Ascott breathes new life into its lyf portfolio
The Ascott Limited (Ascott) will expand its lyf brand with eight new property signings, expanding into new resort and city destinations to meet the demand for experience-led social living.
Scheduled to open over the next four years, the eight new properties include lyf Bugis Singapore; lyf Brickfields Kuala Lumpur and lyf Georgetown Penang in Malaysia; lyf Canggu Bali in Indonesia; lyf on Sussex Sydney in Australia; lyf Shibuya Tokyo in Japan; lyf Frankfurt in Germany as well as an additional property in Shanghai, China.
lyf was first created for the next-generation traveller and has gained strong traction since its debut with lyf Funan Singapore in 2019. The brand is currently present in 21 cities across the world, with over 5,500 units both operating and in the pipeline.
Ascott saw a record number of lyf property openings in 2023, almost double of 2022. These include lyf Schönbrunn Vienna in Austria that marked the debut of the brand in Europe; lyf Dayanta Xi’an in China, lyf Ginza Tokyo in Japan, lyf Chinatown Kuala Lumpur in Malaysia, and lyf Malate Manila in the Philippines.
With more than 30 lyf properties both in operation and under development, Ascott will bring lyf to even more destinations in 2024, aiming to launch 150 properties with over 30,000 units by 2030.
Ascott CEO Kevin Goh commented: “There is tremendous potential for us to further scale lyf across more hospitality asset classes, whether as a full-service hotel or resort, especially with the growth pace we have seen over the year.
“Our ambition for lyf, alongside our other brands, is to expand horizons, pushing boundaries across geographies while deepening our local presence in current and new locations.”
“The lyf brand has captured the attention of the market with its dynamic designs, flexible spaces and well-curated programming with the community at its core. Owners and investors alike have seen the resilience and continued demand for experience-led social living that lyf has been synonymous with, an accommodation trend that has been made more pronounced post-pandemic and we believe is here to stay,” said Serena Lim, chief growth officer, Ascott.
Caption: A rendering of the upcoming 308-key lyf Bugis Singapore, which will open in mid-2024
The Ascott Limited (Ascott) will expand its lyf brand with eight new property signings, expanding into new resort and city destinations to meet the demand for experience-led social living.
Scheduled to open over the next four years, the eight new properties include lyf Bugis Singapore; lyf Brickfields Kuala Lumpur and lyf Georgetown Penang in Malaysia; lyf Canggu Bali in Indonesia; lyf on Sussex Sydney in Australia; lyf Shibuya Tokyo in Japan; lyf Frankfurt in Germany as well as an additional property in Shanghai, China.
Ascott breathes new life into its lyf portfolio
lyf was first created for the next-generation traveller and has gained strong traction since its debut with lyf Funan Singapore in 2019. The brand is currently present in 21 cities across the world, with over 5,500 units both operating and in the pipeline.
Ascott saw a record number of lyf property openings in 2023, almost double of 2022. These include lyf Schönbrunn Vienna in Austria which marked the debut of the brand in Europe; lyf Dayanta Xi’an in China, lyf Ginza Tokyo in Japan, lyf Chinatown Kuala Lumpur in Malaysia, and lyf Malate Manila in the Philippines.
With more than 30 lyf properties both in operation and under development, Ascott will bring lyf to even more destinations in 2024, aiming to launch 150 properties with over 30,000 units by 2030.
Ascott CEO Kevin Goh commented: “There is tremendous potential for us to further scale lyf across more hospitality asset classes, whether as a full-service hotel or resort, especially with the growth pace we have seen over the year.
“Our ambition for lyf, alongside our other brands, is to expand horizons, pushing boundaries across geographies while deepening our local presence in current and new locations.”
“The lyf brand has captured the attention of the market with its dynamic designs, flexible spaces and well-curated programming with the community at its core. Owners and investors alike have seen the resilience and continued demand for experience-led social living that lyf has been synonymous with, an accommodation trend that has been made more pronounced post-pandemic and we believe is here to stay,” said Serena Lim, chief growth officer, Ascott.
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