SWISS new Zurich-Seoul flights spark planners’ interest

Swiss International Air Lines (SWISS) will connect Switzerland with its fourth-largest Asian trading partner, South Korea, through thrice-weekly non-stop services between Zurich and Seoul from May 7 this year.

The move not only emphasises the importance of this route for business travel and facilitation between the two countries, it also strengthens SWISS’s presence both in the west and the east. The airline, which is part of the larger Lufthansa Group Airlines, earlier announced new intercontinental destinations like Washington, the US and Toronto, Canada.

The direct flights between Zurich and Seoul will be a boon for the business events industry

“By adding Seoul to its longhaul network, SWISS demonstrates its commitment to expanding its global reach,” Leo Tonidandel, general manager Korea, Lufthansa Group Airlines, told TTGmice.

The flights will be operated with an Airbus A340 equipped with First, Business, Premium Economy and Economy Class. The eastbound flight LX122 will leave Zurich at 13:40 on Tuesdays, Fridays and Sundays, landing in Seoul at 08.25 the following day. The westbound LX123 service will depart from Seoul on Mondays, Wednesdays, and Saturdays at 09.55, arriving in Zurich at 16.50.

Tonidandel shared that event planners were “keenly aware of the potential benefits this enhanced connectivity brings”.

“The prospects of direct flights have sparked enthusiasm for organising events, conferences, and business gatherings in both cities,” he added.

The airline offers customised group rates for incentive travel that are tailored to the specific needs and size of the group. Groups booked through the BookaGroup tool can benefit from cost savings and preferential rates, while a SWISS account manager will assist with all queries, subject to the size of the group.

Incentive travel planners can also work with SWISS to seat all delegates from the same group together, subject to availability, and to arrange for dedicated counters for group check-ins at the airport.

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