Event technology platform Joyn has acquired Arinex, the largest Australian-owned business event management company that has over 50 years of experience in events including incentives, special events and international conferences.
The combined group will be called The Arinex Group, and will be focused on creating modern, innovative and technology-led event experiences around the world.
Arinex’s CEO Nicole Walker will assume the role of Group CEO and will join the Group Board, while Joyn’s co-founder and CEO, Jordan Walsh, will take on the position of Group Executive Chairman. The Group also welcomes Tony Ward (former senior executive of Xero, Microsoft and LinkedIn) as a director.
Under the deal, Joyn will take the Arinex brand and rebrand Joyn as Arinex Live. This new identity reflects the integration of Joyn’s technical capabilities into Arinex’s established brand. Arinex Live will continue to work with clients worldwide to deliver a full suite of event production services, including technical direction, content creation, and event production.
Joyn’s flagship event technology product, used by over 200,000 attendees across more than 1,000 events globally, will be relaunched as Arinex One and will continue to serve and focus on the association sector. Arinex One will continue to build efficiencies for event managers worldwide, with a brand-new version of the product set to launch this month.
Walker stated that combining forces with Joyn would enable both parties to “leverage the best-in-class technology that enhances the experience for all stakeholders and increases ongoing sponsor and delegate engagement”.
Walsh also shared his vision for the future, and added: “Since founding Joyn, our goal has been to enable the future of events. Creating unique in-person experiences, combined with an engaging digital environment is incredibly important. The Arinex business brings invaluable event experience and a global brand and reputation that we are excited to continue to build on into the future.”
Moving forward, the Arinex Group plans to expand into both Machine Learning and Artificial Intelligence to increase attendee engagement later this year.
