The International Congress and Convention Association (ICCA) has introduced ICCAUni, designed to connect academia with the business events industry.
The initiative aims to create a network of educators and career advisors in universities and colleges worldwide. Moreover, ICCAUni provides opportunities for emerging talent to engage with the business events industry, helping graduates explore potential career paths.
The ICCAUni membership programme will give students an active understanding of what it takes to succeed in the professional sphere. Member organisations will get two scholarships – including travel and accommodation – to the ICCA Annual Congress, plus access to ICCA’s Business Intelligence database, and access to a library with 60-plus years of industry knowledge.
ICCA CEO Senthil Gopinath stated: “Finding exciting new talent is the lifeblood of our industry. ICCAUni will showcase the incredible scope of what our industry offers – from marketing and hospitality, to logistics and advocacy– and by doing so, will attract a whole new generation of leaders.
“By bringing education establishments into this unique membership programme, academia will be able to point to our industry and tell their students that this is where the opportunity lies. And we will get to enjoy the industry-wide benefit of fresh perspective, and boundless enthusiasm.”
