Asia/Singapore Tuesday, 28th April 2026
Page 198

Caption by Hyatt Zhongshan Park Shanghai opens

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Premium Room

Hyatt Hotels has opened the Caption by Hyatt Zhongshan Park Shanghai, marking the introduction of Hyatt’s new lifestyle brand in the Asia-Pacific region.

The 254 key property offers business travellers the latest technological features such as digital keys, free Wi-Fi, personalised lighting system, Bluetooth media hub, and HD TV with streaming capability.

Premium Room

Taole Central, located on the second floor, functions as all-day venue for small business meetings, or for travellers needing a space to work out from. Taole Central also features a selection of locally inspired F&B options, afternoon desserts and pastries, and a grab-and-go market with 24-hour accessibility.

A series of authentic Shanghai experiences such as comedy talk shows and handcraft workshops will also be hosted here to help foster connections, share cultural insights, and enrich personal experiences.

There is also a 24-hour Fitness Centre on-site.

Eco-friendly initiatives within the hotel include measures such as digitalised keys, waste reduction by introducing self-activated food options, installation water dispensers on each guestroom floor, and the use of biodegradable packaging for laundry and shopping bags.

Tourism Malaysia presents strategic roadmap for Visit Malaysia 2026

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Malaysia will embark on a tourism marketing blitz under the Visit Malaysia 2026 (VM 2026) campaign, with creating demand, increasing traffic, and prioritising target markets forming the strategic cores. The campaign aims to attract 35.6 million tourists and generate RM147.1 billion (US$30.8 billion) in receipts.

In detailing the VM 2026 roadmap last week, Tourism Malaysia said key initiatives would include branding and marketing blitz, strategic partnerships for joint promotions/tactical campaigns, and market segmentation.

Tiong King Sing, Malaysia’s minister of tourism, arts and culture, details objectives of Visit Malaysia 2026

Tourism Malaysia will carry out aggressive advertising campaigns, influencer marketing, and compelling content creation across digital (70 per cent) and traditional (30 per cent) media platforms. It will also establish strategic partnerships with airlines, OTAs, and land/sea border operators of neighbouring countries to enhance tourist arrivals.

Key target markets are prioritised into three tiers, led by first-level priorities such as China, India, Indonesia, Vietnam and Australia. The second-level priorities include South Korea, Gulf Cooperation Council (GCC) countries, and the UK, followed by third-level priorities comprising Chinese Taipei and Germany.

Attention will also be paid to emerging markets like Pakistan and Bangladesh.

Meanwhile, tourism products and travel experiences will be tailored for niche segments, such as nature-based tourism, experiential tourism, medical and wellness tourism, responsible tourism, luxury, weddings, Muslim-friendly, gastronomy, and bleisure travel.

Tiong King Sing, minister of tourism, arts and culture, said: “Our multi-pronged VM 2026 strategy provides a comprehensive framework to boost Malaysia’s visibility, enhance destination accessibility and elevate our tourism offerings. Through focused efforts and strategic collaborations, we are confident of achieving our yearly arrivals and target receipts in the run-up to VM 2026.”

Tiong added that the NTO would continue to engage industry stakeholders and international partners to refine and execute the VM 2026 strategies, positioning Malaysia as a preferred tourist destination in this region. Indeed, a meeting between Tourism Malaysia and industry players on April 30 has led to the creation of strategic plans to promote the destination among international and domestic markets, in support of VM 2026.

Malaysia’s notable tourism achievements for 1Q2024 are promising. From January to March, Malaysia welcomed 5.8 million arrivals, up 32.5 per cent over the same period in 2023. The top ten markets were Singapore, Indonesia, China, Thailand, Brunei, India, South Korea, the UK, Australia, and the Philippines.

Creating impact beyond borders

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Event brief
Phillips APAC Connect 2024 is a five-day event that gathers Philips’ Channel Partners, the complete HS sales and marketing team from all districts, and key stakeholders. The event serves as a platform for team members to unite, learn, share successes, and inspire each other for 2024 and beyond.

Event highlight
Taking place at the Grand Hyatt Bali, Philips APAC Connect 2024 encompasses a range of workstreams such as a Channel Partner Summit, Sales & Marketing Conference, workshops, business training sessions, and awards hospitality programs. These initiatives are designed to recognise and celebrate the exceptional accomplishments of top performers throughout 2023.

Themed Create, Connect and Collaborate, Philips APAC Connect 2024 commenced with the APAC Leadership Meeting, laying the groundwork for collaborative efforts among executives from various regions and businesses. This transitioned seamlessly into the APAC Connect Channel Partner Summit held over the following two days, during which Philips actively engaged with their 170 Channel Partners, reinforcing their dedication to mutual growth and success both now and in the future.

