Adelaide Venue Management doubles down on sustainability commitment

May 15, 2024

Martin_Radcliffe_CEO_(right)_and_Julian_Marchant_Planning_&_Project_Manager_(left)_-_Adelaide_Venue_Management_640 — From left: AVM’s Martin Radcliffe and Julian Marchant outlines AVM’s targets and actions with The Green Print

Adelaide Venue Management (AVM), operators of Adelaide Convention Centre, Adelaide Entertainment Centre and Coopers Stadium, has unveiled its inaugural Environmental Social Governance (ESG) strategy, The Green Print – a plan that underlines AVM’s commitment as a force for good in the events and venue management industry.

The four-year plan (2024 –2027) maps AVM’s path to a more sustainable future, minimising the organisation’s environmental footprint and maximising its positive impact on communities. The Green Print builds upon AVM’s commitment to delivering responsible events, with initiatives closely aligned to State and Federal sustainability targets, and the United Nations Sustainable Development Goals.

From left: AVM’s Martin Radcliffe and Julian Marchant outlines AVM’s targets and actions with The Green Print

Key focus areas of The Green Print include:

Going green: exploring new methods to reduce energy use, lowering greenhouse gas emissions, and eliminating and avoiding waste. As part of The Green Print, AVM will work to divert 95 per cent of waste from landfill, transition to 100 per cent LED lighting, and increase on-site renewable electricity generation across its venues.

Sustainable sourcing: continuing to support South Australian suppliers to ensure the benefit of AVM’s operations extend to support local businesses. The Green Print commits to maintaining at least 97 per cent South Australian-based suppliers, with representation of all the state’s renowned F&B production regions.

Community education and engagement: collaborating to build awareness, motivate change and improve collective outcomes. This focus area extends to social sustainability, fostering deeper relationships with First Nations suppliers and local not-for-profit organisations.

Adapting to a changing climate: developing resilience to navigate climate change, guided by EarthCheck standards, exploring sustainable food production capabilities, and supporting biodiversity/ecosystem services growth in South Australia.

Good governance: regular and transparent communication of AVM’s ESG contributions to highlight impacts to the business, including publication of an Annual ESG Report, highlighting progress against key targets,

Julian Marchant, AVM’s first dedicated ESG Planning and project manager, said: “At AVM, we recognise the important role we play in creating awareness, educating and promoting solutions to some of the world’s most pressing issues, from climate change to waste avoidance, accessibility and First Nations reconciliation.

“The Green Print outlines AVM’s targets and actions relating to these themes, and is designed to maximise our positive impact and help create lasting legacies for our clients and the broader community. The plan is ambitious in its targets, but we remain fully committed to inspiring and driving positive environmental and social change.”

Japan Convention Bureau appoints new executive director

By TTGmice

May 15, 2024

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Mariko Tatsumi has been appointed as the new executive director of the Japan Convention Bureau (JCB), a division of Japan National Tourism Organization (JNTO).

Tatsumi brings with her over 20 years of experience working in both the leisure travel and business events industry.

She was previously the executive director at JNTO’s Frankfurt and Sydney offices. Prior to that, Tatsumi was a MICE specialist at Japan Tourism Agency, where she helped launch Japan’s business events marketing strategy. As a MICE specialist, Tatsumi was also in charge of conducting MICE branding campaigns for JCB.

EIC announces ambitious Futures Landscape Project

By Rachel AJ Lee

May 15, 2024

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IMG_8987_EIC-Futures-Landscapes-Project-640 — From left: PCMA’s Sherrif Karamat; ICCA’s Senthil Gopinath; EIC’s Ana María Viscasillas and Amy Calvert

The Events Industry Council (EIC) unveiled its Futures Landscape Project at a press conference at IMEX Frankfurt today (May 15), a comprehensive initiative aimed at understanding and influencing the critical trends shaping the business events sector.

The project, a year-long collaborative initiative, aims to equip industry leaders with the tools and knowledge needed to anticipate and influence future trends, ensuring that the industry can continue to thrive in an ever-changing global landscape.

From left: PCMA’s Sherrif Karamat; ICCA’s Senthil Gopinath; EIC’s Ana María Viscasillas and Amy Calvert. Photo: Rachel AJ Lee

Ana María Viscasillas, board chair of EIC and past vice president for COCAL (Confederation of Latin American Associations of Congress Organisers), detailed the project’s scope: “This project is a combination of efforts from our members and partners, focusing on critical issues and trends that impact our industry. Our goal is to influence these trends positively, and prepare our industry for future challenges.”

