MBS opens doors to newest Virtual Meeting Place

Breakout Room at the Sands SkyPark Observation Deck

Marina Bay Sands (MBS) has unveiled its new Virtual Meeting Place, a fully customisable platform that allows event organisers to build their virtual venue to replicate their real-life event space.

The key spaces are:

• The Plenary, which serves as an exhibition space modelled after the ballroom at Sands Expo and Convention Centre, allows major live events to be simultaneously broadcast to the rest of the world.

• The Library, housed at the Hybrid Broadcast Studio, enables attendees to access the events’ most impactful moments at any time on-demand and can grow to become a collection over time.

• Breakout Rooms enabling attendees to form one-on-one and group meetings for knowledge and idea exchanges. Attendees can take their meetings to MBS’ unique meeting spaces such as ArtScience Museum, Sands SkyPark Observation Deck, and many more.

Event planners can also opt to include interactive elements, such as chatbots, quizzes and live polls, and leverage data analytics to track and optimise audience trends and satisfaction.

The Virtual Meeting Place also extends the industry conversations beyond event days, allowing organisers to host scheduled meetings online to keep their communities connected throughout the year.

The experience-driven platform brings together the expertise of MBS and three Singaporean organisations – brand activation agency Pico Art International, virtual event platform GEVME and 3D and interactive solutions provider Sixtrees Viz Comms.

“Hybrid events is the mainstay of the industry but the omnichannel meeting experience will be the future. With more clients placing a premium on creating a shared user experience, we are taking the next step forward to offer them a singular, integrated customer journey.

“The future of meetings in an endemic world will focus on delivering a 365-day, 24/7 user journey – one that offers delegates a seamless experience transitioning between physical and virtual events, as well as providing on-demand content akin to that of online streaming entertainment platforms.

“An extension of the physical venue, the Virtual Meeting Place empowers our clients to capitalise on the O2O2O (Offline-to-Online-to-Offline) opportunities that this platform offers – reinventing the delivery and consumption of information while optimising customer experiences,” said Ong Wee Min, vice president of conventions and exhibitions, MBS.

The unveiling of the Virtual Meeting Place comes at the heels of the launch of its four state-of-the-art Hybrid Broadcast Studios in 2020 that can cater to events of up to 1,300 pax.

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