Swiss International Air Lines (SWISS) has overhauled its longhaul Economy and Premium Economy Class experience.
The concept, dubbed “SWISS Senses”, promises a revamped longhaul air travel experience that encompasses, culinary delights, comfort upgrades, and a refreshed cabin ambience.
Passengers will now be greeted with a welcome aperitif, accompanied by traditional Swiss Sbrinz cheese, immediately after reaching cruising altitude, a nod to Swiss “apéro” culture. The main meal offerings have been revamped with new culinary creations, and the pre-landing meal is now served on a tray or in a reusable bento box.
On select flights, additional snacks will be offered between meals, and an expanded selection of snacks and beverages will be available throughout the flight. This includes a new Swiss red wine and classic Swiss soft drinks like Rivella. All Economy Class meals will be served on modern, reusable black tableware.
Beyond the culinary upgrades, SWISS is focusing on passenger comfort. New bedding, including soft pillows and blankets made entirely from recycled materials, will provide a more restful sleep. Enhanced headphones will offer a superior audio experience for enjoying inflight entertainment.
A key element of “SWISS Senses” is the introduction of a signature fragrance, Alpine Valley, developed in collaboration with Zurich-based Soeder. This aromatic scent, combining larch, citrus, and herbal notes, will be featured in the lavatories in soap, hand lotion, and facial spray form, bringing a touch of the Swiss Alps onboard.
The “SWISS Senses” concept extends beyond immediate service enhancements. SWISS is also investing in new seats and cabin interiors across its intercontinental fleet. This holistic approach promises a complete transformation of the longhaul travel experience, appealing to all senses.
“These new product and service highlights will tangibly enhance the air travel experience for our Economy Class and our Premium Economy Class guests,” said SWISS chief commercial officer Heike Birlenbach. “Taken together, they represent one of the biggest service investments in the history of our company. And they bring us a further step forward in providing our customers with a quality air travel experience that is hallmarked by both Swissness and a devotion to detail.”
