UFI – The Global Association of the Exhibition Industry has chosen Bangkok, Thailand to host UFI Asia-Pacific Conference 2026.
This is the second time Thailand will be hosting the event, after Chiang Mai first hosted it in 2016.
“UFI and TCEB have a long-standing partnership, and UFI is delighted to return to Bangkok in 2026 – this time with our Asia-Pacific Conference. Together, UFI and TCEB will make sure that event industry leaders from the region and beyond will find their time well spent – and leave with new insights, make and renew contacts, explore business opportunities, and experience Thailand’s friendship, hospitality and professionalism,” said Kai Hattendorf, CEO, UFI.
Panittha Buri, president of the Trade Exhibition Association, remarked it was a “great pleasure” to welcome UFI back to Thailand again.
“TEA will be working closely with Thailand Convention & Exhibition Bureau (TCEB) to make this event a fulfilling, lively and memorable experience in Bangkok. We hope that the Thai MICE industry players together with our industry colleagues from around the world will be able to reconnect and benefit from sharing best practices within the UFI community.”
According to data collected by TCEB, the fiscal year 2022 registered 67,668 overseas exhibition travellers in Thailand, generating 4,423 million baht (US$125.5 million) of revenue, an economic impact of 9,468 million baht, 5,301 jobs and 189 million baht of tax income.
In the first three quarters of the fiscal year 2023 (October 2022 – June 2023), Thailand welcomed a total number of 440,946 overseas business events travellers, generating 26,274 million baht of revenue. Of that figure, 204,397 are exhibition visitors, accounting for 46 per cent of the total overseas business events travellers and generating 13,017 million baht of revenue.