Sydney just got even better: funding available now

Brought to you by Business Events Sydney

Looking for a reason to host your next team incentive or corporate event in Sydney?
Business Events Sydney (BESydney) has launched a new funding programme, The Sydney Meetings Fund (SMF), designed to help travel agents and meeting planners offset a portion of on-the-ground costs for business events hosted in Sydney.
With offers from A$40* per person, the SMF is dedicated to helping business events become a success—this may include conferences, incentives or corporate events that are deemed eligible.
To apply for the Sydney Meetings Fund, the event must be:
- For groups of 100 to 250 people
- At least three nights
- For events not yet confirmed in Sydney
- Taking place before Dec 31, 2024
“Since the BESydney SMF opened, we have seen a number of event owners and organisers register and qualify for financial support for events in 2024,” said BESydney Executive General Manager Client Engagement, Kristian Nicholls.
“We cannot wait to share Sydney’s fresh new story with agents and clients who will be inspired by the new luxury hotel landscape, exciting new attractions and experiences, not to mention the unique venues from super yachts to exclusive islands. Sydney has changed dramatically in recent years, and we look forward to sharing the city’s fresh energy and evolving landscape,” he added.

Spectacular Sydney is the perfect place to host incentive events that leave a lasting impression. The metropolis has a wealth of cultural attractions, scenic nature, beautiful beaches, a myriad of food and beverage options and vibrant nightlife, perfect for organising activities that will immerse, enrich, motivate, and inspire your incentive delegates. Design varied and exciting itinerary options to explore, shop, sail, surf, walk, cook, dine, taste wine and even bridge-climb.
Reward excellence and motivate your team with an uplifting trip to one of the world’s most naturally beautiful and cosmopolitan cities.
BESydney is also making it easier to book Sydney with planning tools, supplier connections and its experts’ best tips on the latest new experiences, hotels and attractions to surprise, delight and inspire delegates. With over 55 years of experience, BE Sydney will ensure your event runs smoothly.

Applications to the new Sydney Meetings Fund are open till May 31, 2024.
Ascott announces leadership appointments
The Ascott Limited is strengthening its top leadership team with new C-suite appointments. These appointments will bolster and capitalise operations, commercial, strategic planning, and hospitality design efforts.
Lee Ngor Houai has been appointed as chief operating officer, Europe, Middle East, Africa (EMEA), South Asia and China, Ascott where he will lead growth and oversee operations in these key regions.

In her new role as chief commercial officer for Ascott, Tan Bee Leng leads the company’s ecosystem of revenue-generation and brand-related functions.
As chief strategy officer, Ascott and managing director, South-east Asia, Ascott, Wong Kar Ling will drive the development of Ascott’s global strategy and seeks opportunities to chart the course of growth through strategic initiatives including mergers and acquisitions, transformation, and partnerships.
SIA, Air New Zealand extend joint venture alliance
Singapore Airlines (SIA) and Air New Zealand will be reauthorising their joint venture alliance for another five years until March 2029.
The extension, subject to regulatory approval, will see both airlines operate a total of four daily seasonal services between Auckland and Singapore from October 27, 2024, to March 29, 2025.

Over the course of the 10-year partnership, Air New Zealand and SIA have grown the seat capacity between New Zealand and Singapore by nearly 50 per cent. This includes the addition of up to three daily services between Auckland and Singapore, and a daily service between Christchurch and Singapore.
With the fourth daily seasonal service between Auckland and Singapore, the carriers will jointly operate 38 weekly return services between New Zealand and Singapore during peak months, translating to more than 893,000 seats available every year.
Air New Zealand chief transformation and alliances officer, Mike Williams, commented: “The partnership gives New Zealanders access to the world on Singapore Airlines’ vast network beyond the Singapore gateway into destinations in Europe, India and South-east Asia. With the partnership extended for a further five years, together with Singapore Airlines, we can continue to stimulate trade and tourism, and provide customers with greater choice and connectivity.”
Dai Haoyu, acting senior vice president marketing planning, SIA, said: “The extension of our alliance allows us to continue offering our customers even more options between Singapore and New Zealand, as well as to domestic destinations with New Zealand and around the world.”
Dao by Dorsett AMTD Singapore welcomes new GM
Ken Yong has been named general manager of Dao by Dorsett AMTD Singapore.
In his new role, Yong aims to revolutionise the hotel’s operations and guest experience through innovative technology integration while maintaining a high level of personalised service.
Ammarawadee Cheowit joins NH Boat Lagoon Phuket Resort as GM
Minor Hotels has appointed Ammarawadee Cheowit as the general manager of NH Boat Lagoon Phuket Resort, the first NH Hotel brand in Thailand and Asia.
Previously general manager at OZO Chaweng Samui, she brings over 13 years of hotel management experience to her new role, having effectively led teams in various hotel types, including boutique hotels and luxury properties, across Thailand’s prime tourist destinations such as Koh Samui, Koh Phangan, Phuket, and Hua Hin.
ICC Sydney reveals six future trends and Gen Z’s dynamic influence in latest report
International Convention Centre Sydney (ICC Sydney) has outlined six trends shaping the future of events and conventions, as well as found Gen Z to be highly engaged and represented at events, in its latest report.
Jointly released by McCrindle and ICC Sydney, the new report, ‘RESPECT: Shaping Events for Success,’ reveals significant insights into Australian event attendance and preferences. emphasising a strong demand for socially impactful, sustainable, and inclusive events.

