Singapore adds NRF 2024: Retail’s Big Show Asia Pacific to event calendar

From left: Comexposium’s Ryf Quail; STB's Poh Chi Chuan; and Mastercard’s David Mann

The National Retail Federation (NRF) in the US, and global event organiser Comexposium, will be bringing NRF 2024: Retail’s Big Show Asia Pacific to Singapore this June 11-13, 2024 at the Sands Expo and Convention Centre.

Retail’s Big Show is the signature global retail event held in New York City annually, and has been ranked one of the top 200 events in North America and one of the 50 fastest-growing trade events internationally.

From left: Comexposium’s Ryf Quail; STB’s Poh Chi Chuan; and Mastercard’s David Mann

With support from the Singapore Tourism Board (STB), the Asia Pacific (APAC) edition of Retail’s Big Show will be held in Singapore for the first time this year. Singapore’s strategic location and its long-established status as a regional business centre provide an optimal stage for NRF to launch the first-ever APAC version of Retail’s Big Show, aiming to integrate leaders and organisations across the retail industry to collaborate at a pan-regional level.

Themed “Fast Track Your Success”, NRF APAC 2024 will feature conference programmes, an exhibition, and retail store tours across the three-day event. These include the latest technology and innovations, best practices and thought leadership spanning the entire retail industry, such as AI and machine learning, supply chain, loss prevention and asset protection, merchandising and immersive technologies.

The event is expected to attract more than 300 exhibitors and some 5,000 retail leaders from the region and across the world.

Enterprise Singapore, the government agency championing enterprise development, is supporting the Singapore Retailers Association to curate unique retail store tour experiences for show delegates and also bring together Singapore retail technology players to showcase at the national pavilion.

Home to 60 per cent of the world’s population, APAC is an immense market for retail that has been experiencing unprecedented growth, fuelled by the region’s vast population, increasing urbanisation and the rapid rise of megacities, as well as consumers’ savviness in using advanced technology to access products and services. These trends have called for a new retail concept that is poised to revolutionise consumer experiences in APAC both online and in-store.

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