Over 100 high school students from across Far North Queensland were given an insight into the workings of the tourism and hospitality industries at a recent Queensland Tourism Industry Roadshow at the Cairns Convention Centre.
The roadshow is part of a travelling series from Queensland Tourism Industry Council (QTIC) which commenced in 2021, to introduce ‘school leavers’ to the scope of possibilities when choosing a career in tourism.

The day’s programme at Cairns Convention Centre included a cooking class with Cairns Convention Centre executive chef David Hart, a mixology masterclass with Lyres’ non-alcohol spirits global brand ambassador Jeremy Shipley, a tourism hub with exhibitors offering career and course advice, as well as a panel discussion with industry leaders.
Benjamin Boudaud, culinary services director at the Cairns Convention Centre, said the roadshow was a great opportunity to showcase the wide variety of opportunities available in the tourism industry.
“We need to attract new talent and people to the industry as we continue to rebuild and recover and a platform such as this allows us to share our passion while giving students a better understanding of the event industry.
“This event has allowed students to see first-hand there is so much more to an event than just the food and drink – there are the uniforms, rosters, the need to keep things clean, tidy and functioning. Then there is also the relationship we have with our clients, sales and audiovisual, there is a lot to it,” he added.











Before joining TUI Blue Hotels & Resorts, he was director of sales & business development at Nova Service Group.













The importance of an incentive trip’s destination as a motivational factor, a preference by participants for increased communication, and some tensions between corporate leadership objectives and qualifier desires for an unscheduled time at leisure were some of the major points that have emerged according to new research published by SITE Foundation.
SITE Foundation has officially published its newest report, Participant inSITEs, which features insights from a global body of 825 incentive travel reward-earners.
In this report, respondents painted a new picture of what participants these days expect from incentive travel programme communications, destinations, onsite activities, and more.
Broken into three sections, Participant inSITEs also explored what makes participants get ready to work toward incentive travel rewards; how to set participants up for a motivating experience while qualifying; and why participants enjoy going on trips they have earned and what activities and benefits stand out most.
“This truly global study provides immensely valuable data for all segments of the incentive travel industry,” said SITE CEO Annette Gregg. “We know companies are eager to leverage the power of face-to-face connections to get the best ROI for themselves and for their teams. The insights presented here are key to helping drive all of that.”
A copy of the full Participant inSITEs report can be downloaded here.