Marriott and PCMA team up to offer Digital Event Strategist certification

The collaboration with PCMA will allow eligible customers to select the PCMA Digital Event Strategist (DES) certification as an additional benefit when booking an event or meeting with Marriott; a photo of a hybrid showcase the hotel had in March 2021

Marriott International and the Professional Convention Management Association (PCMA) have partnered to offer access to PCMA’s Digital Event Strategist (DES) certification course.

The DES certification is an additional benefit for event and meeting professions when booking an event at participating Marriott Bonvoy Events across Asia Pacific.

The collaboration will allow eligible customers to select the PCMA DES certification as an additional benefit when booking an event with Marriott; a hybrid showcase Marriott held in March 2021

The DES course is a self-paced, six-course module supported by APAC Regional Experts that provide local expertise and hybrid event insights and commences with a final exam. It was launched in early 2021, as digital and hybrid event education has proven to be critical as economies begin to reopen and where reskilling is paramount to future-proof events.

Earning the DES certification provides industry professionals with the tools to plan, produce and measure digital and hybrid events from beginning to end; monetise digital events through fresh pricing and sponsorship strategies, and evaluate and choose the most sophisticated tech solutions.

Karen Bolinger, managing director APAC at PCMA, said in a statement: “Working with Marriott is a testament to PCMA’s commitment to its partners and industry as we continue to develop and deliver the necessary support and education both our members and clients need and want.

“In fact, PCMA’s most recent APAC survey indicated that over 70 per cent of meeting planners are looking for venues with broadcast facilities and in-house expertise, and 80 per cent of respondents said they will give their in-person and virtual event attendees an opportunity to interact. This means new skills are required to deliver on these business objectives.”

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