Aventri launches Express Events to help infrequent planners

Express Events is suite of easy-to-use tools built for the enterprise event planner

Event management software company Aventri has launched Express Events to streamline the setup and delivery of simple, straightforward events.

The solution enables organisations to handle their entire portfolio of events – from small virtual trainings to large hybrid conferences and in-person tradeshows – on one platform.

Express Events is a suite of easy-to-use tools built for the enterprise event planner

“Some of our clients report events with less complex requirements comprise up to 75 per cent of their meetings portfolio,” said Jim Sharpe, CEO, Aventri. “With today’s smaller teams of events specialists, the task of handling this vital segment often falls on infrequent planners, whose main job function isn’t event planning.”

Express Events aim to help organisations with downsized planning teams run comprehensive programmes, with one platform that supports staff at every level of expertise, from beginners to the most advanced.

Inexperienced planners will be able to leverage templates and cut setup time by more than 50 per cent. The new tool asks a set of questions to determine high-level requirements and then scales back the setup to fit event needs.

Real-time activity dashboards show planners how far along they are in the planning process and the exact steps they still need to complete. Real-time metrics on email opens, clicks, registrations, attendance, and more help ensure success at each step.

Planners then pick a theme and provide event details. Express Events does the rest, producing invitations, registration forms, emails, landing pages and more. There is no need to load images, compose emails, deal with merge codes, as well as design colour palettes. New RSVP functionality will also help power instant registration.

“Infrequent planners often use manual methods or ad-hoc planning tools, instead of a central EMS platform,” explained Steve Yellen, vice president of product strategy, Aventri. “As a result, data gets scattered across the enterprise. This leaves companies with an incomplete picture of their activity and impedes their ability to gather a holistic picture of the event portfolio.

“Express Events enables organizations to aggregate data from events of all sizes in one system,” Yellen added. “Companies get a comprehensive view of their meeting spend and return on investment. At the same time, they realise monetary and operational savings. Enterprises don’t have to invest in multiple tools, manage different contracts and vendors, or struggle with tools that don’t work in sync. They also cut training time with event planning centralised on an intuitive, all-in-one platform.”

Express Events inherits all the security and privacy capabilities of the Aventri EMS platform and works seamlessly with other Aventri solutions for virtual, hybrid, and in-person events.

The solution is available starting September 30.

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