The momentum surged onward with the APAC Connect Sales and Marketing Conference, devoting the remaining event days to internal excellence. Featuring insightful presentations and interactive training sessions, the event served as a platform for honouring Philips’ sales champions and nurturing team cohesion.

Memorable moments included the unveiling of the Smart Hospital Inception Program 3.0, a gala dinner featuring a cultural performance by Team Indonesia, a beachside party, and to conclude, a teambuilding activity held at Garuda Wisnu Kencana Cultural Park.

Challenges
PMG Asia’s Events Division encountered a significant challenge – delivering the event within an extremely tight timeframe of less than two months. This limited window presented substantial compliance, programming, and logistical hurdles, necessitating the team to accelerate planning, design, coordination, and execution processes to meet deadlines efficiently.

The challenge was further compounded by the event’s regional scope, as it took place in Bali and involved coordinating internal and external attendees and speakers from across the Asia Pacific region. Additionally, there was a need to rent or manufacture equipment, collateral, and merchandise, all of which had to be shipped from overseas.

Another logistical hurdle revolved around effectively managing the expansive space of the Grand Hyatt Bali resort. This included ensuring that adequate wayfinding systems and manpower resources were in place to facilitate a smooth and efficient attendee journey throughout the event.

Despite encountering significant challenges, the PMG team adeptly navigated obstacles to deliver a seamless event experience. This success was achieved through meticulous planning, precise coordination, innovative thinking, and maintaining flexibility and adaptability throughout the process.

Event Philips APAC Connect 2024
Organiser PMG Asia Pacific, Events Division
Venue Grand Hyatt Bali
Dates February 26 to March 1, 2024
Attendance Over 500 participants

Switzerland Tourism begins phased global rebrand

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Jet d'Eau fountain is one of the most famous landmarks in Geneva, Switzerland, with its powerful spray reaching 140m into the sky

In an ongoing rebranding exercise, Switzerland Tourism has retired its iconic golden edelweiss logo and replaced it with the word Switzerland, with the Swiss cross taking the place of the letter ‘t’, set against a colour gradient backdrop of five shades of red.

Jet d’Eau fountain is one of the most famous landmarks in Geneva, Switzerland, with its powerful spray reaching 140m into the sky

The new brand identity was developed with Zurich-based branding specialist, Made Identity. According to the agency’s case study on the rebranding exercise, the new logo allows a stronger reflection of the Swiss flag through the inclusion of the Swiss cross in the wordmark while the five tones of red convey energy and the alpine glow of Swiss mountains.

While the new brand image was unveiled in Geneva on May 1, the full exercise will be implemented globally in stages. Switzerland Tourism, which the Switzerland Convention & Incentive Bureau is part of, told TTGmice that more information would be shared with the Asian travel trade community at ILTM Asia Pacific 2024.

Topgolf Megacity aims to transform corporate events through gameplay

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Topgolf Megacity sports and entertainment complex in Bangkok
Topgolf Megacity is a sports and entertainment complex that supports small and large corporate events of up to 2,000 people

Brought to you by Topgolf Megacity 

For event planners looking for something different, Topgolf Megacity may offer what they need. 

A sports and entertainment complex in Bangkok, 35 minutes from the Central Business District, Topgolf Megacity offers a unique concept that blends sports, leisure and business in a dynamic setting. 

Opened in August 2022, Topgolf offers a variety of game formats that cater to all ages and skill levels, from first timers to seasoned players, regardless whether they know the sport or not. 

Tim Boda, managing director, Topgolf Thailand

“Bringing the joy of golf to everyone is at the heart of Topgolf,” said Tim Boda, Managing Director Topgolf Thailand. “Our mission is to revolutionise the game, making it accessible and enjoyable for all skill levels. In our first year, over two-thirds of players identified as non-golfers, with an equal split between female and male players. At Topgolf, our diverse range of technology-supported game formats is crafted to captivate players of all ages, drawing in newcomers and seasoned pros alike.”

Versatile spaces for play and business

Topgolf Megacity sports and entertainment complex in Bangkok
Fully equipped meeting rooms are available for corporate groups

At Topgolf Megacity, corporate events are taken to the next level. Its event spaces are nothing short of extraordinary, catering to groups ranging from a cozy 12 to a large group of up to 2,000 guests.

With a whopping 102 hitting bays, each accommodating up to six players, the excitement never stops.

Take your pick from the array of interactive games, engage in friendly competition and rack up points with the state-of-the-art microchipped golf balls.

There’s no need to worry about food and drinks either. Topgolf delivers both right up to the hitting bays.

