The Sentosa Development Corporation (SDC) in Singapore has inked a one-year Memorandum of Understanding (MoU) with Thomas Cook (India), and its Group Company, SOTC Travel respectively, during a Partners Appreciation Night held on July 28 in Mumbai.
With India a top source market for Sentosa, accounting for nearly a third of overseas visitors to Sentosa Island for 1H2023, the MoU will highlight the discoveries in Sentosa; and shore up Sentosa’s position as a top-of-mind destination.
SDC will work closely with Thomas Cook and SOTC on activities such as product development, joint consumer promotions, as well as publicity to raise Sentosa’s profile in the Indian market, increase Sentosa’s capture rates of the India market, particularly in Tier 2 and 3 cities, and grow visitorship to and spend on Sentosa Island. Both Thomas Cook and SOTC will also curate exclusive packages that will feature Sentosa’s latest offerings.
Apart from the return of KidZania Singapore in 2024, the latest offering unveiled is the Shangri-La Group’s first standalone lifestyle and entertainment precinct, The Palawan@Sentosa, which soft-launched on July 26.
The new destination sprawls over 17,000m2, and features new leisure activities including HyperDrive, an electric go-kart circuit with gamification features; and UltraGolf, an 18-hole mini golf. Two new beach clubs, Splash Tribe, a family-friendly beach club with a sandcastle-themed wet-play zone and an infinity pool, and +Twelve, a terraced beach club boasting 12 cabanas with private plunge pools and a main pool with swim-up bar.
Joining the beach club scene on August 14 is Tipsy Unicorn Beach Club, multi-concept hospitality group The Tipsy Collective’s largest project to date. Occupying 1,765m2, Tipsy Unicorn Beach Club is a 500-seater venue with indoor and outdoor areas, offering private cabanas, daybeds and VIP lounges.
The only beach club in Sentosa to bring in live bands, Tipsy Unicorn will showcase state-of-the-art staging, lighting and sound systems. The venue is also suitable for corporate gatherings, social celebrations, and live performances.
On the business events front, SDC will continue to work closely with the Singapore Tourism Board through programmes such as the Singapore MICE Advantage Programme and In Singapore Incentives & Rewards, to bring corporates into Sentosa. Under the programme, SDC and its businesses offer a range of complimentary experiences in Sentosa for eligible events, across dining, attractions, thematic tours, and teambuilding experiences.