The six key trends were identified as curated and immersive event experiences, socially impactful events, gathering in sustainable ways, prioritising health and wellbeing, and a seamless integration of technology.
The study of more than 1,000 respondents showed 69 per cent of Australians engaged with local entertainment events last year, while 46 per cent participated in business events, showcasing a robust involvement across all generations.
Samantha Glass, ICC Sydney’s director of corporate affairs, communication, and sustainability, and the driving force behind the project, noted that Gen Z ranked highest for valuing accessible and inclusive spaces, sustainable practices, and opportunities to form new connections.
They were also twice as likely as their older Baby Boomers counterparts to see social media as effective for promoting connection at events.
“There’s a desire from Gen Z not just to be marketed at through technology and social media, but for social media and technology to help curate their experiences and to connect with their tribe when they come to an event,” said Glass at the Asia Pacific Incentives and Meetings Event (AIME) last week.
“Also, millennials are increasingly using social media to call out individuals and organisations that don’t walk the talk,” she noted.
The report further noted that Gen Z valued novelty (65 per cent) and customisation (59 per cent) in their event experience, while Gen Y (62 per cent) placed a high value on the seamless integration of technology at events.
Social researcher and demographer, Mark McCrindle, said the local results has the potential to shape future global trends.
“Australians have returned to events with fresh expectations. Our quickly evolving society, culture, environment and technology are shaping their outlook and sentiment. In particular, Gen Z seeks to engage with events in new and immersive ways that prioritise human connection and social impact – all these elements are already supported at ICC Sydney every day,” he said.
ICC Sydney also announced an expansion of its Legacy Program in response, by adding an ‘Inclusion and Belonging’ stream. The programme was introduced in 2017 to acknowledge and celebrate First Nations culture at events.
Geoff Donaghy, CEO of ICC Sydney and group director of convention centres at ASM Global (APAC), said it reflects parent company ASM Global’s dedication to resonating with evolving event expectations.
“This is a data validation of what we have felt instinctively in our journey (at ICC Sydney) and it provides a little more formality for us that we can take to clients, to show how we can help put their events on,” he said.
The full report for RESPECT can be accessed here.
Malaysia’s MICE business booms amid the ringgit’s record fall
Business events players in Malaysia have experienced a surge in enquiries and bookings for events since the beginning of February, driven by the significantly weakened ringgit against the US dollar and Singapore dollar.
Last week, the ringgit plummeted to an all-time low against both the US dollar and Singapore dollar, reaching 4.8 against the US dollar and 3.6 against the Singapore dollar on February 20.