Venture into the Puttyard, a challenging 18-hole par 55 course. Perfect for social gatherings or family outings, it’s a thrill for both amateurs and seasoned pros alike.

Need a space for those important business discussions? Topgolf Megacity has got that covered with a fully equipped 186m² function room, easily dividable into two separate spaces, and conveniently connected to the hitting bays.

Boda recognises the vital role corporate events play in introducing new faces to the Topgolf experience. From team-building days to product launches, Topgolf Megacity aims to be a full service provider for corporate event excellence.

Over the years, Topgolf has proudly hosted corporate events for a multitude of industries, including automotive, pharmaceutical, finance, and manufacturing to name a few.

“We’ve handled it all with our one-stop shop approach. Our largest corporate group boasted an impressive 5,000 participants over four action-packed days, and all of them were non-golfers. So whether you’re planning team-building adventures, important meetings, or unforgettable year-end parties, let Topgolf Megacity set the stage for your corporate success,” added Boda.

Variety of food and beverage concepts 

With five bars and restaurants to choose from, Topgolf Megacity is equipped with sufficient food options to ensure that guests can fill up as they play. 

Patio is its casual all-day dining restaurant that transforms into a vibrant beer garden at night. Guests can enjoy comfortable indoor and outdoor seating amidst greenery from The Puttyard while savoring bold Thai dishes, healthy comfort food, and international classics. Also at the Patio is Topgolf’s own food bus, BUSTED!, which serves vibrant Thai dishes prepared with American BBQ techniques that give the food an extra smoky punch. 

On its fourth floor is Pink Giraffe, Topgolf Megacity’s open air rooftop bar that offers all-round views of the surrounding landscape. Other bars include Devil’s Lounge, which offers 65 types of wines and whiskeys, as well as the two-storey Topgolf Sports Bar which has large screens for an enjoyable viewing experience. 

Topgolf offers several meeting packages designed for various event needs. Visit Topgolf Megacity to plan your next corporate outing, call +66 (0)2 114 1289, or email onestopservice@topgolfthailand.com

Dao by Dorsett AMTD Singapore welcomes new GM

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Dao by Dorsett has appointed Jessie Khoo-Gan as its new general manager.

She joins the team with a wealth of knowledge and expertise, and has amassed over 30 years of extensive experience in the hospitality industry.

Prior to joining Dao by Dorsett, she has held leadership roles at Paradox Singapore Merchant Court, as well as at Pan Pacific Hotels Group and the Shangri-La Group.

Rubel Miah joins Mövenpick BDMS Wellness Resort, BDMS Wellness Clinic as GM

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Rubel Miah has been appointed as the new general manager of Mövenpick BDMS Wellness Resort Bangkok and BDMS Connect Center.

With over 20 years of hospitality expertise, the French national was previously the general manager of Lebua Hotel Bangkok.

New Zealand business events sector launches Strategic Direction 2035

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Pīata Mai cover image

New Zealand’s business events sector has come together to launch Pīata Mai, a national statement of strategic direction outlining a focused vision for the industry over the next decade.

The strategy emphasises storytelling about the sector’s community impacts, its foundational values of people and place, and the economic and legacy benefits of business events.

Pīata Mai cover image

The 10-year aims and immediate objectives of Pīata Mai include commissioning credible domestic and international spend data, ensuring 95 per cent of the sector has taken action to measure and reduce environmental impact, and supporting the development of an enduring and equitable funding system for the visitor economy.

This initiative, guided by an industry stakeholder group and shaped through extensive consultations, is under the stewardship of the industry body, Business Events Industry Aotearoa (BEIA). It aims to amplify the sector’s positive impact on culture, society, the environment, and the economy through to 2035.

Susan Sawbridge, former head of Major Events New Zealand led the consultation and delivery of the direction.

BEIA chair, Martin Snedden, said that Pīata Mai is a first for New Zealand’s business events sector. “It means ‘to shine bright,’ and symbolises the industry’s readiness to excel domestically and globally, driven by its commitment to resilience and sustainability.

The name was bestowed by New Zealand Māori Tourism, and illuminates the critical role and contributions of business events to communities throughout New Zealand, he added.

Lisa Hopkins, BEIA’s chief executive, added that Pīata Mai aligns with the broader goals of Tourism 2050, a vision set out by Tourism Industry Aotearoa in 2023.

“With increased international and domestic conferences anticipated, it’s timely to emphasise our strategic position and collaborate with our whanau (family) in tourism and hospitality…

“Our vision is a dynamic business events sector with a thriving community, environmental stewardship, and engaged individuals who are recognised for their contributions. Pīata Mai lays the groundwork for any organisation within the business events network to embark on a strategic journey aligned with this vision,” Hopkins concluded.

