The Mazda Motor Corporation has unveiled a newly-renovated museum at its Hiroshima headquarters to mark a century of operations.
The facility showcases the history of Mazda, from its early days in the 1920s when it produced cork to its shift into manufacturing two- and three-wheeled vehicles and eventual evolution to become a general automobile manufacturer.
Exhibits cover the company’s expansion to become a national and global brand, as well as its move into motorsports and efforts towards achieving greater human-centric design. There are also displays outlining the company’s vision for the next 100 years and its plans to reduce its environmental impact and promote sustainability.
A key component of Hiroshima City’s industrial tourism, the renewed space is designed to attract motoring enthusiasts and business events groups interested in learning from this giant of Japanese manufacturing. Visitors can discover how Mazda approached Japan’s iconic style of manufacturing (monotsukuri), combined traditional craftsmanship and state-of-the-art technology over time and developed global business practices.
More than 50 full-size vintage and iconic models from the past 100 years bring Mazda’s operational timeline to life, along with displays of special engines and other car parts. A special exhibit features a full-size model of the Mazda 787B, which became the first Japanese motorsport car to win the 24 Hours of Le Mans race in 1991.
Another highlight of the museum is the introduction to the mixed model production assembly line, where Mazda uses scheduled sequential production to increase efficiency. Visitors can walk through the factory floor on a raised platform that provides a real-time, birds-eye view of the staff and their operations.
Alongside the renewal, Mazda has also launched a virtual museum that introduces exhibits via a guided online tour. Users can follow the story of Mazda via detailed explanations and immersive drone footage of the facility.