Diane Chen joins HML’s executive leadership team

Hong Kong Convention and Exhibition Centre (Management) Limited (HML) has appointed Diane Chen as the second deputy managing director, effective July 2, 2024.

HML is responsible for day-to-day management for the Hong Kong Convention and Exhibition Centre.

Chen will lead three divisions – marketing & sales, communications, human resources & administration, and will be responsible for developing and implementing business strategies to maximise venue utilisation and revenue, enhancing corporate branding and human resources development of HML.

Chen joined Shenyang New World EXPO during its pre-opening stage in 2012 and progressed through several senior management positions before being promoted to general manager in 2016.

As an active contributor to the event and venue management industries, she currently serves as a board member and vice chair of Asia Pacific Chapter of UFI – The Global Association of the Exhibition Industry, vice-chairman of Shenyang Exhibition Industry Association, and a board member of the European Chamber, Northeast Chapter.

Chen was also awarded the designation of Certified Venue Executive by the International Association of Venue Management in 2021, being the first venue industry professional in Mainland China to receive such prestigious certification.

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