Malaysia Convention & Exhibition Bureau (MyCEB) has forged a strategic partnership with international travel agent, ACMAR Marketing Xiamen, a subsidiary of the ACMAR Group.
This collaboration was formalised with the signing of a Memorandum of Cooperation (MoC) between Azman Haji Tambi Chik, CEO of MyCEB, and Steven Tee, group managing director of ACMAR Group. The MoC signing took place during a three-day visit to the city.
MyCEB’s Azman Haji Tambi Chik; and ACMAR Group’s Steven Tee at the MoC signing
The MoC outlines a series of joint marketing activities aimed at capturing the attention of the Chinese market, sharing of market intelligence, facilitating knowledge exchange, and co-developing business leads and fostering collaboration opportunities for the private sector.
Both parties are committed to implementing innovative marketing strategies and fostering long-term partnerships to achieve their shared objectives. The collaborative efforts are expected to boost tourism and investment, and strengthen cultural exchange and bilateral relations between Malaysia and China.
“The collaboration bolsters both Malaysia and MyCEB’s presence in the promising Chinese market, specifically catering to the Xiamen business community. The MoC signed not only signifies national pride between two Malaysian entities, but also a significant step towards fostering bilateral cooperation and enhancing business events opportunities in the region,” enthused Azman.
ACMAR Group is known for their projects such as hotels, the Xiamen International Culture Building and more. Additionally, the Group also owns investment stakes in fixed assets such as commercial, residential, and other properties.
Apart from the MoC, MyCEB also engaged in discussions with the Xiamen International Conference & Exhibition Centre; chairman of Xiamen Welleast Smart City Technology; C&D Global Tourism Group; and president of Xiamen Tourism Association.
Changes to real estate policies in relation to continued hybrid work preferences, growing expectations of mental wellness among staff, and intensifying seriousness towards diversity, equity, and inclusion at work are leading to corporate travel policy changes, observes Akshay Kapoor, head of sales, Asia-Pacific at CWT.
In this episode of TTG Conversations: Five Questions, Kapoor details how companies are reacting to these work culture changes and staff expectations, what expenses are being incurred to support current work and travel needs, how TMCs can help in such adjustments, and more.
Noredah Othman, the newly-appointed CEO of Sabah Convention Bureau, is presently in the process of registering the bureau as a non-profit agency under the Ministry of Tourism, Culture & Environment Sabah.
The bureau’s primary objective is to promote Sabah as a premier destination for business events.
Sabah has established a convention bureau; Sabah International Convention Centre pictured
During an interview with TTGmice at the BE in Sabah event, Noredah shared that the state government has allocated a RM5 million (US$1 million) seed grant to cover setup, operational, and marketing costs. Her immediate priorities include the recruitment of staff, with the goal of becoming operational by March.
The BE in Sabah event, held from February 29 to March 1, 2024, is Sabah’s inaugural business events forum, jointly organised by the Sabah International Convention Centre and the Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS) Sabah Chapter.
In her opening speech at the forum, Christina Liew, the minister of tourism, culture & environment Sabah, described the establishment of the convention bureau as a “game-changer.” She emphasised that this move signifies a strategic approach to elevate Sabah as a premier business events destination in Malaysia and the Asia-Pacific region.
Liew explained: “With meticulous planning, innovative ideas, and a commitment to excellence, we can attract conferences, tradeshows, and corporate gatherings that will not only boost our economy but also enrich our cultural fabric.”
She added that business events serve as “catalysts for socio-economic growth”, as hosting conferences creates jobs, stimulates local businesses, and fosters knowledge exchange.
“The impact extends beyond tourism, influencing education, technology, and even policy-making,” Liew stated.
Some high profile business events that will be held in Sabah this year include 18th Asian Federation of Sports Medicine Congress cum 8th ISN International Sports Medicine & Sports Science Conference in April; 11th Sabah Oil, Gas & Energy Conference & Exhibition in June; The World Engineering Science & Technology Congress in September; and Conference of the ASEAN Federation of Engineering Organisations in October – November.
Sydney focuses on corporate groups from India and SE Asia; pictured
To alleviate cost pressures, Business Events Sydney (BESydney) has announced the availability of new funding for travel agents and meeting planners in India and South-east Asia.
Applications to the new Sydney Meetings Fund (SMF) are open for a limited time and can be used to cover/offset an event’s on-the-ground expenses in Sydney.