This decline marked the lowest point for the ringgit against the US dollar since the Asian Financial Crisis in 1998, and set a new record low against the Singapore dollar.
Saini Vermeulen, executive director of Within Earth Holidays, noted an uptick in enquiries from Eastern Europe for incentive travel starting from 4Q2024 and continuing into 2025, particularly for small groups ranging from 30 to 100 people.
To capitalise on the favourable exchange rate, Vermeulen encourages clients to make full payments or deposits to secure hotel rates for confirmed groups, cautioning that failure to do so could increase costs if the ringgit appreciates against the US dollar.
Bobby Eng, general manager of Overseas Tours and Travel, said he has seen a 20 per cent increase in bookings month-on-month from Hong Kong, with bookings expected to continue to pick up from March onwards.
He shared: “We encourage clients to make advance payments by giving discounts, as well as complimentary extras such as entrance fee tickets to theme parks.”
Corporate incentive bookings from neighbouring Singapore have also increased for G Hotel Kelawai and sister property G Hotel Gurney in Penang, said Christina Tan, director of communications of both properties.
She observed: “Some bookings are last minute with only a two-week lead time. Some corporate guests also extend their stays by a day or two at their own expense to enjoy a short break and take advantage of the favourable exchange rate.”
Similarly, Zulkifli Rahman, director of sales and marketing The Ritz-Carlton, Langkawi, disclosed there have been an increase in last-minute bookings from Singapore corporates, possibly due to anticipation of further depreciation of the ringgit against the Singapore dollar.
Numerous enquiries for in-residence meetings – from Singapore and Asia-Pacific – have rolled in, where many corporates opt to extend their stays on the island for a weekend of leisure before returning home.
AVIAREPS and Shanghai government roll out new B2B travel platform
AVIAREPS, an international representation, marketing and communications company for the travel industry, has teamed up with the Shanghai Municipal Government, to launch SmoothTravel, Shanghai’s official online B2B travel platform.
SmoothTravel serves as the official gateway for the global travel industry to connect with both inbound and outbound Chinese travel agencies, tour wholesalers, online travel agencies (OTAs), and MICE agents in the East China market.

Overseas members will be able to use the platform to identify new inbound or outbound China travel trade partners, and make use of SmoothTravel’s Member Matching Manager to meet with qualified Chinese travel trade partners based on their requirements.
For international travel businesses, SmoothTravel will provide a unique payment guarantee system to minimise risks associated with new China travel industry partners.
A comprehensive travel insurance programme is also offered for Chinese members to ensure risk reduction for both outbound and inbound sectors. In addition, a bilingual mediation system to resolve any disputes is provided at no cost to members.
Moreover, by leveraging extensive China government and industry resources, SmoothTravel will be able to share the latest research on China’s outbound travel market, industry trends, and consumer preferences. This includes surveys, interviews, focus group discussions, workshops, and on-site visits.
The platform will also offer two-way training for both overseas and Chinese members. Members will also be able commission SmoothTravel for custom-tailored tourism market research to optimise their market strategies.
Zhu Yihong, director of the Shanghai government’s Tourism Market Quality Center, stated in a press release that the platform “will allow the Chinese travel trade to offer higher quality and safer overseas travel products”, and “play a key role in promoting Chinese consumers’ awareness of cross-border travel insurance”.
Singapore’s Grand Copthorne Waterfront enters a new flow
Grand Copthorne Waterfront in Singapore recently completed a top-to-toe facelift costing over S$40 million (US$29.7 million), and is ready to begin a new chapter with refreshed meeting facilities and wellness experiences.
At the forefront of the 30-storey property’s renovations are its 33 versatile function rooms, which include the pillarless 850m2 Grand Ballroom. Spanning over 6,200m2 across three floors, the refreshed event spaces offer an abundance of natural sunlight, and come equipped with cutting-edge technology, including wireless video signal transmission, laser projectors, and 2K to 4K high-resolution LED video walls.

Business events have always been a priority here, stressed the property’s general manager, Andrew Tan, adding that the revamp has helped to open more doors for both local and international clients.
“With the market steadily picking up, we are confident that our spaces will appeal to mid-sized groups for events/conferences that require multiple breakout rooms under the same roof. Most recently, we secured an international conference with a Fortune 500 company, (where we catered for their) conference needs over a week,” he revealed.
When asked for his projections for the region, Tan said: “2024 is shaping up to be a strong year for MICE in Singapore, and we will continue to have steady growth in coming years. Similarly, the Asia-Pacific MICE market is projected to see remarkable growth from US$412.2 billion in 2023 to US$783.6 by 2032 (according to a report from Precedence Research).”
Tan further noted that big events are usually booked six months in advance, but there have been a number of queries with short booking windows between 30 to 90 days. He also highlighted that more customers also want to incorporate wellness as part of their travel plans, which is correlated to the increased demand for plant-based catering during events.
Tan shared: “Merging wellness into MICE will help form stronger connections and we are working to create a line-up of offerings to deliver exceptional experiences.”
As part of its rejuvenation, the hotel will also promote holistic well-being through strategic partnerships. These include yoga sessions movement and mindfulness coach, Brandon Chong; as well as activations at Riverside Terrace with Singapore’s first and biggest alcohol-free bottle shop, Free Spirit.
The reset also involved the revamp of all 573 guestrooms, where each guestroom now boasts filtered water taps, auto power sensor capabilities, wireless mobile charging points, and international travel sockets. Other facilities include a 24-hour gym, swimming pool, tennis court, executive lounge, and four F&B venues.
















