeal, the resort’s sole 114mmeeting room was renovated in January. Now boasting the latest technology, the space can take up to 80 pax theatre-style, or 56 pax banquet-style.

Also new at the property are 24 serviced suites that were added last year. They come in one-, two- and three-bedroom configurations.

Chompunut added that while its current market sources are domestic, Singapore and Hong Kong, the hotel is working with Minor International’s sales agents on possible leads as well as conducting own sales calls, to explore other markets.

She said: “Most of our leads come from our own sales calls. But we also partner with government bodies such as Thailand Convention & Exhibition Bureau and TICA (Thailand Incentive and Convention Association). For instance, we’re part of the host hotel for TICA’s programme which brings domestic MICE agents to explore (holding events in) Thailand’s north.”

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