Sydney focuses on corporate groups from India and SE Asia; pictured
Designed for smaller (100 to 250 pax) corporate and incentive events, the funding support is accessible through BESydney’s website. Planners with events larger than 250 delegates can also contact BESydney directly via this site.
“Since the BESydney SMF opened, we have seen a number of event owners and organisers register and qualify for financial support for events in 2024. Sydney is the top market in Australia for India, and we look forward to welcoming corporate meetings and incentives from India and South-east Asia. From feedback received following our 2023 India fam to Sydney we know delegates love the natural beauty and wildlife in Sydney, as well as the adventure, sporting experiences and culinary offerings,” said BESydney’s executive general manager client engagement, Kristian Nicholls.
BESydney also offers planning tools, supplier connections and experts tips on the latest hot new experiences, hotels and attractions to surprise, delight and inspire delegates.
The enhanced AirAsia Corporate travel package comes in multiple attractive offerings for business travellers and corporations
AirAsia has upgraded its Corporate Travel programme, which now offers a wide range of exclusive benefits designed to elevate the travel experience for corporate clients for over 130 destinations across Asia.
Benefits include unlimited flight changes; ticket transferability; trip cancellations; a name change option at least 72 hours before departure; priority access to dedicated check-in counters; express boarding and baggage handling.
The enhanced AirAsia Corporate travel package comes in multiple attractive offerings for business travellers and corporations
Corporate travellers will also get an additional 7kg of cabin baggage allowance; 20kg of checked baggage allowance; and 20kg of sports equipment allowance. Rewards and status miles can also be earned through AirAsia’s loyalty programme, AirAsia Rewards.
In addition, corporate travellers will receive dedicated support through a specialised service team, ensuring prompt assistance for any travel-related queries or concerns.
Karen Chan, group chief commercial officer, AirAsia Aviation Group, said in a press release: “In response to the evolving needs of business travellers post-Covid-19, we have undertaken a comprehensive overhaul of our Corporate Travel programme to better serve our valued business clients and set a new standard in corporate travel experiences.
“With a focus on enhancing benefits such as exclusive fares and bolstering flexibility, our revamped AirAsia Corporate Program aims to provide unmatched flexibility, affordability, and VIP services tailored to the needs of our corporate clientele.”
Registration for the AirAsia Corporate Travel program is now open to legally registered organisations and Travel Management Companies with no upfront fees or enrolment charges. Existing users of the previous MyCorporate programme will seamlessly transition to the new AirAsia Corporate platform.
Event brief
Sands Expo & Convention Centre is constantly exploring how we can reimagine experiences, according to Ong Wee Min, vice president of sales and MICE, Marina Bay Sands (MBS), and the Crystal Dragon showcase is one such example.
“First conceptualised in July 2023 using event design methodology, we recognised the untapped potential of Expo Halls over the Lunar New Year period. This led to the creative transformation of Expo Halls A, B and C into a stunning showcase of delectable cuisine and show-stopping performances, setting the stage to usher in the Year of the Dragon,” he said.
Available until February 23, the Crystal Dragon showcase was booked for various internal and external events. Key events include Marina Bay Sands’ Lunar New Year Gala Dinner on February 2, and PropNex’s and AIA’s Lunar New Year festivities on February 15 and 22 respectively.
MBS’ Lunar New Year Gala Dinner served multiple purposes – first, it utilised the Expo Halls during a typically overlooked period; second, it showcased the transformative potential of these spaces; and third, it built closer ties with clients and partners.
The Crystal Dragon also redefines innovative event design, encouraging planners to explore unconventional spaces for their celebrations.
Event highlights
For Crystal Dragon, MBS sought to redefine event experiences, showcasing innovation and transformation in every detail.
The multipurpose venue was divided into multiple zones – a foyer, main dining area and dessert zone. Guests gathered in the foyer for canapés and cocktails before the start of the event and snapped candid photographs at the instant photo booth.
They then moved to the main dining area, which featured a long table winding through the hall, seating 88 guests in a dragon-inspired formation. Guests were entertained through the night by modern and traditional music and dance, including an aerial pianist.
After the last course, guests were invited to enter the Dessert Palace, where they could select their preferred sweet treats and network around cocktail tables.
The highlight of the event was the majestic 4.4-metre-long animatronic dragon that emerged from behind the stage suspended in the air, reminiscent of a dragon soaring through the air.
Crafted over three weeks with meticulous hand-carving and delicate painting, the dragon’s vibrant teal scales and golden horns befit a majestic mythical creature to welcome the Year of the Wood Dragon.