The project will involve a series of consultations with EIC members and partners, leading to the development of a comprehensive survey designed to gather broad input from stakeholders. It will also draw on the collective insights and expertise of more than 50 association and corporate members, and hundreds of volunteers worldwide. This data will inform the final report, set to be released by end 2024 which will offer a roadmap for the industry to navigate future trends proactively.

Amy Calvert, president and CEO of EIC, also highlighted the industry’s resilience and recovery post-2019 and 2020. She noted the significant progress reflected in EIC’s latest barometer report and emphasised the catalytic impact of business events in driving industry-wide changes.

She noted: “The power of business events lies in their ability to foster innovation, collaboration, and economic growth. The Futures Landscape Project is a testament to our commitment to preparing our industry for the future, fostering sustainable practices, and driving positive change.”

Sherrif Karamat, president and CEO of the Professional Convention Management Association (PCMA) and EIC’s immediate past chair, further highlighted the economic significance of the business events industry, which would rank as the 13th largest country by GDP.

“Our industry’s economic impact is immense, but our responsibility extends beyond economic contributions to include social and environmental stewardship. We are committed to achieving the highest standards of sustainability and advocating for our industry’s positive societal impact,” he added.

Senthil Gopinath, ICCA’s CEO and EIC’s chair-elect, pointed out: “EIC’s initiatives, like the economic impact study and climate resiliency work, provide invaluable data and insights. These efforts are essential for advocating the importance of our industry globally, and ensuring that we continue to make a positive impact.”

Sustainability leaders to convene in Barcelona for inaugural conference

By Rachel AJ Lee

May 15, 2024

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Convene 4 Climate, the global business events industry’s inaugural sustainability conference will be held from October 2-3, 2024, in Barcelona, spearheaded by PCMA (Professional Convention Management Association) and the Strategic Alliance of National Convention Bureaux (SANCBE).

Sherrif Karamat, PCMA’s president and CEO, elaborated during a press conference on May 14 at IMEX Frankfurt: “The audience will be intentionally curated, and we’re looking at a maximum of 120 people. (Attendees) will be those who are leading sustainable business practices within their organisations. Some of them will be from the business events industry, but we also want academia, and people from (the travel) supply chain, such as airlines and car companies. At some point, we’ll also want (to involve the) government.”

From left: PCMA’s Sherrif Karamat and German Convention Bureau’s Matthias Schultze. Photo: Rachel AJ Lee

When asked why Convene 4 Climate was limited to a maximum of 120 people, Karamat stated: “We could have more, but we feel that 90 to 120 people would suffice. We want the event to be meaningful and intentional.”

The venue for Convene 4 Climate, NTT DATA’s corporate headquarters in Barcelona, was also deliberately chosen, having been recognised as the most sustainable office in Europe – its LEED certification score was 91 – for its environmentally-friendly design.

Recognition was awarded after evaluating the environmental impact of the design and construction and identifying that NTT DATA achieved energy savings of 37.3 per cent, 46 per cent water savings, recycling of 82 per cent of construction waste, and sustainable materials have been used, and prioritising the installation of those with high recycled content.

As to how the event will be structured, Matthias Schultze, managing director, German Convention Bureau, and also the co-chair of SANCBE, revealed that content for Convene 4 Climate will revolve around two mega trends in the business events industry: sustainability and digitalisation.

He pointed out that the meeting will not be about just “listening to smart ideas”, and will instead explore initiatives and learning points from companies around the world how they use technology to solve problems, in this case, sustainability.

“The conference is not about creating another guideline or initiative, but being a platform that brings these good initiatives together. We don’t want to have different solutions in Europe. Instead we want to align our activities, talk about the same standards, have the same vision and idea, and have a shared set of measurements.

“The target is to produce tangible content, create milestones, and build a roadmap that will lead us to a more sustainable future with the help of technology,” added Schultze.

Though the conference is held in Barcelona, Karamat also called upon other international destinations to be part of the effort to tackle sustainability challenges in the business events industry.