Indonesia’s inaugural MICE Youth Challenge promises innovation and talent showcase

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From left: LSP MICE's Ajat Sudrajat; MoTCE's Vincensius Jemadu; IECA's Hosea Andreas Runkat; and INCCA's Iqbal Abdullah announcing the MICE Youth Challenge

The Indonesia Exhibition Companies Association (IECA), in collaboration with the Indonesia Congress and Convention Association (INCCA), is set to host the inaugural Indonesia MICE Youth Challenge 2024 on July 29-30, 2024, at the Jakarta Convention Center (JCC).

This competition provides a platform for students in the business events and tourism sectors to showcase their creativity and showcase innovative ideas to the industry, while gaining valuable industry experience by conceptualising and organising business events.

From left: LSP MICE’s Ajat Sudrajat; MoTCE’s Vincensius Jemadu; IECA’s Hosea Andreas Runkat; and INCCA’s Iqbal Abdullah announcing the MICE Youth Challenge

Hosea Andreas Runkat, chairman of IECA, aims for the competition to spark new ideas and perspectives in Indonesia’s business events sector. He said: “We are delighted to provide a platform and opportunity for future Indonesian business events professionals to unleash their creativity while connecting with peers from other regions participating to inspire ideas and share enthusiasm for this business.”

Iqbal Alan Abdullah, chairman of INCCA, echoed the sentiment, stressing the importance of innovative thinking in Indonesia’s business events industry. He encouraged students to contribute their “crazy” ideas to meet industry needs, to help position Indonesia as a leading business events destination.

“Indonesia has 36 MICE study programmes, and we expect each campus to send more than one representative. The winners will be sponsored to participate in competitions at the Asian and global levels,” noted Iqbal.

Vinsensius Jemadu, deputy of tourism product and event management at the Ministry of Tourism and Creative Economy (MoTCE), lauds the MICE Youth Challenge for nurturing competent and professional talent, in line with Kemenparekraf’s focus on adaptability, collaboration, and innovation. The ministry also pledged to bolster the competition’s standards and participation numbers.

“This aligns with the progress at MoTCE, emphasising adaptability, collaboration, and innovation. We will provide support with our available resources and aim to enhance both quality and quantity to send representatives to regional and global levels,” Vinsensius said.

The Indonesia MICE Youth Challenge competition will be judged by a jury consisting of representatives from IECA, INCCA, and MoTCE, as well as PEOs and PCOs.

HKTB hosts largest-ever fam to showcase new tourism experiences

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Hong Kong ups their game with its latest Incentive Playbook

The Hong Kong Tourism Board has intensified efforts to boost the meeting and incentive market by organising the largest-ever trade fam trip for some 110 incentive travel trade representatives from Asia Pacific last week.

Trade partners from China (which had the largest delegation), Singapore, Malaysia, Thailand, the Philippines, Indonesia, South Korea, and India gathered in Hong Kong for a 4D3N trip filled with immersive tourism experiences.

Hong Kong ups their game with its latest Incentive Playbook

HKTB’s executive director, Dane Cheng, said, “Travel arrangements like incentive tours are demanding and difficult to arrange. We hope to show the diversity of activities that can add value to their visits, such as art jamming, bar experiences, and food tours.”

Deputy general manager of Hangzhou OTC Travel International, Feng Yi-bo, was one of the agents who were seeking something new for his clientele. He expressed interest in including the West Kowloon Cultural District in future itineraries for his clients, and was excited to experience 11 SKIES – billed as Hong Kong’s largest hub for retail, dining and entertainment – stating that it would suit his market.

President of Philippines-based Ark Travel Express, Maria Paz Alberto, noted that the short flying time to Hong Kong has attracted many incentive groups post-pandemic.

She shared that she had an incentive group of 50 visiting Hong Kong soon, and she would recommend to them to experience Hong Kong’s bar culture, as well as include the Chinese fan painting workshop as a suitable activity for the incentive group.

One of the highlights of the 4D3N fam included the launch of a new campaign, Hong Kong Incentive Playbook: Up the Game for Your Team, at The Regent Hong Kong on April 24.

The Hong Kong Incentive Playbook covers over 100 new and unique incentive ideas under five themes: Arts & Culture, Wellness & Nature, Neighbourhoods”, Nightlife & Parties, and Hong Kong Signatures.  Experiences ranged from traditional Tai Chi classes and kayaking to local pastry-baking workshops and temple pilgrimages.

In 2023, Hong Kong welcomed over 1.3 million MICE visitors, with the Meeting and Incentive (M&I) segment accounting for a staggering 65 per cent.

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