BE Perth spotlights city and state at IT&CM China

Perth's skyline

Business Events Perth seized the opportunity at IT&CM China – the organisation’s first major travel tradeshow in China post-lockdown – to bring the attention of Western Australia and its capital, Perth, to corporate buyers in attendance.

Alex Ng, associate director business development – corporate & incentive at Business Events Perth, shared: “When Chinese planners think of Australia, they think of Sydney, Melbourne and the Gold Coast – states on the Eastern Seaboard. We are here to showcase that Western Australia and Perth is also an ideal destination for their next business event.”

Business Events Perth wants to position the city and state as a premier destination for Chinese corporates; Perth’s skyline pictured

Perth boasts excellent business events infrastructure, exemplified by the Perth Exhibition and Convention Centre, capable of accommodating over 10,000 delegates, while within the Perth CBD, there are over 13,000 four- and five-star hotel rooms. Additionally, Perth is a compact, walkable city with favourable year-round weather.

China is currently the top Asian market for business events to Western Australia, and continues to attract more Chinese business events year-on-year.

“We are seeing a strong recovery of Chinese business events and we want to ride this trend and welcome more Chinese delegates,” said Ng.

This month, Western Australia will host 1,000 pax from Amway Taiwan. Later on in June, the state will host 2,500 to 3000 delegates from Perfect China, coming in several waves.

To grow the Chinese inbound market further, according to Ng, the Western Australia state government, Tourism Western Australia, and Perth Airport are actively in talks with China Southern and China Eastern to mount direct flights to Perth. Business Events Perth also provides a range of funding incentives and event sponsorship opportunities.

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