He concluded: “Sustainability cannot be done in isolation. Sustainability is not a challenge for one organisation, it is a global problem that’s we face. And we all have to be a part of the solution.”

Penang could max out event capacity in two years: CVB chief

By Karen Yue

May 15, 2024

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The Malaysian state of Penang has been adding event facilities, with its latest large-scale venue – Penang Waterfront Convention Centre (PWCC) – set to open in April 2025, but its CVB chief said space for business events could run out in the next two years, as a result of strong growth in demand among regional and international organisers.

Speaking to TTGmice at IMEX Frankfurt on May 14, Ashwin Gunasekeran, CEO of Penang Convention & Exhibition Bureau (PCEB), said the destination’s business events industry has been doing very well, buoyed by improvements in air connectivity; intense destination marketing, particularly in luring technology-focused exhibitions; and greater value-for-money proposition due to the weak Malaysian ringgit against currencies of important client markets like Europe.

Penang Convention & Exhibition Bureau leads local partners to IMEX Frankfurt 2024

Referencing PCEB’s presence at IMEX Frankfurt 2024 this week, Gunasekeran said: “The European (meetings and events) market has been strong for Penang even before the pandemic, and now demand is lifted by the currency exchange, which favours Europeans. Business requests are much higher than before.”

Encouraged by the soon-to-come PWCC, which will boast a pillarless exhibition hall offering 7,060m² of net lettable area, PCEB is pursuing more exhibitions, particularly those related to technology.

Gunasekeran said there are many event requests for the PWCC, with expressions of interest emerging from Asia-Pacific, Europe and the UK.

“Interest from outside of Asia forms the majority, as Penang houses more than 400 multinational firms. With Penang seen as the Silicon Valley of the East, the destination also naturally attracts more international tech event organisers,” he added.

Underscoring PCEB’s determination to grow its exhibitions potential, the bureau has joined UFI, the Global Association of the Exhibition Industry as a member.

At present, Penang’s two purpose-built convention and exhibiton venues – Setia SPICE and the PICCA Convention Centre @ Butterworth Arena – along with meeting facilities offered by the many international-class hotels are able to meet events demand.

The recent scale-up of global air connections into the state has also attracted event organisers. New flights from China, Hong Kong, Bangkok, Indonesia, and Qatar materialised in 2023, while Flydubai’s daily Dubai-Penang service had just commenced in February.

“All our venues are doing so well, and based on the pace of growth now, I feel that they may not have capacity for more events in two years’ time,” he remarked.

However, he was not perturbed and said every meetings city would hit its capacity ceiling one day; the solution was to have a plan for continued infrastructure development.

He believes Penang’s hotel developments can support high demand for venues.

“Penang will welcome many more new hotels in the coming years. Marriott International has a lot of properties in Penang, and the five-star Penang Marriott Hotel is the latest to open (in February this year). Within short months, this hotel has secured many association meetings. Marriott International also announced this month a new Westin for Penang, opening in 2026,” said Gunasekeran.

Penang Marriott Hotel offers 10 function rooms with 904m² of space. The Westin Hotel, Penang will also cater to meetings, with venues including a grand ballroom.

ICCA sharpens education outfit to lift meetings industry’s capability

By Karen Yue

May 15, 2024

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Close on the heels of the conclusion of ICCA’s first Association Impacts Masterclass, hosted by Business Events Sarawak (BESarawak), the global association for meetings sector stakeholders has unveiled more masterclasses that will take off this year, focusing on AI empowerment and regenerative event management as well as event impacts once more.

The extended Association Impacts Masterclass, a two-day programme co-created with Meet4Impact and GainingEdge, is designed to amplify associations’ societal impact and boost destinations’ global and local influence. The first edition resulted in 19 certified associations, according to Amelia Roziman, CEO of BESarawak.

ICCA presents its latest collection of education programmes with course partners at IMEX Frankfurt 2024

Convention bureaus are invited to step forward as hosts of future editions of the Association Impacts Masterclass.

Gary Grimmer, executive chairman of GainingEdge, said the course would allow associations, “whose work has always had an enormous impact on society”, to be even more purposeful and “achieve even greater impacts” strategically. At the same time, CVBs could use the Association Impacts Masterclass as a way to build a relationship with forward-thinking overseas associations they wish to bring to their destination.

