The second edition of the Travel MICE Smart Show (TMSS), co-hosted by the MICE Committee of the China Association of Travel Services and Purchasing China Association, and managed by XIN MICE (Beijing), was held successfully from November 9-10, 2023.
The event aimed to advance the integration and elevation of China’s business events industry, while fostering technological advancements within the sector.
There were keynote speeches, round-table forums, signing ceremonies, and resource exhibitions covering a range of topics, from industrial technology integration and achieving a new balance between parties to talent cultivation and the internationalisation of destination resources.
Strategic cooperation agreements were signed between JMIC (Joint Meetings Industry Council) and XIN MICE (Beijing); MICE Committee of China Association of Travel Services and Sanda University; TMSS organising committee and Tongxiang Puyuan Tourism; and The CCEU City Conference and Event Executive Alliance and the Shanghai Haishanghuadao Eco-Resort.
These agreements aim to leverage each party’s strengths and resources for collaboration in various areas, including awards, exhibitions, integrated education systems between the business events industry and university education, distinctive ancient town cultural tourism, intangible cultural heritage tourism, and cultural and creative industries.
