Club Med has put several plans in motion to change the perception of its all-inclusive resorts as a vacation spot merely for families, and show that its properties are also suitable for corporate events or incentive groups through buyouts.
As part of the company’s strategy to grow its corporate events pie, Loic Tailliez, Club Med’s MICE executive manager, told TTGmice that the goal is to have “six times” more business events than 2019 by 2033.
Currently, business events make up 13 per cent of Club Med’s business in Asia-Pacific (including China), and the company is forecasting a growth of 17 per cent CAGR.
In fact, Tailliez’s position is relatively new, having just joined Club Med earlier this year.
He explained: “This position used to oversee MICE business in both Asia-Pacific and Australia, where Australia has been largely successful in growing its business events share. However, we want to open up opportunities across Asia-Pacific. We will ensure our offerings are international, and provide corporate groups with a consistent experience, regardless of which Club Med resort (the corporate event is being held in).”
Although Club Med has identified several resorts on which its business events strategy will be built, Tailliez has chosen not to divulge which.
Club Med resorts in Asia-Pacific will target groups with some 800 attendees.
“But we think the trend will be mostly geared towards medium-sized groups of around 200 to 300 pax, and we have just the properties for that. For example, Kiroro Peak (in Hokkaido, Japan) will be able to handle a corporate group, as well as cater to leisure guests (at the same time),” he said.
Club Med makes it easy for clients to book quickly and easily through RFPs, said Tailliez.
“Companies can secure their bookings and lock in prices for events and retreats scheduled in the years ahead. This helps them deal with inflation (and the rising cost of meetings),” he remarked.