Transported in sections and assembled by a dedicated team, this spectacular sculpture underscored MBS’ dedication to creating unforgettable experiences at Sands Expo & Convention Centre.
Challenges
When the working team first pitched the idea of Crystal Dragon, there were concerns that the Expo Halls may lack the grandeur of other spaces such as the Sands Grand Ballroom.
However, the team pushed forward with the idea and brainstormed ways to elevate the Expo Halls through spectacular design and captivating programming.
One hurdle was the lack of kitchen facilities at the Expo Halls as MBS’ cooking areas are located on the meeting room floors. Leveraging its strengths from the newly-launched offsite catering services, MBS ensured the culinary experience remained exceptional.
The Dessert Palace, a pivotal element of the event, demanded extensive effort. Over six hours were dedicated to assembling desserts on the day of the Lunar New Year gala dinner, followed by another six hours for the setup, where the team delivered a visually stunning and delectable experience.
Event Crystal Dragon Lunar New Year Gala Dinner Organiser Marina Bay Sands Venue Sands Expo & Convention Centre Halls A, B and C Date February 2, 2024 No. of attendees More than 700 sales clients and partners
Event planners have the opportunity to savour this cuisine in new settings; Luna Park pictured
Laissez-faire Catering, a corporate catering supplier with more than 30 years of experience in Sydney, has broadened its portfolio by signing three new contracts.
In all, it can now offer event organisers access to over 30 unique venues in Syndey.
Event planners have the opportunity to savour this cuisine in new settings; Luna Park pictured
The culinary team join a panel of suppliers for Luna Park Sydney’s new ‘Big Top’ venue and immersive experience; and will be the food caterers at Machine Hall, a brand new 1,000m2 space where industrial aesthetics meet heritage in the Sydney CBD.
Laissez-faire Catering has also been named the exclusive in-house management partner for Urban Winery Sydney, where food will be crafted to complement wines by acclaimed winemaker Alex Retief.
Sara Flaskbard, general Manager at Laissez-faire Catering, acknowledged these important new relationships.
She stated: “Our values are deeply rooted in sustainability and ethical food practices, exemplified by our strong foundation of working closely with local producers and suppliers in NSW. As we embark on this expansion journey, we remain dedicated to bringing sustainability, community engagement, and the five-star restaurant experience to events, showcasing creative culinary excellence at both our existing and new venues.”
Sands Resorts Macao has introduced airport check-in services and direct bus transfers to Hong Kong International Airport
Sands Resorts Macao has introduced Hong Kong International Airport (HKIA) check-in and direct bus transfer service, the first integrated resort to offer such services.
The new bus service – part of Phase 1 of expanded transportation offerings – will depart from The Venetian Macao to the Hong Kong-Zhuhai-Macao Bridge port, providing a convenient link to HKIA.
Sands Resorts Macao has introduced airport check-in services and direct bus transfers to Hong Kong International Airport
Guests can now enjoy the convenience of checking in for their flights directly from the integrated resort, saving valuable time while enjoying a seamless journey to HKIA. This initiative will also support Macao Government Tourism Office’s visitor number goals for 2024 and beyond.
To help position Macau as a premier international business events destination, Stephanie Tanpure, vice president of sales at Sands China, emphasised the critical role of this initiative in addressing accessibility limitations within the business events segment.
“The introduction of airport check-in and direct bus transfers is a critical component of our response to calls to enhance the accessibility of Macau as a destination. We are committed to ensuring that every guest’s journey with us is as easy and convenient as possible,” she said.
Noredah Othman has been appointed CEO of the Sabah Convention Bureau.
The industry veteran has 33 years of experience under her belt, and was previously the CEO of Sabah Tourism Board.
Noredah is well-versed in the business events industry, having attended SITE European University in 1998. She has also played a significant role in Sabah Tourism Board’s membership with ICCA.
During her tenure as CEO of Sabah Tourism Board from 2019 to 2023, she actively participated in numerous tradeshows related to business events. Post-lockdown, while heading the Sabah Tourism Board, she actively promoted Sabah for business events at IBTM Barcelona and IMEX Frankfurt.
Okinawa is pulling out all the stops to be a responsible destination for meetings and events with programmes that celebrate its heritage and natural environment
Okinawa is pulling out all the stops to be a responsible destination for meetings and events with programmes that celebrate its heritage and natural environment
From beach cleaning to coral planting programmes, Okinawa offers a host of sustainable initiatives that business events visitors can participate in to maximise positive environmental impact.
