The Melbourne Convention Bureau (MCB) has unveiled the third edition of the Melbourne eGuide.
Meant for global conference, meeting and incentive event planners, the latest eGuide turns up the dial on the city’s rich and diverse cultural infrastructure, services and experiences.
Special features include how to spice it up in Melbourne’s Chinatown offering suggestions on where to conference, stay, eat and play; to highlighting historic venues with unique stories to consider for their next business event or incentive itinerary.
Local and international association event planners will find out how Melbourne successfully hosted 14,000+ delegates from over 120 countries when the mega Rotary International Conference came to town.
Meanwhile, conference, meeting and incentive planners can enjoy learning about the city’s impressive capabilities catering to diverse cultural needs, including a feature on China-ready suppliers, and Crown Melbourne’s ability to cater to the cultural needs of international groups including large Indian delegations.
New to the edition is an MCB Recommended Supplier Directory to help plan a business event, while special thought has been given to including practical information such as clickable icons to drill down into venue capacities. Readers will also be inspired by all that’s new in Australia’s business events capital, including venues, lux transport experiences, hotels and restaurants.
The newly-featured walkable conference programme includes an embedded interactive map to help planners visualise the location and distances of suggested hotels and venues, along with tips for delegates on where they can stop along the way to enjoy Melbourne’s coffee, laneway bars and shopping.
MCB Chief Executive, Julia Swanson shared that the previous two eGuides were “well received globally as an essential destination awareness and planning tool”, with more than 8,000 visits, and content engagement including RFP requests and visits to featured MCB suppliers.
