AIME sheds more light on 2024’s Knowledge Program

AIME 2023 Knowledge Program in session

The Asia Pacific Incentives and Meetings Event (AIME) revealed that the theme for its 2024 Knowledge Program will be The 4Ps of Glocalisation.

Launching at AIME on February 19, 2024, the two keynote speakers – Lisa Ronson and Sebastian Terry – will explore the dynamics of glocalisation’s transformative impact.

AIME 2023 Knowledge Program in session

With a career spanning more than 25 years at some of Australia’s best-known consumer brands such as Coles, Tourism Australia, and Telstra, Ronson is a marketing executive with an extensive track record of building strong consumer brands, leading high-performing teams, and growing retail sales and market share.

Meanwhile, bestselling author, TV host and founder of the 100 Things movement Terry, integrates individual evolution with professional development, where his story has become a powerful catalyst for personal growth and organisational transformation.

Breakout sessions across the day will highlight how to align a “Glocalisation” mindset with the pivotal 4Ps – People, Planet, Purpose, and Profit – to achieve deeper brand engagement and sustainable business success.

Hosted and curated by BEAM founder and chief engager and 2024 AIMEbassador El Kwang, joining the keynote speakers from AIME’s speaker bureau are partners Saxton Speakers Bureau (Saxton) and ICMI Speakers & Entertainers (ICMI), a mix of industry business leaders and renowned professionals who will address more than 600 global event professionals attending the Knowledge Program.

As part of the Knowledge Program, Geelong’s future convention centre, Nyaal Banyul Geelong Convention and Event Centre, will sponsor an exclusive F&B showcase across the day’s programming.

Additionally, the Ideas Academy will be an intimate space providing visitors access to short, thought-provoking panel discussions and sessions. Ideas Academy sessions will run continuously on February 20 and 21, and are free for all attendees. Bookings are not required.

AIME 2024 will run from February 19-21, 2024, at the Melbourne Convention and Exhibition Centre.

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