The prefecture is stepping up its green efforts as it aims to become the next responsible destination for meetings. Okinawa Prefectural Government and the Okinawa Convention & Visitors Bureau (OCVB) are working with events-related businesses to promote initiatives that not only celebrate the prefecture’s natural beauty and unique heritage, but also meet with the United Nations’ Sustainable Development Goals (SDGs).
The government has developed the Okinawa MICE Sustainability Guidelines in 2022 (available only in Japanese) to support the sustainability efforts of Okinawa event organisers, operators and suppliers.
Meanwhile, venues and hotels are accelerating efforts to minimise environmental damage, as well as promote local Okinawan culture, and educate visitors about the prefecture’s flora and fauna.
Here are some ideas to start with:
Bagasse Upcycle’s Kariyushi shirts are made from sugarcane pulp as part of waste reduction efforts
Do your part and contribute to cleaning Okinawa’s beaches with Project Manatii
Learn about Okinawa’s coral ecosystem through educational lectures and diving trips
Experience the flora and fauna of UNESCO World Heritage Yanbaru by EV bus
Discover the sanshin, a three-stringed instrument with a snake skin body unique to Okinawa
A local village-led Honey & Coral Project where farmers prevent red soil erosion and promote beekeeping
Bagasse Upcycle
Want to give visitors a quintessentially Okinawan experience? An option is Kariyushi shirts, the Okinawan version of the Hawaiian aloha shirt, which feature designs inspired by the prefecture’s traditional dyed and woven fabric, culture and nature.
Bagasse Upcycle is a start-up that provides rentals of these shirts. Its Kariyushi shirts are made from bagasse, known as sugarcane pulp, a by-product of sugarcane production. Sugarcane is the main agricultural crop of Okinawa.
Bagasse itself contributes to waste if not used properly and by upcycling them into shirts, the company is reducing clothing waste. Even when the shirts wear out, they are carbonised and returned to the sugarcane fields as a soil enhancer.
Project Manatii
Event attendees can do their part to help clean up Okinawa’s beaches with Project Manatii. The programme has received positive reviews from participants, largely due to the opportunity to learn from local residents. Group activities also made it easier for participants to interact with one another.
Lagoon
Take a deep dive into the turquoise blue waters surrounding Okinawa and learn about its coral ecosystems. Lagoon offers customised packages that include coral reef lectures and conservation activities in line with the SDGs. Other activities include the cultivation of coral seedlings and diving trips to transplant them.
It also works with local fishing cooperatives, environmental experts, and research organisations.
JAL JTA Sales
Experience rich nature within the forests of Yanbaru, a UNESCO Natural World Heritage Site, via a guided tour in a low impact way — by electric bus. Yanbaru is home to indigenous species such as the Okinawa rail, a flightless bird, and Ishikawa’s frog.
Tours operate under the standards of the Global Sustainable Tourism Council. Travel speeds are kept below 20km/h and a limited number of participants are allowed so as to protect the environment.
DMC Okinawa
This destination management company organises team building events and activities including two sustainability programmes.
Making Okinawan Music is a team building programme where participants learn to create harmony using Okinawan musical instruments, such as the sanshin. The aim is to promote local culture and heritage and thus preserve it, in line with the UN’s SDGs. A portion of the fees paid goes towards the restoration of Okinawa’s iconic Shuri Castle.
The other is a tree-planting programme on Ishigaki Island, which helps to protect and develop the island’s coral reefs.
Hyatt Regency Seragaki Island, Okinawa
Join two uniquely Okinawan projects at the exclusive Hyatt Regency located on the private Seragaki island.
The first, a Honey & Coral Project led by the local Onna Village, sees farmers working to prevent red soil erosion by planting crops around farmland and promoting beekeeping. Sweets made with the honey harvested in the village are on sale at the hotel’s restaurants or market. Offer varies depending on harvest season.
Another, the Clownfish Nurturing Project, under supervision of the Okinawa Institute of Science and Technology (OIST), seeks to create a sustainable tourism system and protect the clownfish population around Seragaki Island. Snorkeling tours to learn more about this project are also available.
A polished urban retreat designed for business travellers, Hyatt Regency Kuala Lumpur at KL Midtown combines thoughtful design, seamless service, and exceptional facilities.
The five-star property excels in backing its expansive facilities with seamless service and personalised attention, setting the benchmark for luxury in Bangkok.
