The Singapore Tourism Board (STB) has initiated a new global marketing campaign aimed at positioning Singapore as the “World’s Best MICE City” for business events.
The campaign invites business events organisers and planners to take a fresh perspective on Singapore’s value proposition as a leading business events destination that can influence purposeful outcomes, amid a competitive landscape.
Singapore boasts a robust business ecosystem with advanced innovation, technology, and research capabilities, making it a preferred destination for business events activities. It offers a neutral platform for dialogue and unique tourism offerings, along with a strong track record of hosting high-quality events.
Singapore’s sustainability efforts in the business events industry, including targets, standards, certification programs, and incentives for a greener future, are also highlighted.
Yap Chin Siang, deputy chief executive, STB, said: “Positioning Singapore as the World’s Best MICE City is integral to our ambition to maintain a competitive edge, and to reinforce Singapore’s strengths. This is especially critical as MICE event organisers and delegates seek destinations that deliver value and drive positive impact. We remain committed to invest in new MICE products and experiences, and we invite event organisers and planners to co-create business events with us that yield meaningful outcomes.”
This campaign represents the first of six global efforts by the STB to boost Singapore’s economy.