Meanwhile, the ICCA Masterclass AI-Empowered Event Professionals is developed in collaboration with Gevme and Dahlia+Agency to show participants the way to enhancing efficiency, improving attendee engagement, and ensuring event success with the integration of AI into events. It will be conducted through five online modules and one in-person capstone competition, across 10 contact hours. Up to 30 participants will be accepted for each run.

Execution details for the first course are still being worked on, said Veemal Gunadin, founder and CEO of Gevme. He told TTGmice that pricing and course dates have yet to be determined, although the plan is for participants to “graduate in time for the ICCA Congress 2024 in October”.

The third ICCA Masterclass is on Regenerative Event Management, developed in collaboration with the Global Destination Sustainability Movement. This is designed to equip event professionals with the skills to host and organise events that minimise environmental impact and actively contribute to environmental and societal regeneration. The course stretches over two to five days and covers five modules that feature interactive onsite learning and post-course work.

Further to these new masterclasses, ICCA also announced at IMEX Frankfurt enhancements to its ICCASkills certification programmes. Online classes have been transitioned to self-paced formats, vastly improving global accessibility and attendee convenience. Additionally, in-person classes will be expanded, with the establishment of training hubs in Beijing and Luxembourg that will conduct multiple sessions throughout the year.

These training hubs join New Zealand, which will host an executive-level class this September.

ICCA’s education portfolio also comprises the new ICCAUni, launched recently to foster collaboration between academia and the events industry, with the ultimate aim to cultivate and attract new talent into the meetings and events industry.

Singapore unveils fresh initiatives for a more sustainable, impactful events industry

By TTGmice

May 15, 2024

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Paving the way for a greener and more sustainable future for business events, the Singapore Tourism Board (STB) has launched its legacy toolkit, a Singapore MICE Industry Carbon and Waste Baselining study, and announced its ambition for carbon neutral participation at international tradeshows.

These were unveiled at IMEX Frankfurt this week, where STB has committed for the first time to holding itself accountable to carbon neutral standards.

STB’s new legacy toolkit helps event planners to better understand and materialise positive impact goals

The legacy toolkit, designed to assist stakeholders in understanding legacy and impact, and in creating their own, contains a clear framework titled, FIRM – Frame, Ideate, Realise, and Measure.

Specifically, the toolkit encourages planners to Frame their vision, Ideate their initiatives, Realise action plans and Measure impact. It also contains case studies to inspire legacy possibilities in Singapore. The legacy planning process aims to foster greater engagement between event organisers, venues, local communities and stakeholders. This includes working with established community organisations and institutions that serve as local points of contact to provide support and resources.

The National Volunteer and Philanthropy Centre is a prime example of such an institution in Singapore, providing valuable networks and expertise to build an inclusive and caring society.

Taking its commitment to responsible business events further, where carbon and waste are reduced and managed, Singapore has commenced a national MICE Industry Carbon and Waste Baseline exercise in 2023 to study the business industry’s environmental impact, thus meeting one of the targets outlined in the MICE Sustainability Roadmap announced by STB in 2022.

Through this study, an aggregated baseline of sustainability data points was established, focusing on energy, water and waste. These metrics can be consistently measured and are aligned with the global Net Zero Carbon Events Methodology. The findings revealed that the average business event venue-related carbon emissions per attendee stand at 14.13kgCO2; and a large proportion, 94 per cent of business event venue-related emissions, comes from energy.

Collected data will assist STB and the industry to track carbon emissions baselines regularly, and insights gained will be instrumental in driving waste reduction and decarbonisation strategies for positive environmental outcomes.

STB will also adopt a pioneering role in understanding carbon emissions when participating in international tradeshows for the business events sector. Its first move is with IMEX Frankfurt 2024, and will continue through other key international tradeshows from 2024, namely IMEX America and IBTM World.

For IMEX Frankfurt 2024, STB worked towards carbon neutrality by choosing direct flights instead of connecting flights, staying in with good sustainability practices/sustainability certifications, working with suppliers with good sustainability practices and supply chain decarbonisation process, reusing materials for the construction of the Singapore pavilion, and prioritising public transport or foot commute to the show hall.

All 34 Singapore pavilion partners were also briefed on sustainable best practices and have committed to minimising their carbon footprint while at the tradeshow.

