Malaysia Convention & Exhibition Bureau (MyCEB) has forged a strategic partnership with international travel agent, ACMAR Marketing Xiamen, a subsidiary of the ACMAR Group.
This collaboration was formalised with the signing of a Memorandum of Cooperation (MoC) between Azman Haji Tambi Chik, CEO of MyCEB, and Steven Tee, group managing director of ACMAR Group. The MoC signing took place during a three-day visit to the city.
The MoC outlines a series of joint marketing activities aimed at capturing the attention of the Chinese market, sharing of market intelligence, facilitating knowledge exchange, and co-developing business leads and fostering collaboration opportunities for the private sector.
Both parties are committed to implementing innovative marketing strategies and fostering long-term partnerships to achieve their shared objectives. The collaborative efforts are expected to boost tourism and investment, and strengthen cultural exchange and bilateral relations between Malaysia and China.
“The collaboration bolsters both Malaysia and MyCEB’s presence in the promising Chinese market, specifically catering to the Xiamen business community. The MoC signed not only signifies national pride between two Malaysian entities, but also a significant step towards fostering bilateral cooperation and enhancing business events opportunities in the region,” enthused Azman.
ACMAR Group is known for their projects such as hotels, the Xiamen International Culture Building and more. Additionally, the Group also owns investment stakes in fixed assets such as commercial, residential, and other properties.
Apart from the MoC, MyCEB also engaged in discussions with the Xiamen International Conference & Exhibition Centre; chairman of Xiamen Welleast Smart City Technology; C&D Global Tourism Group; and president of Xiamen Tourism Association.
