The Singapore Expo introduced a Peranakan Courtyard at the 2024 edition of Food & Hotel Asia – Food & Beverage (FHA-Food & Beverage 2024).
The Peranakan-themed pop-up experience, which ran from April 23-26, welcomed more than 1,700 visitors across the three days – and was a highlight of Singapore Expo’s festivalisation-as-a-service offering, delivering a event experience complete with live music, fun activities, and Peranakan cuisine.
Conceptualised with Expo Advantage Program partner, The Intan, the pop-up allowed visitors to enjoy the various antiques on exhibition and learn more about Peranakan history and culture.
This was also the first time visitors were able to get a taste of the Gula Melaka Gateway Nitro beer specially crafted by District Brewers, a local brewery, for the venue’s 25th Year Anniversary – a milestone that the venue is celebrating this year.
The Peranakan Courtyard follows the success of Beer Yard @ FHA-Food & Beverage in 2023, which saw over 1,000 delegates utilising the space for networking outside event halls.
Singapore Expo’s bespoke festivalisation-as-a-service offering allows event organisers to craft a dynamic environment beyond traditional meeting rooms and event halls, enhancing the vibrancy of events like FHA-Food & Beverage and enriching the overall visitor experience.