Commenting on these initiatives, Yap Chin Siang, STB’s deputy chief executive, said: “Since the launch of the MICE Sustainability Roadmap in 2022, the Singapore Tourism Board has remained steadfast in our commitment to fostering a more sustainable and impactful MICE industry. We are pleased to share that the initiatives we unveil today will not only steer the MICE industry towards a more sustainable future, but also provide tangible ways in which event organisers and planners can make meaningful, lasting impact in Singapore. We will continue to collaborate with stakeholders and uphold our ambition to be the World’s Best MICE City.”

IMEX Frankfurt 2024 learning programme shows the events sector how to make a more positive impact

By TTGmice

May 15, 2024

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IMEX Frankfurt 2024 attendees — Over 150 learning sessions as part of the programme at IMEX Frankfurt 2024. Attendees can pick and mix from seven tracks

Brought to you by IMEX Frankfurt

Over 150 learning sessions as part of the programme at IMEX Frankfurt 2024. Attendees can pick and mix from seven tracks

“Impact is the opportunity to make a difference in what’s often a complicated world. The ripple effect of impact can be far-reaching, with results seen immediately or the seeds sown for the future”, according to Tahira Endean, IMEX’s Head of Programming. She outlines why event professionals should embed impact into their professional and personal lives.

It is IMEX’s Talking Point and a topic that resonates throughout the education programme at IMEX Frankfurt 2024 from May 14 to 16.

The programme of professional and personal development – now live – is a comprehensive range of more than 150 learning sessions reflecting the way people now live and work.

Attendees can pick and mix from seven tracks, including a new track, Impact, to suit their skill requirements. Tangible, practical takeaways are front and centre to encourage attendees to immediately apply what they’ve learned in their business meetings the same day.

Highlights from the seven learning tracks:

Business Practices – Managing tight budgets today – According to Global DMC Partners’ latest Pulse Survey, higher costs are the number one challenge for planners. A panel of event professionals will explain the art of budget optimisation when attendance is unpredictable, costs remain high, and lead times are shrinking.

Event Marketing – sessions on this topic cover the use of AI to analyse and identify trends as well as exploring event strategies through the eyes of marketing leaders. The aim is to understand how they’re merging technology and content creation, building partnerships, prioritising sustainability and engaging audiences while crafting creative experiences.

Experience Design – Are cities and destinations catalysts for social impact in the meetings industry? – this will highlight how European destinations support meeting planners in creating legacy and look at the role played by cities and destinations in driving social change.

Impact – Wonder Walks – a new format for 2024 – is where creative director Robert Dunsmore will shed fresh light on the show with a guided tour themed around biophilia – the positive impacts of spending time in and aligning with nature. He’ll seek out nature-inspired activations and booth designs that planners can weave into their own events.

Technology & Innovation – Untangling event technology to power the next generation of events – A panel explains how technology can be used to problem-solve and showcases some of the latest ideas set to revolutionise the meetings industry.

Trends & research – Incentive Travel Index by the Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE); AMEX GBT’s Event Marketing Trends report; ExpoPlatform’s Event Tech Forecast and MPI’s latest Meetings Outlook are just some of the industry’s hottest research reports to look out for.

Well-being – Tough Talks – a new format for this year – comprises focused discussions with speakers who are unafraid to tackle challenging topics. These are safe spaces for open and honest conversations about grief and male suicide, anxiety and the impact of peri and menopause.

The education programme at IMEX Frankfurt, May 14 to 16, is now live and open to all for free. A majority of the sessions are accredited by CMP, CSEP and ICCA Skills. Check out the comprehensive range of more than 150 learning sessions reflecting the way people now live and work or see the highlights.

IMEX Frankfurt 2024 takes place at Messe Frankfurt from May 14 to 16,  2024 – register for IMEX Frankfurt now. 

ICCA releases country and city rankings for 2023

By TTGmice

May 14, 2024

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Japan, South Korea, and Australia have taken the top three spots for the number of meetings per country/territory in Asia-Pacific, according to the ICCA Rankings Report for 2023.

Japan handled 363 meetings in 2023, followed by South Korea at 252, and Australia at 219. Rounding off the top 10 Asia-Pacific list, in order from fourth to 10th, are China, Singapore, Thailand, India, Taipei, Malaysia, and Indonesia.

