Singapore-based event technology provider Jublia has rebranded as Jublia AI, pivoting from a traditional engagement tool to an intelligence-driven ecosystem designed to automate organiser workflows and personalise the attendee experience.
“The shift from Jublia to Jublia AI is not just a rebranding exercise; it is a fundamental pivot in how we believe events can leverage AI,” Kuan Yan Tan, CEO and co-founder of Jublia AI, told TTGmice.
“We placed AI at the core to improve how we collaborate with event organisers and to bring new dimensions to our existing features – making them ten times better in engaging audiences.”
For attendees, what this change means is that attendees can interact with apps and websites using natural language to find information instantly, and AI functions more like a “personal concierge” than a software tool.
Meanwhile, for time-starved event organisers, Jublia AI provides AI Observability, where the system moves beyond standard analytics to capture real-time behavioural intent, allowing organisers to make data-backed adjustments during live events.
This new workflow will also allow organisers to act as partners in training the AI, and ensuring the system understands the specific nuances of each event for more accurate matchmaking.
“We rebuilt the platform so intelligence is embedded at the core, not layered on top,” said Tan.
Over the last six months, Jublia AI has also integrated AI agents into its internal product development and support teams. Tan clarified that while AI is central to Jublia’s future, the technology is intended to augment human roles within the “people-to-people” event industry rather than replace them.
“Engagement alone is no longer enough,” said Tan. “The next era belongs to intelligence: events that understand context, adapt in real time, and act when people need answers.”
Ooi joins the group following her role as director of sales and marketing at Aloft Langkawi Pantai Tengah. She has more than 20 years of experience in hospitality and has held senior commercial roles with Shangri-La, St Giles and Hilton. She reports to group general manager Kevin Cheah.
Newman was previously founding chief executive of Christchurch Adventure Park, where she led the operation through fires, flooding and the Covid pandemic. She was recognised with the Emerging Tourism Leader Award at the New Zealand Tourism Awards in 2024.
Booneady previously served as CEO of Sun Siyam Resorts, where he led brand positioning and portfolio development across the Maldives and Sri Lanka.
Rohner was previously deputy managing director. He joined Far East Hospitality as chief operating officer on July 1, 2024, and has been driving operational excellence and enhancing standards across the portfolio.
