Melbourne has been chosen as the host city for the International Congress of Psychology (ICP) 2028, the world’s largest gathering of psychologists from across the globe.
Held every four years, ICP 2028 will mark four decades since it has been held in Australasia and only for the second time in its 132-year history.
It is anticipated ICP 2028 will welcome 5,000 international delegates to attend a six-day programme held at the Melbourne Convention and Exhibition Centre. The event has been projected to deliver in excess of A$39.2 million of economic contribution to the local economy.
ICP 2028 will provide the chance for delegates to exchange knowledge and foster excellence in standards for education, training, research and the applications of psychology and apply it to local settings in support of the Victorian Mental Health Workforce Strategy.
The bid was led by Melbourne Convention Bureau (MCB) in partnership with Australian Psychological Society (APS) and with support from the Victorian Government.
MCB’s chief executive, Julia Swanson said securing this event was “two years in the making”, and with this win, Melbourne is recognised for its long tradition of scientific exchange and collaboration across many fields of psychology internationally.
To win the event, MCB leveraged a suite of virtual and digital assets to connect with ICP key decision-makers in presenting Melbourne’s bid. The bureau also collaborated with local partner, Harry the hirer, who invested in remote filming capabilities was crucial to the video production achievements.