ICCA’s research team reviewed all the meetings submitted by its members, resulting in a report that includes more than 10,000 meetings that took place in calendar year 2023

This year’s report stands out for the increased continental diversity in the Top 20 country rank as, besides European, Asian and North American countries, Latin America and Oceania were also represented compared to 2022. The US topped the global list with 690 meetings, while Italy and Spain were in second and third place with 553 and 505 meetings respectively.

Additionally, the findings included the addition of an Asian destination into the year’s top 10 spots (Japan), demonstrating the region’s positive development in adapting to such a competitive environment.

Overall, Europe led in the number of meetings hosted at 5,735, followed by Asia at 2,041 and North America at 1,873. Africa and the Middle East showed growth post-pandemic compared to 2019 levels, while other regions experienced declines.

Europe also consistently accounting for a significant portion of total participants, with Asia and North America showing resilient participation rates.

Meanwhile, secondary cities such as Daegu in South Korea, and Chiang Mai in Thailand, have also emerged as attractive meeting destinations, while established top cities continued to perform strongly.

Other key global findings revealed that meetings with 50 to 149 participants were the most common, as the pandemic has led to a shift towards smaller, more focused events.

Medical Sciences, Technology, and Science were the top contributors to the thematic landscape, accounting for over 22 per cent of all meetings combined. Fields such as Agriculture and Library & Information led in recovery rates post-pandemic, while STEM fields and Humanities and Social Sciences showed moderate recovery rates.

The average registration fee per delegate and total expenditures per delegate increased modestly from 2014 to 2023, with a sharp increase in 2020 due to the pandemic.

The full report can be found on ICCA’s website.

ICCA and UN Tourism forge alliance to boost global economic impact of business events industry

By TTGmice

May 13, 2024

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ICCA_x_UN_image00001_640 — From left: ICCA's Senthil Gopinath and UN Tourism’s Zurab Pololikashvili at the signing ceremony

In a significant move aimed at bolstering the global prominence and economic significance of the business events sector, the International Congress and Convention Association (ICCA) and the United Nations World Tourism Organization (UN Tourism) have formalised a strategic partnership.

This landmark agreement designates ICCA as the official UN Tourism partner for business events across all UN Tourism platforms and initiatives, underlining the pivotal role of business events in driving socio-economic progress worldwide.

From left: ICCA’s Senthil Gopinath and UN Tourism’s Zurab Pololikashvili at the signing ceremony

Recognising the profound influence and transformative potential of the business events industry, this collaboration positions it as a catalyst for economic growth and legacy initiatives on a global scale.

ICCA, which has long championed the integration of business events into broader economic and social development strategies, views this partnership as a crucial step towards harnessing the industry’s full potential.

Expressing his enthusiasm for the collaboration, ICCA CEO Senthil Gopinath emphasised its significance for the international meetings and events industry, highlighting the interconnectedness of business events and tourism. Gopinath underscored the wealth of opportunities that this partnership would unlock, including shared initiatives and enhanced access to professional networks.

UN Tourism’s secretary-general Zurab Pololikashvili echoed Gopinath’s sentiments, stressing the growing economic importance of business events within the tourism sector. Pololikashvili noted the longstanding collaboration between ICCA and UN Tourism, citing joint publications and initiatives aimed at advancing the meetings industry. With the formalisation of this partnership, both organisations are poised to shape a more sustainable and resilient future for the business tourism sector.

Amid global uncertainty, ICCA’s designation as UN Tourism’s preferred partner for promoting international meetings reaffirms the belief in the transformative power of cross-border collaboration.

Both ICCA and UN Tourism extend invitations to industry stakeholders, governmental bodies, and the global community to join them in this endeavour, envisioning a future where business, leisure, and education converge to foster opportunity, harmony, and hope.

Adelaide Venue Management doubles down on sustainability commitment

Japan Convention Bureau appoints new executive director

EIC announces ambitious Futures Landscape Project

Sustainability leaders to convene in Barcelona for inaugural conference

Penang could max out event capacity in two years: CVB chief

ICCA sharpens education outfit to lift meetings industry’s capability

Singapore unveils fresh initiatives for a more sustainable, impactful events industry

IMEX Frankfurt 2024 learning programme shows the events sector how to make a more positive impact

ICCA releases country and city rankings for 2023

ICCA and UN Tourism forge alliance to boost global economic impact of business events industry

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