Brought to you by Business Events Sarawak
To leverage on the footfall and raise awareness about Sarawak, connect with new international counterparts and clinch more quality leads, the Malaysian state will debut at one of the world’s global trade shows for business events with its inaugural stand-alone pavilion this year.
IMEX Frankfurt is the annual international meeting point for business events where 2,500 exhibitors, as well as 3,000 decision-makers and global sector leaders are expected to attend the much anticipated event from May 23 to 25.
This year, the pavilion, Tribe Legacy Sarawak, by Business Events Sarawak (BESarawak) and themed Business Events Support Community Development, is an unique celebration of the industry’s strong involvement with local communities and contribution to economic, social and cultural sustainability in Sarawak.
The presence on IMEX Frankfurt’s show floor is expected to strengthen its position as an international destination for legacy, thought leadership and innovation.
Staying true to the theme of community development, the pavilion floor programme will focus on key talking points such as Sarawak’s Post Covid-19 Development Strategy (PCDS) 2030 where specially-curated plenaries will highlight the strategy’s six economic sectors and seven enabler sectors targeted for growth by the Sarawak Government.
Abdul Karim Rahman Hamzah, minister of tourism, creative industry and performing arts Sarawak said: “PCDS is a pivotal government strategy for Sarawak to achieve economic prosperity, social inclusion and environmental sustainability by 2030.”
The pavilion will spotlight an exhibition on Sarawak’s legacy impact development, PCDS 2030 and the International Journal of Business Events and Legacies.
Reflecting Sarawak’s commitment to social sustainability, BESarawak has also partnered with several SMEs and NGOs to exhibit a range of local products.
Amelia Roziman, CEO of BESarawak said: “We are encouraging associations, destination marketing organisations and convention & visitor bureaux from around the world to meet at the pavilion and discuss how we can collaborate to develop legacy impact and sustainability together.”
In addition to the exhibited features, a press conference will be held on the first day of IMEX Frankfurt (May 23) to unveil the 3-year Legacy Impact Master Action Plan and an official announcement by the Ministry of Energy and Environmental Sustainability on its commitment to legacy impact.
Since Kuching is Malaysia’s UNESCO City of Gastronomy, pavilion visitors will also be entertained with a creative mixology showcase by food and beverage provider, The Bibber’s Tale.
The range of artisanal beverages will introduce international palates to the unique flavours of ingredients native to Sarawak and flaunt the inventive relationship between the destination’s food and beverage industry and rich produce.
Additionally, pavilion visitors can meet with Sarawak’s six exhibiting industry partners: Borneo Convention Centre Kuching; Pullman Kuching and Pullman Miri Waterfront Hotel; tourism and hospitality services provider Hemisphere Corporation; professional conference organisers ARC Creators and Place Borneo and destination management company CPH Travel Agencies.
The minister added: “Starting this year, the pavilion will be a yearly affair at IMEX Frankfurt and we hope that with a consistent presence, Sarawak will become the preferred destination for business events. We are fully invested in business events as a business and collaboration platform to address economic, social and governance – ESG agendas.”
Keen to organise your next business event in Sarawak?
Find out more about the assistance available at the Tribe Legacy Sarawak pavilion at stand number B230
For more information on the pavilion, please contact Rose Bruce:
rose@sarawakcb.com
+6014-682-8204
He was most recently the vice president of sales & marketing for Asia & Middle East at The Standard Hotels.
Singapore integrated resort Marina Bay Sands (MBS) says it is making headway with the launch of its Bay Precinct Strategy, which aims to position the property and the surrounding Bay area as the epicentre for international business gatherings.
The Bay Precinct Strategy is said to be the first of its kind, as it brings together different hospitality players, attractions, service providers and restaurants from the Marina Bay area, playing to their strengths in an enlarged business events ecosystem.
At press time, the partnership will comprise 10 hotels, including The Fullerton Hotel Singapore, The Westin Singapore, Swissotel The Stamford, Pan Pacific Singapore and The Ritz-Carlton, Millenia Singapore. The close collaboration enables MBS and partner hotels to leverage each other’s strengths and assets to bring an expanded offering to international event organisers looking to host their events in Singapore.
“Authenticity, mass customisation, sustainability and wellness are some of the key drivers that will fundamentally shift the tentpoles of how future events are designed. Even as Marina Bay Sands is playing the lead role in hosting international events, we need to continually innovate and drive benefits beyond our own corners. The Bay Precinct Strategy allows us to do just that – we’re able to offer clients an enlarged platform and direct access to different services around the Bay, opening up the playing field. Event organisers are empowered to harness the best-in-town offerings to conceptualise their desired event experience,” said Paul Town, chief operating officer at MBS.
The integrated resort will also be joining hands with other service providers and attractions around Marina Bay, such as Gardens by the Bay, Satay by the Bay, and National Gallery Singapore to create trails that explore Singapore’s gastronomy, wellness, arts, culture, and more.
Event organisers can weave these interest-based trails into their programmes, thereby broadening the attendee experience beyond a single venue.
Besides progress on the business events front, MBS has also completed refurbishments to more than 850 hotel rooms and suites across two of its hotel towers. These make up a third of the hotel’s total room inventory.
The next phase of renovation will focus on the ultra-luxe suites. The hotel renewal will see more suites being created within Towers One and Two – from 137 previously to around 422 – to cater to the growing demand for luxury travel.
When works at Towers One and Two are completed end of this year, the renewal journey will continue into Tower Three, the Hotel Lobby and Sands SkyPark.